FIS Cross-Country World Cup
presented by VIESSMANN
Marketing Guide 2016/2017
Table of contents
1.
Contacts
2.
General marketing information
2.1 FIS Cross-Country World Cup Sponsors
2.2 Responsibilities FIS
2.3 Responsibilities FIS Marketing AG
2.4 Responsibilities Organizing Committee
3.
FIS Cross-Country World Cup venue
3.1 Start and finish area
3.1.1 Start
3.1.2 Finish
3.2 Advertising in stadium
3.2.1 Event dressing
3.3 Advertising on course
3.4 Award ceremony
3.5 Backdrops
3.6 Video wall
3.7 Additional elements
4.
Bib numbers
4.1 General information
4.2 Starting bib
4.3 Leader bib
4.4 Training bib
4.5 Service bib
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.
TV, Web and print material
5.1 Use of Cross-Country World Cup logo
5.1.1 General guidelines for use of logo
5.1.2 Guidelines for logo with resort
5.1.3 Guidelines for logo with resort and date
5.1.4 Official FIS World Cup titles
5.1.5 Logo use for additional competitions in Cross-Country
5.2 FIS Cross-Country World Cup promotional material
5.2.1 Design guidelines
5.3 TV and Web
6.
Organizers checklist
6.1 Marketing material for LOC and FIS Sponsors
6.2 Requirements of FIS and FIS Marketing AG
6.3 Technical infrastructure and power supply
6.4 LOC website
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FIS Cross-Country World Cup Marketing Guide 2016/2017
1. Contacts
FIS International Ski Federation
Blochstarsse 2
CH- 3653 Oberhofen
Switzerland
Tel.: + 41 33 244 61 61
Fax: + 41 33 244 61 71
FIS Marketing AG
Wolleraustrasse 15n
CH-8807 Freienbach
Switzerland
Tel.: + 41 44 224 69 60
Fax: + 41 44 224 6909
Pierre Mignerey
Race Director
Tel.: + 33 6 76 92 78 23
@: [email protected]
Tiit Pekk
Director Nordic
Tel.: + 41 44 224 69 61
@: [email protected]
Sandra Spitz
Event Coordinator
Tel.: + 41 79 305 29 59
@: [email protected]
Daniel Kuss
Coordinator
Tel.: + 41 44 224 69 62
@: [email protected]
Michael Lamplot
Media Coordinator
Tel.: + 41 79 260 7573
@: [email protected]
Benjamin Seifert
Project Manager
Tel.: + 41 44 224 69 64
@: [email protected]
Annemarie Friedrich
Nordic Assistant
Tel.: + 41 33 244 61 64
@: [email protected]
Wolfgang Pistotnik
Implementation Manager
Tel.: + 43 664 3949 167
@: [email protected]
Jürg Capol
Marketing Director
Tel.: + 41 33 244 6161
@: [email protected]
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FIS Cross-Country World Cup Marketing Guide 2016/2017
2. General marketing information
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FIS Cross-Country World Cup Marketing Guide 2016/2017
2.1 FIS Cross-Country World Cup Sponsors
FIS Marketing AG together with FIS successfully introduced a new marketing concept in the
season 2010/11.
With Viessmann, Audi, Le Gruyère AOP, Helvetia and Liqui Moly as main sponsors we are
privileged to have five strong partners for all of the FIS CC World Cup events. Polar is the official
timing sponsor of the FIS CC World Cup.
Branch Exclusivity of FIS Sponsors
All FIS sponsors have branch exclusivity within the following product categories:

Viessmann: Heating, air conditioning, cooling and ventilation technology

Audi: Manufacture and retailer (incl. leasing and renting companies) of automobiles and
automobile accessories. Companies which could be associated to the production or the
distribution of automobiles and the entire financing part of such products

Helvetia: Insurance (especially insurance companies, insurance agents and insurance
brokers and insurance - or banking conglomerates, which offer insurance)

Le Gruyère AOP: Cheese

Liqui Moly: motor oils, additives and car care

Polar: Timing and heart rate measurement
The Local Organizing Committee (hereafter known as LOC) assures that no competitors are
present with their branding in any commercial or public area of the event (inside and outside the
TV-Range).
FIS Cross-Country World Cup Sponsor Rights
During the events the FIS CC World Cup sponsors are allowed to conduct sampling and
promotion activities at no extra cost (in accordance with the LOC). The FIS CC World Cup
sponsors shall be named over the loud-speaker several times before, in between and after the
race.
