What is Tourism?
 Tourism is the
activities of persons
traveling to and
staying in places
outside their usual
environment for not
more than one
consecutive year for
leisure, business or
other purposes
What is Tourism?
 Tourism is a dynamic
and competitive industry
that requires the ability
to constantly adapt to
customers' changing
needs and desires, as the
customer’s satisfaction,
safety and enjoyment are
particularly the focus of
tourism businesses
The 8 Sectors of Tourism…
Accommodations
Adventure Tourism &
Recreation
Attractions
Events & Conferences
Food & Beverage
Tourism Services
Transportation
Travel Trade
Accommodations
One of the largest and fastest
growing sectors in the tourism
industry
Career Opportunities:
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Hotels
Bed & Breakfasts
Cabins/Cottages
Campgrounds
Hostels
Types of Positions:
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Front Offices & Guest Services
Administration
Housekeeping
Food & Beverage
Adventure Tourism & Recreation
 Travel adventures where
people can learn about nature
and/or culture
 Attracts those who want to
experience Canada as a place
that is natural and unspoiled
 Those who want active,
unusual vacations
Major areas of this sector are:
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Outdoor Adventure and Ecotourism
Ski resorts
Parks
Golf & Tennis Facilities
Attractions
 Every province in Canada has
major and minor attractions
 Some included are:
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Historic sites
Heritage Homes
Museums
Halls of Fame
Art Galleries
Botanical Gardens
Aquariums
Zoos
Water Parks
Amusement Parks
Casinos
Cultural Attractions
Events & Conferences
 National & International
Attractions
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Calgary Stampede
Caribana
Taste of Chicago
Winterlude
 Contribute $$$$ to the
local economy
 Many other sectors are
affected financially by
this one sector
Food & Beverage
 $32 Billion a year Industry
 Employs more than 1 million
Canadians Nationwide
 It is a major youth employer
and a major training ground
for young and aspiring
people
 Types of Establishments are:
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Restaurants
Pubs
Night Clubs
Lounges
Catering Firms
Tourism Services
 Made up of organizations,
associations, gov’t agencies
and companies that
specialize in serving the
needs of the tourism industry
as a whole
 People who work in this
sector focus on:
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Researching Tourism trends
Advertising & Marketing
Educating others
Distribute general tourism info
Retail Outlets
Transportation
 Tourism would be nothing
without the ability to move
people from place to place
 The movement of people is
divided into 4 categories:
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Air
Rail
Ground
Water
 Approx. 300,000 Canadians
are employed under this
sector Nationwide
Travel Trade
 Supports the bookings and sales in
the other sectors
 Employees in this sector focus on
reservations for:
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Accommodations
Tours
Transportation
Food & Beverage
Attractions
 Employs approx. 50,000
Canadians Nationwide
 Sub-Divided into two categories:
 Retail – Travel Agencies
 Wholesale – Tour Operators; who sell
to travel agencies