Tourism Market Structure
COURSE DESCRIPTION
The course is an introduction to the tourism phenomena and the travel industry; the
students will analyze and understand the main factors related with the tourism
phenomena both ways: as an influence on tourism and a consequence of the
development of the travel industry.
Economy, demography, technology, politics, psychology or natural environment are
related with travelling and are topics to look on. The students should also know and
understand the different types of companies that act in the industry, the legal
framework of the industry and the main circumstances that make people travel
nowadays.
As a summary, the course is an introduction to the knowledge of the tourism
phenomena developing a deep analysis of its resources, companies, factors of
influence and clients.
CREDITS
6
ECTS CREDITS
6
RELEVANCE WITHIN CURRICULUM
The course is an introduction to the tourism and travel industry absolutely needed for the students
as the first step to understand this business and approach this area before specializing themselves
or choosing professional areas within tourism.
GENERAL SKILLS
The Skills that will be specially designed to be treated and developed through the
different activities of the course are:
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Responsibility: that includes the commitment level of the student with the course
and the Studies, attendance, punctuality, delivery of the works and activities,
attendance to the extra-academic activities, and global attitude in class.
Teamwork: ability to work with your colleagues, compromise level, leading and
motivating skills, coordination level with your colleagues, adaptability to different
people and situations.
C/ Tajo, s/n. Villaviciosa de Odón. 28670 Madrid / uem.es
·
Pro-activity: participation level in class and virtual campus, willing to work and
contribute to the course objectives, having your own criteria, initiative capacity.
The competences will be evaluated by the teacher and shared with the student
individually at the end of the course, just as the rest of the grades.
SPECIFIC SKILLS
The global skills referred will be developed and applied trough practical cases relating them to the
tourism and travel industry.
SUBJECT CONTENT
1º PART: INTRODUCING THE TRAVEL INDUSTRY
1- Introduction to the tourism phenomenon.
2.- The history of the travel industry: origin and evolution.
3.- International tourism: Facts, figures and institutions.
4.- Tourism and economy.
5.- Tourism and politics: the public administrations role.
2º PART: THE TRAVEL INDUSTRY SECTORS AND COMPANIES
6 – Tourism and transportation.
7 – The hospitality industry.
8 – Tourist services intermediation and commercialization: the travel agencies.
9 – Other leisure and related sectors and companies.
3º PART: THE SPANISH TRAVEL INDUSTRY
10 – The Spanish travel industry: History, evolution and trends.
LEARNING ACTIVITIES
The main learning activities that will allow students to get to know the needed
knowledge and skills for the courses are going to be:
- Regular practical and theoretical classes.
- Group debates and discussions.
- Teamwork projects.
- Radio tourism program.
- Individual tasks and exercises.
- Visits and conferences.
C/ Tajo, s/n. Villaviciosa de Odón. 28670 Madrid / uem.es
ASSESSMENT
The development of this course will take place through the most interactive academic
methodologies in order to apply the concepts that the new EEES (Espacio Europeo de
Educación Superior) in terms of sharing the learning responsibility between teacher
and students, individual follow up of the learning progress and competences and skills
development as an objective within the course.
For that reason, assessment will have a continuous scope including attending classes,
participation. The main issues that will be evaluated are:
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·
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Attending average, participation level and pro-activity both in class
and in the virtual campus.
Works and academic practices developed by the students individually
in class.
Works and academic practices developed by the students in groups in
class or as extra-class teamwork.
Works and academic practices developed by the students individually
as extra-class work.
Level of competences and skills acquired, shown and applied during
the course, specially indicated by the teacher.
Questionnaires, tests and exams main marks.
Activities and visits student final report.
BIBLIOGRAPHY
J. MONTANER MONTEJANO et al., Diccionario de turismo, Madrid, Síntesis, 1998.
C. VOGELER RUIZ, Estructura y organización del mercado turístico, 2ª ed., Madrid,
Centro
de
Estudios
Ramón
Areces,
1997.
A. PEDREÑO et al., Introducción a la economía del turismo en España, Madrid,
Civitas,
1996.
J. MONTANER MONTEJANO, Estructura del mercado turístico, Madrid, Síntesis,
1996.
L. J. LICKORISH y C. L. JENKINS, Una introducción al turismo, Madrid, Síntesis, 2000.
C/ Tajo, s/n. Villaviciosa de Odón. 28670 Madrid / uem.es