The details of these promotion activities must be coordinated between FIS Marketing AG and the
LOC.
Frequent Updates
Frequent updates between the LOC and FIS Marketing AG are important. Keep FIS Marketing AG
informed about local sponsor activities, open advertisement space that could be acquired, arising
issues etc. FIS Marketing AG will contact the LOC if FIS sponsors are planning on doing
sponsorship activation on-site.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
2.2 Responsibilities FIS
To define the advertising rules and guidelines for marketing and implementation of sponsor rights.
FIS has an overview of all marketing related issues.
2.3 Responsibilities FIS Marketing AG
FIS Marketing AG will be your primary contact for marketing related questions during the
preparation and implementation of the FIS CC World Cup event. During the FIS CC World Cup,
FIS Marketing AG will be present with a professional implementation team at each venue. The
implementation team will be collaborating with the LOC and will be responsible to set up all
advertisement material (incl. LOC sponsor) inside the TV-range.
2.4 Responsibilities Local Organizing
Committee
The LOC has to provide the necessary preparation of the sponsor area inside the TV-range in
prior consultation with the FIS Marketing AG implementation team (banner fences, frames, posts,
electricity, at some events basic constructs for the installations, etc.). In addition the LOC is
responsible for a clean appearance of the sponsors outside the TV-range, in accordance with FIS
Marketing AG.
The LOC has to take care about the accommodation of the FIS Marketing AG implementation
team (please find the requirements of FIS Marketing AG on page 61).
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3. FIS Cross-Country World Cup venue
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.1 Start and finish area
The LOC has to provide FIS Marketing AG with a detailed stadium map incl. measurements and
exact camera positions at the latest by the 15th of September.
The LOC must use the official start and finish installations provided and installed by FIS Marketing
AG. The FIS Data- and Timing partners have the right to place their logos on all sides of the start
gate timing setup.
Sign-in Board & Leader Chair (for interval starts)
FIS Marketing AG will provide the frame for the sign-in boards for the races with interval starts.
The LOC must put up a stage and a respective provision, that FIS Marketing AG is able to set up
the sign-in board. The LOC shall also provide the Plexiglas (size: 110 x 140 x 1cm, one per race)
for the signatures. The Plexiglas with the signatures will be property of the LOC. The LOC has to
provide a leader chair for each race with interval starts (except Tour de Ski). FIS Marketing AG will
provide the backdrop.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.1.1 Start
Start installation for interval start
Advertising Possibility for Local Organizing Committee
Resort logo on installation. The logo will be produced by FIS Marketing AG,
whereas the production costs have to be borne by the LOC. The sticker shall
have a Viessmann orange background with white letters.
Dimension: 750mm x 136mm
Please find summary of necessities in Organizers´ checklist on last
pages!
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.1.1 Start
Advertising Possibility for Local Organizing Committee
Resort logo on installation. The logo will be produced by FIS Marketing
AG, whereas the production costs have to be borne by the LOC. The
sticker shall have a Viessmann orange background with white letters.
Dimension: 750mm x 136mm
Start installation for
sprint start
Technical Information
Each sprint start (7 total) has to be supplied with a heavy cement block
(max. size 35 x 35 cm). The weights will be placed inside the structure to
make it more wind resistant.
Front view
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.1.1 Start
Startlist boards
Front view
Start Installation for mass start / pursuit
(start list boards only for pursuit races)
Advertising Possibility for Local Organizing Committee
Resort logo on installation. The logo will be produced by FIS Marketing AG,
whereas the production costs have to be borne by the LOC. The sticker shall
have a Viessmann orange background with white letters.
Dimension 850mm x 155mm (start towers)
350mm x 64mm (startlist boards)
Please find summary of necessities in Organizers´ checklist on last
pages!
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.1.2 Finish
Finish installation
Advertising Possibility for Local Organizing Committee
Resort logo on installation. The logo will be produced by FIS Marketing AG,
whereas the production costs have to be borne by the LOC. The sticker shall
have a Viessmann orange background with white letters.
Dimension 850mm x 155mm
Please find summary of necessities in Organizers´ checklist on last
pages!
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.1.2 Finish
Mixed Zone – Fence
The LOC must provide a 1.20 meter high fence, preferably LISKI design
(http://www.liski.it), for the construction of the mixed zone. The layout of
the mixed zone shall be determined by the FIS CC World Cup Media
Coordinator, FIS Marketing AG and the LOC. The FIS CC World Cup
event dressing banner will be used to decorate the fences in the mixed
zone for an appropriate FIS CC World Cup look and feel.
