Facebook Content Calendar Cheat Sheet
The secret to having an effective Facebook business page is to have a strategy. This is where a monthly content calendar comes in handy.
Facebook is a social network, and your page needs to have consistent social interaction in order to be successful. Posting consistently, with fresh
content, will engage fans and attract new fans to your page. To help you manage this stream of information, take time at the beginning of each
month to create a content calendar that records every new post for the month. Sure, there may be days where you will want to veer from the
strategy, but having a guide will enable you to easily manage your page and maintain fan interest.
*This ‘cheat sheet’ covers everything you will need to get started with managing your Facebook content. You will want to read through this before
filling out the attached calendar.
1. Define Goals and Approach: Define your goals for the month, this can be anything from gaining X amount of fans, to engaging fans and
increasing interactions. Next define your approach; this can be for the month, or your approach for social media such as company tone of voice,
friendly, professional, etc.
2. Post Frequency. Decide how many times a week/day you will post.
3. Theme/Category. Decide on a theme or category for each day you are posting. It can be easier to formulate post content when you have a
consistent theme for each day, for example, maybe on Monday you will post your weekly specials, Tuesday you will post an insider look at the
company through a photo or video, Wednesday you will post a relevant article, or Thursday you will engage your fans with a poll.
Here are some content ideas to get you started:
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Photos/Videos
Create a Facebook event
Offer a Facebook Fan special
Link to relevant articles, blogs, or press about your company
Ask your fans questions using the ‘Questions’ App
Content Calendar Template: Below are the items to be filled out in the content calendar template. You can edit these fields as you wish to better
fit your needs.
Post Text: Your Facebook post, keep this under 420 characters.
Links: Place any links that may be inserted into the post.
Images: Where the image to be posted is located.
Notes: Keep any notes, or extra information you may need to know about this post here. You can also use this for any ideas for next month that
may spark as a result of this post.
Content Calendar Tips:
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Write Posts in Advance. Formulate all of your posts for the month, or at least as many as you can in advance, with the post text, any link
that will be incorporated, or media content such as video or photos.
Post Frequency. You can post 5 times a day or once a day, it all depends on how much relevant content you have and how your audience
reacts to these posts. If you’re posting twice a day and not receiving very much feedback, it might be time to trim back the postings and
maybe re-evaluate your content.
Track Your Results. Keep an eye on the history of your posts feedback via “likes” and “comments”, this will enable you to see which
content is best received and which should be eliminated for the next month. Evaluate your posts at the end of each month.
Try to keep posts short. Facebook allows you to have 420 characters per post, but try not to always max this out, keep it to the point.
Post relevant content. Don’t post for the sake of posting an update.
Give Fans an Insider Look. Facebook Fans want more than to just know what sale you’re having, or any promotion you are preparing to
push. They want to feel like they have insider access that they wouldn’t have if they weren’t a fan. Keep this in mind when formulating
content, discounts, etc.
If you want to fully map out your monthly strategy, try using one of these tools to schedule your posts in advance at a specific date and time:
HootSuite, Sendible, or TweetDeck. When you pre-schedule a post, be sure to mark it as ‘scheduled’ and include the time it will be posted.
For further content tips see our blog post on Community Baiting
Questions? Contact: DeAnna Caldwell
THAT Online Marketing Strategist
[email protected]
facebook.com/thatagency
@that_agency
410 Evernia Street | Suite 118 | West Palm Beach, FL 33401 | Ph.: 561.832.6262 | Fax: 561.832.7707
www.thatagency.com |
facebook.com/thatagency |
@that_agency
October 2011
[Company Name]
Our Goals: Build a following of locals, engage fans, and increase sales.
Our Approach: Provide fans with information on culinary, health, and great food choices.
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
THEME: HEALTH TIP
THEME: NEW
WEEKLY SPECIALS
THEME: SHOWCASE
ITEM ON MENY
THEME: PHOTO OF
WHAT’S COOKING
THEME: USE
QUESTIONS APP
THEME: FRIDAY
GIVEAWAY
THEME: FAN TIPS
1
Post Text:
Links:
Images:
Notes:
2
EXAMPLE
Post Text: Blueberries
provide your body with
an antioxidant punch!
Try our blueberry
yogurt smoothie, and
help your body
neutralize those free
radicals! Click here to
learn more about the
benefits of blueberries:
Links: Article on
berries
www.blueberries.com
Images:
Bluesmoothie.jpg
Notes:
3
EXAMPLE
Post Text: Check out
this week’s amazing
special: FREE drink and
side with any dinner
dish! Hurry in, this deal
ends Friday!
Links: Link to website,
dinner menu
4
EXAMPLE
Post Text: Need
something new to
jump-start your
morning? Let us take
care of breakfast!
Check out our delicious
new breakfast menu,
starting at just $2.99!
Links:
Images:
Notes:
Images:
Breakfastmenu.jpg in
Images Folder
Notes:
5
EXAMPLE
Post Text: Check out
this mouthwatering key
lime pie, fresh out of the
oven!
Links:
Images: Limepie.jpg in
Images Folder
Notes:
6
EXAMPLE
Post Text: What would
you like to see as the
next soup of the week?
-Clam Chowder
-Lobster Bisque
-Chunky Potato and
Cheese Soup
Links:
Images:
Notes: Used the
‘Questions App’
Received 50 votes!
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EXAMPLE
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EXAMPLE
Post Text: Let’s start
the weekend off right!
The first 5 people to
post their favorite
weekend splurge will
receive a free smoothie!
Post Text: What is your
tip for cooking healthy?
Ours is to swap butter
for applesauce!
Links:
Images: foodplatter.jpg
Notes:
Images:
Notes:
410 Evernia Street | Suite 118 | West Palm Beach, FL 33401 | Ph.: 561.832.6262 | Fax: 561.832.7707
www.thatagency.com |
facebook.com/thatagency |
@that_agency
Links:
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410 Evernia Street | Suite 118 | West Palm Beach, FL 33401 | Ph.: 561.832.6262 | Fax: 561.832.7707
www.thatagency.com |
facebook.com/thatagency |
@that_agency
November 2011
[Company Name]
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410 Evernia Street | Suite 118 | West Palm Beach, FL 33401 | Ph.: 561.832.6262 | Fax: 561.832.7707
www.thatagency.com |
facebook.com/thatagency |
@that_agency
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410 Evernia Street | Suite 118 | West Palm Beach, FL 33401 | Ph.: 561.832.6262 | Fax: 561.832.7707
www.thatagency.com |
facebook.com/thatagency |
@that_agency
December 2011
[Company Name]
Our Goals:
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410 Evernia Street | Suite 118 | West Palm Beach, FL 33401 | Ph.: 561.832.6262 | Fax: 561.832.7707
www.thatagency.com |
facebook.com/thatagency |
@that_agency
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410 Evernia Street | Suite 118 | West Palm Beach, FL 33401 | Ph.: 561.832.6262 | Fax: 561.832.7707
www.thatagency.com |
facebook.com/thatagency |
@that_agency