Increase Profit through Photography
50
40
30
50
20
40
41.4
Send an email to [email protected] to receive our 4-page guide to dealership photography.
30.7
41.4
30.7
10
30
0
20
10
0
400
11.3
7.1
Taking ownership of vehicle photography
and merchandising leads to increased profits
for dealerships.
Avg. Days
In Stock
11.3
7.1
Avg. Time
To Market
The results of a three month study conducted by eCarList shows that
dealers can increase annual profit by $288,000 by bringing outsourced
Merchandising
photography and
merchandising in-house.*
Avg. Days
In Stock
Avg. Time
To Market
Outsourced (Lot Service)
Merchandising
In-house merchandising
on average:
In-House
• decreased time to market by 4.2 days
Outsourced (Lot Service)
• decreased days in stock by 10.7 days
In-House
• increased average 90 Day Unit Sales by 23%
307.2
249.1
• increased average 90 day profit by $72,000**
300
• increased annual profit by $288,000
307.2
400
200
249.1
11.3
7.1
300
*Data based on figures obtained from a representative sample of
100
comparable sized/style inventory from 20 franchise dealers between
200
0
October 15, 2010 and January 15, 2011. All dealerships used eCarList for
Avg.
90
Day
Unit
Sales
Avg.
Time
inventory management, syndication, and websites; 10 took photos in-house
100
Merchandising
To Market
and managed the merchandising process internally, the other 10 use various
0 Merchandising
service” companies.
Service)
Avg.
90 Day Unit SalesOutsourced (Lot“lot
Merchandising
307.2
In-House
Outsourced (Lot Service)
Outsourced (Lot Service)
In-House
In-House
**Based on an average profit assumption of $ 2,000 per unit.