Finish Area/ Mixed Zone
Example Layout „A“ of the
Finish Area
Technical Instruction
The dimension of the fences in the finish area have to be maintained for a
save race and a proper look of the stadium. The red fences have to be
build uncrossable for the athletes. The mixed zone must be at least on the
same level like the finish. Please find further information about the mixed
zone in the FIS Media Guide.
1.20m high fence
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.1.2 Finish
Finish Area/ Mixed Zone
Example Layout „B“ of the
Finish Area
Technical Instruction
The dimension of the fences in the finish area have to be maintained for a
save race and a proper look of the stadium. The red fences have to be
build uncrossable for the athletes. The mixed zone must be at least on the
same level like the finish. Please find further information about the mixed
zone in the FIS Media Guide.
1.20m high fence
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.2 Advertising in the stadium
Banner in the Stadium
At the day of the arrival of the FIS Marketing AG implementation team, the entire stadium (area in
TV range) must be clear of any advertisement.
Advertising on the banners in the stadium as follows (see layout on page 18):
Platinum circle for Viessmann (logos above banners, 25 cm high)
Banner breakers with World Cup logo
size: 1 X 1 meter
20% banners for Audi
size: 5 X 1 meter (1. position)
20% banners for Helvetia
size: 5 X 1 meter (2. position)
20% banners for Le Gruyère AOP size: 5 X 1 meter (3. position)
20% banners for Liqui Moly
size: 5 X 1 meter (4. position)
20% banners for LOC
size: 5 X 1 meter (5. position)
For the production of the LOC banners please only use plates. No soft banners are accepted!
Contact FIS Marketing AG to join the banner production of FIS Marketing AG
([email protected]).
Please note: The LOC package can only be sold to one company per race!
Sprint Races
During the sprint races there is not enough time to change the LOC sponsor banners between
men and ladies. Therefore the LOC can sell the bibs to two different sponsors (one men, one
ladies) and sell all of the LOC banners to one of the bib sponsors (20%) or 10% of the banner
positions to each bib sponsor.
Firm Banner Fence
The LOC must mount a firm banner fence along the entire Cross-Country stadium (see layout on
page 17). The fence has to be completely mounted before the arrival of the FIS Marketing AG
implementation team.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.2 Advertising in the stadium
A
B
Banners in the stadium
firm banner fence
Technical Instruction
A firm banner fence must be placed in the whole Cross-Country stadium.
Because of the height of the fence during City-Sprints the mixed zone must
be elevated. It is also recommended to set up grand stands for the
spectators.
Dimensions
A: latches of 250 X 2.5 X 10 cm (length X width X height)
B: posts of 170-200 X 9 X 9 cm (length X width X height)
Quantity of material total
A: approx. 720 meters
B: approx. 120 pieces
The banner fence in the stadium should have a total length of approx. 360
meters (depending on the size of the stadium - detailed plans will be
handed out to each LOC).
The height of the banner fence above the top of the snow must be 120 cm.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
100 cm
25cm
3.2 Advertising in the stadium
100 cm
500 cm
Banners in the stadium
Advertising Possibility for Local Organizing Committee
20% banners for LOC sponsor (5th position); approx. 14 pieces
(5 X 1 meter) – hard plates only, no soft banners are accepted!
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.2 Advertising in the stadium
Ground markers
Ground markers for the FIS sponsors will be placed in the stadium to mark the
Cross-Country slope.
Please note that only neutral OC ground markers (no resort name/logo, no
other advertising on it) are allowed to mark the track.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.2 Advertising in the stadium
Pit-Stop boxes for Skiathlon and long
distance races
The LOC has to provide approximately 100 pit-stop boxes incl. numbers for
Skiathlon and long distance races. FIS Marketing AG will provide the stickers
with sponsor logos to each box.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.2.1 Event dressing
Endless banners
Event Dressing
FIS Marketing AG will produce an endless banner with the FIS CC World Cup
logo. FIS Marketing AG will provide the LOC with a certain amount of endless
banner, which must be used to decorate the mixed zone, the media and press
conference centre, scaffolds (for TV cameras, seating etc.) and to cover up
construction areas.
