How to Start
and Run a
Strum and Drum
Program
Course Title
Rick Carlson & Panel
How to Start and Run a Strum and Drum Program
Moderated by:
Rick Carlson, Kala Brand Music
With:
Arthur Hopkins, Island Bazaar
Jessica Duarte, Bertrand’s Music
John Fitzgerald, Remo
What is a Strum and Drum?
Why Start a Strum and Drum Program
1. Attract new customers.
2. Create a sense of community in your store.
3. Create new musicians and increase sales.
4. Generate positive customer experience.
5. A low-cost way to create a successful event.
Why Start a Strum and Drum Program Cont.
6. An effective and fun way to teach students of all ages.
7. A great tool for marketing your store.
8. Easy to organize.
9. A great way to encourage repeat customers.
10. Effective with both small and large groups.
Contact Kala to get information on their
Ukulele Circle Starter Kit.
Before Your First Strum and Drum
1.
Find a Facilitator
•
Who is the “right” facilitator? They should:
• Keep a steady rhythm
• Know a few chords
• Enjoy singing
• Memorize a few songs
•
Where do you look for a facilitator?
• Store staff, guitar teachers, uke instructors
• Google “ukulele clubs” in your city
• Check local schools/colleges for a uke group
Before Your First Strum and Drum cont.
2. Promoting the Event
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Where do you promote?
How do you promote?
Who do you invite?
Who promotes?
What role does Social Media play?
Free resources available?
Before Your First Strum and Drum cont.
3. The Plan
• Length of meeting?
• Only jamming or lesson too?
• Make a simple outline of the meet.
• How do you combine multiple instruments?
• Who does what?
• Where do you hold it?
• Where do you get the instruments?
• How frequent do you hold events?
Before Your First Strum and Drum cont.
• 4. Get Resourced
• Ukes and percussion
• Facilitator
• Songs
• What makes a song a “good” song
• What Skill level should you choose?
• How many songs?
• How often do you repeat songs?
• Where can you find music?
• Chord Tabs
For more information on starting a Strum
and Drum program contact:
[email protected]