The Organic Cuisine Label An introduction December 2016 The Organic Cuisine Label The Danish Organic Cuisine Label The Organic Cuisine Label was implemented in 2009 to encourage the use of organic commodities in professional kitchens. The label allows kitchens to brand themselves by the amount of organic products used in the kitchen. The Organic Cuisine Labels are found in three versions: • Bronze 30–60% • Silver 60-90% • Gold 90-100% The label shows the amount of organic commodities purchased by the kitchen. The amount can be measured by value or in net weight relative to the total monetary terms of food and beverages purchased by the kitchen. Ingredients must derive from certified organic productions to be counted as an organic ingredient, and the suppliers or producers must be certified organic. Only kitchens certified with the organic cuisine label in gold are allowed to describe themselves as “organic” kitchens. First steps towards the Organic Cuisine Label Few organic ingredients As an initial step, a kitchen can draw attention to specific ingredients within a meal that are organic such as “In our kitchen we only use organic potatoes and carrots”. In that case the specific ingredients must only be purchased, used and stocked as organic. A tool for motivation It is possible to use the Organic Cuisine Label as a tool for motivation for more organic commodities in the kitchen. Start out by applying for the bronze-label and work your way to silver or gold. Market a dish as ‘organic’ One particular dish or part of a dish can be marketed organic, for example “organic spinach lasagna” or ”soup with organic potatoes and carrots”. This is only possible, when all of the ingredients are organic, and the same ingredients are not present in the kitchen in a non-organic form. Tools to support conversion of kitchens Support to the kitchens Kitchens have several available opportunities for support and instructions that could aid the organic conversion: • Organic consultants • Inspiration and education to kitchen staff • Food policies for public kitchens Organic consultants Several consultancies or organic organisations offers help and guidance to kitchens that wish to begin their organic conversion. Find the full list of organic consultants on the webpage økologisk-spisemærke.dk Inspiration and education to kitchen staff Conversion from conventional foods into organics often requires different equipment and properly educated staff. In order to comply with the budgets, kitchen staff can benefit from optimized food education such as; food preparation and cooking from scratch, seasonal menu composition and planning and added attention to the reduction of food waste. Food policies for public kitchens One path to a successful organic conversion of public kitchens can be to create food policies for the different municipal institutions in order to meet the diverse set of needs. As an example, the nutritional requirements for canteens in schools have a different set of food requirements compared to those of elderly care. Dependent on the municipality, the public offering has to be adjusted to the requirements. Support on the webpage Find support for organic conversion at www.økologisk-spisemærke.dk: • • • • • General information Marketing materials Course overview News Cases State-control of the Organic Cuisine Label Application and rules Kitchens, who wish to use the Organic Cuisine Label, have to apply through the Danish Veterinary and Food Administration. The application involves sending an inventory showing the kitchens organic and non-organic purchases within the last 3 months in accordance to the applied label. A label controlled by the state Kitchens will be subjected to inspection at least once a year as part of the ordinary hygiene control by the Veterinary and Food Administration. After registration and approval, the kitchen is allowed to use the Organic Cuisine Label for branding and marketing. However, in order to maintain the organic certification it is mandatory for the kitchen to update the inventory continuously – minimum quarterly. When the kitchen registers for an Organic Cuisine Label it is required to provide information on selected choice of measurement to determine their organic percentage (in monetary terms or net weight) and how often they update their inventory – minimum quarterly. Any change in the way of measurement has to be notified to the authorities. Negatively or positively differentiation If the organic percentage of the kitchen change in a reporting period, the kitchen is required to inform the Veterinary and Food Administration and up- or downgrade their Organic Cuisine Label. The invoices and information on the supplier must be available in the kitchen up to two years. Special conditions with the Organic Cuisine Label in gold Organic food-policy A kitchen approved for the Organic Cuisine Label in gold has to form an organic food-policy for situations where organic commodities are unavailable. Since game and wild fish are excluded from the inventory, kitchens are required to inform guests if the meat is “from hunting” or organic production. Furthermore, kitchens must provide information on procedures undergone if some commodities are not available organically. “Organic” as part of the kitchens name Only kitchens certified with the organic cuisine gold label are allowed to describe themselves as “organic” kitchens. Organic Cuisine Label marketing material Several courses, cases and specialized cookbooks are available in order to inspire and educate kitchen employees to work with organics, food waste and seasonal food preparation. Free materials on the webpage A variety of free materials are available on the webpage, including postcards, logos and webbanners. Kitchens can also download several real-life cases as inspiration on how to celebrate receiving their Organic Cuisine Label or increase their organic percentage. Certified organic kitchens can be found online on “the organic Denmark Map” on the webpage økologisk- spisemærke.dk Branding the eatery When a kitchens’ organic application is approved by the authority, they receive a package with free marketing materials including posters, postcards, balloons and badges etc. Ministry of Environment and Food of Denmark Danish Veterinary and Food Administration Stationsparken 31-33 DK-2600 Glostrup Tel +45 72 27 69 00 www.fvst.dk/kontakt www.fvst.dk
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