EVENTIM POLAND TEAMS UP WITH FROSMO
We're evolving!
In July 2015, we introduced a tool to optimize and promote event sales through our website
www.eventim.pl. FROSMO, the tool in question, is a system which improves a website's performance logic, adapting it to the needs of customers who are searching for interesting events.
This enables us to better exploit our site's potential, and deliver information about our partners’ events to clients more quickly.
Why did we decide on FROSMO?
An eCommerce channel's sales’ success depends upon the speed with which that website's
content can be modified, and how to accurately measure the impact those changes have on
customers. FROSMO is a Finnish system which supports online sales, helping to achieve superior results through appropriate selection of website contents, according to the customer's
needs and location.
What benefits does FROSMO offer for us?

Identifies user behavior – clicks, time spent on the site, items viewed, shopping cart
contents, searched keywords, etc.

Personalizes site contents according to customers' needs and interests

Selects which events to display on the page, based on customer location

Targets customers who are interested in a given event category in a given location

Enhances customer engagement in site content, by precisely selecting information
which the customer is or may be interested in

Reaches the customer with the right information in a shorter time

Streamlines the customer service process

Boosts site event sales, by identifying groups of potential customers
Joanna Bączkowska, EVENTIM Managing Director in Poland:
“FROSMO is a response to prevailing trends on the e-commerce market. This
year, we're celebrating our 10th anniversary of business activity in Poland.
We're constantly developing and improving our services, aiming for better
and better event sales through our website. Thanks to FROSMO, we approach the highest level of customer service. We precisely analyze the data
shared with us by customers visiting our site, and quickly respond to their
needs. That enables us to distribute tickets to your event very effectively.
Based on data from FROSMO's activity in other EVENTIM markets, (e.g. the
UK and Germany), we know that this system favorably impacts even better
promotion, and thereby sales, of your events on our site.”
About EVENTIM
EVENTIM is one of the leading ticket providers in Poland. It offers tickets to entertainment, sports, and
cultural events, available for sale at www.eventim.pl, through a network of over 560 sales locations, and
numerous partner sites. EVENTIM Poland is 100% owned by CTS EVENTIM AG & Co. KGaA. This year,
EVENTIM is celebrating the 10th anniversary of its business activity on the Polish market.