International
Affairs Division
( DARI )
--Vincent
DONNE
Profiling process in the light of
the new strategic plan :
“Pôle emploi 2020”
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
SUMMARY
Strategic plan “Pôle emploi 2020”
Implementation of «Jobseeker’s new journey »
First face to face interview : « Entretien de situation »
“Aide au diagnostic” : a tool to help counsellors profiling
Other helping tools available
2
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
I/ Strategic plan « Pôle emploi 2020 » :
reconsidering the diagnosis* process
Pôle emploi’s new strategic plan implement some evolutions regarding profiling
process :
Profiling model in use at Pôle emploi is still based on caseworkers
assessment (even if they have access to helping tools)
§  Choice regarding segmentation only depends on counsellors appraisal
§  Statistical tool was used during the 2000’s, but has been abandoned in 2007
§  Tools are currently used only as a support for counsellors
Ø  Entirely automate registration and application for benefit before the first
interview in order to spare more time for the diagnosis and profiling process
Ø  Evolution of the first face to face interview, now entirely dedicated to profiling
process and building IAP
Ø  Implementation of new tools for agents to facilitate profiling process and to
identify personal specific needs
* we prefer to talk about “diagnosis” more than “profiling” because it refers to a
much larger process than just orientate jobseeker toward the good pathway support
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
II /“Jobseeker new journey” (Nouveau parcours du demandeur
d’emploi) : spare more time for profiling and support
§  Automatic benefit claim
§  Start jobseeker support earlier
§  Allow counsellors to offer a more personalised array of services
§  Customization of services, based on jobseekers’ needs,
reassignment of jobseeker to adequate pathway (follow-up or
reinforced accompaniment) if needed
§  New modes for reception, personalized services delivered by
appointments
§  Spare more time for face to face interviews (+29% in 2016)
§  Implementation of a more customized support modality of
jobseekers: goal is to support twice as many jobseekers under
intensive mode by end of 2017 and reach target figure of 460 000
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
“New journey of the jobseeker” (Nouveau parcours du demandeur
d’emploi) : a step by step approach
Helponline Counsellorsincharge
ofbenefitclaim
orinlocal
agencies
Agent
Diagnosis /
Profiling
Registration
Benefit claim
First profiling
elements
Jobseeker
situa7on
interview
Support
Pathways
(3+1)
Support
Allocation
of a
personal
counsellor
Integra7on
inoneof
support
pathways
(seenextslide)
0
Day+1
4weeks.
max
6weeks
max
1st
interview
with
personal
counsellor
Assessmentwith Between
personnalised
6and9
counsellor
months
«Warningsystem»towardjobseekerand
counsellor
8weeks.
max
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
Back to employment
Registration /
benefit
requests
(online )
Personnalised
counsellor
Jobseekers’ support schemes
3+1
engagement
paths
Jobseekers
targeted
Follow-up
Guided
Intensive
Autonomous and
work-ready
Needing regular
assistance with
job seeking
Distant from the
labour market
(back-to-work
barriers)
Job-matching
Main
services
Online services
Short job search
support programmes
Job-matching
100% web interview
for voluntary
jobseekers
loi
Activ’emp
t
Activ’proje
Assisted jobmatching
Long-term job
search support
programs
Grants and measures – Collective workshops - Training
Contacts
with a
referring
counsellor
Less frequent
Regular
Frequent
Mostly multichannel
contacts
Face to face or multi
channel contacts
Mostly face to face
May 26th
6 2016 – Rome / International Seminar : The use of profiling techniques
Global
support
For people
facing both
serious
social and
work
problems
Cooperation
between Pôle
emploi and
social
workers
700 counsellors
specialized
in supporting
young people
III/ First face to face interview : “Entretien de
situation” (Jobseeker situation interview)
Implemented in 2015-2016 instead of former « Entretien d’inscription et diagnostic »
q  Takes place within the first three weeks after registration
q  Is entirely dedicated to diagnosis and profiling
q  Segmentation purpose : Based on that conclusions jobseeker is
oriented toward one of the streams available that will determine
support modality(see next slide)
q  Contains three areas of investigation :
Ø  Exploring jobseeker profile
Ø  Defining jobseeker career project
Ø  See if its project and profile match local job market environment
q  Concluded with the definition of the jobseeker IAP
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
IV/ Tool to help counsellor profiling : “aide au diagnostic
(Diagnosis help)”
The « aide au diagnos7c » tool is available for counsellors to help them doing
theirprofilingduringtheen7rejobseekerjourney:
▪ 
Duringthe“situa7oninterview”:toexploredifferentareasofdiagnosisand
makeafullreviewofjobseekersitua7ononlocallabourmarket
▪ 
During personal support interviews : to check informa7on and iden7fied
needsfrompreviousinterac7onswithjobseekerandtoupdatethisdiagnosis
inthelightofac7onsundertakenandevolu7onofjobseekersitua7on
Objec7ve:StepbyStepapproachtosupportcounsellorsintheirDiagnosis
§  Step-by-stepsoYwarewhichguidesthecaseworkerthroughthevariousdimensionsof
theprofilingexercise(providingasetofques7onstoaskthejobseeker)
§  Threemajoraxisofinves7ga7on:
ü  Careerprojectandprofessionalmobility
ü  Jobsearch
ü  Socialbarrierstowardemployment
§  Usefultoorientatejobseekertowardthegoodmodalityofsupport
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
Forexample,inthe«jobsearch»axis,threeareasare
inves7gated:
• Strategy
• Technics
• Backtoemployment
Ineveryareas,severalitemsareapproachedwiththe
jobseeker.
Oneveryitem,thecounsellorcaniden7fysupportneeds
andac7onsalreadyundertaken.Theseinforma7onwill
appearinthefinaldiagnosis
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
V / Other tools at the disposal of counsellor :
In the second part of the “Entretien de situation”, after the profiling process,
counsellor have several tools to check if jobseeker profile match local
environment and to build IAP
Ø  « Information sur le marché du travail » (Information on labour market) :
A statistical tool providing information on local labour market to the counselor :
§  To check if jobseeker profile and expectations match job environment
§  To orientate him in his job search
§  To identify if there are any needs for trainings or any private outsourced support
Ø  « Système de rapprochement des offres » (Help for matching) :
A matching tool based on French national classification :
§  To compare job offers that correspond to jobseeker profile created thanks to information given
during the first interview
§  To orientate him toward eventual geographic mobility
Ø  « Veille économique locale » (Local economic observation)
A local labour market information portal to :
§  Dedicated to search for hidden labour market information
§  Information on creation / destruction of companies, employers that hire, new HR director…
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
Toward the future : development of a selfhelp tool to use before the first interview
q  Self help profiling tool for jobseeker (planned for 2017):
This tool is design so jobseekers can fill in information about
themselves before the first interview. It is planned for 2017 and
will allow :
- to pre-select the job support pathway among the four
available, based on jobseekers’ needs
- to allow Pôle emploi to assign a referent adviser to the
jobseeker even before the first interview
- to ensure a better understanding of the tailored support
given by Pôle emploi
May 26th 2016 – Rome / International Seminar : The use of profiling techniques
Thank you for
your attention !
May 26th 2016 – Rome / International Seminar : The use of profiling techniques