The LOC has to store the Event dressing for the World Cups in the
upcoming years.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.2.1 Event dressing
Event banner
Event Banner
For announcing the event FIS Marketing AG will provide the LOC with a
template for Event banners or any other formats.
The measurements are: 6m X 1m.
The LOC is free to design the inner (layout) space.
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3.3 Advertising on course
Intermediate installation
The LOC must use the official intermediate installations provided and installed
by FIS Marketing AG.
Advertising Possibility for TV Stations
Logo of the TV Stations on the installation.
Dimensions of the sticker: 466 x 150 mm.
The sticker (background should be Viessmann orange) will be produced by
FIS Marketing AG, whereas the production costs have to be borne by the
respective TV Stations.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.3 Advertising on course
The LOC has to provide FIS Marketing AG with detailed maps of all tracks incl. exact camera
positions by the 15th of September 2016.
Advertising along the Course
Advertising along the course as follows:
Presenting Sponsor:
2 positions for Viessmann
Package 1:
2 positions for Audi
Package 2:
2 positions for Helvetia
Package 3:
2 positions for Le Gruyère AOP
Package 4:
2 positions for Liqui Moly
LOC Sponsor:
2 positions for LOC
Additionally Viessmann, Helvetia and Liqui Moly each get one arch in TV area.
During Tour de Ski Audi has the right for an arch in TV area too.
Exception: 1 position during sprint races and no positions during interval start.
Please note that the LOC rights (bibs and banners) can only be sold as a package to one
company per race (same sponsor on bibs and banners).
Exception: During the sprint races there is not enough time to change the LOC sponsor banners
between men and ladies. Therefore the LOC can sell all of the LOC banners to one of the bib
sponsors (20%) or 10% of the banner positions to each bib sponsor according to the stadium
banners.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.3 Advertising on course
Banners on Course
Technical Instruction
The LOC shall produce wooden banner frames for the banners on course
before the implementation team arrives. Please also have enough extra
wood (posts and latches) available.
Frames:
4m X 1m
4m X 1.5m
Posts:
150cm X 7cm X 7cm (length X width X height)
200cm X 7cm X 7cm (length X width X height)
Latch:
12cm X 2.4cm (width X height)
The needed amount will be communicated in the “Banner Plans” you will
receive from FIS Marketing AG. Please make sure that all posts are
sharpened at one end. Please prepare only posts and frames, A-frames
which cannot be driven into the ground are not allowed.
For the LOC sponsor the LOC shall produce:
Approx. 4 banners of the size 4m X 1m
Approx. 3 banners of the size 4m X 1.5m
(Exception for City Sprints: Approx. 10 banners of the size 4m X 1m)
Please contact FIS Marketing AG for the exact amount of banners needed
for your races. There are no URL addresses or QR codes allowed on the
banners (please see the FIS Advertising Rules).
Advertising Possibility for Local Organizing Committee
2 banner positions for LOC sponsor on course. Exceptions see on page 24.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.4 Award ceremony
Podium
If there is nothing else communicated FIS Marketing AG will bring a podium.
Corridor
The LOC must create an action sector for the athletes in the finish area of the Cross-Country
stadium in accordance with the existing possibilities. A fenced off corridor shall secure an
immediate and smooth carrying out of the winner‘s presentation/prize-giving ceremony and a live
TV transmission at the end of the event, as well as good working conditions for photographers.
Media Stage and Ceremony Backdrop
In this action sector a stage for the media (pictures of the winners) must be set up by the LOC.
The backdrop and the podium for the top 3 athletes will be designed, provided and installed by FIS
Marketing AG.
Placement
The placement of the award ceremony shall be determined by the FIS CC World Cup Media
Coordinator, the host broadcaster, FIS Marketing AG and the LOC.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.4 Award ceremony
Ceremony backdrop
Technical Instruction
Construction of fenced off corridor.
Construction of stage for media.
Advertising Possibility for Local Organizing Committee
Resort logo on installation. The logo will be produced by FIS Marketing AG,
whereas the production costs have to be borne by the LOC. The sticker shall
have a Viessmann orange background with white letters.
Dimensions: 850mm x 155mm
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.5 Backdrops
Unilateral Interview Backdrop / Leader Board
This interview backdrop is used for the international flash interviews. The
unilateral interviews have to be done in front of the backdrop. It is placed in
accordance with the FIS CC World Cup Media Coordinator, the host
broadcaster and FIS Marketing AG. The backdrop will be provided and
installed by FIS Marketing AG. For interval starts, the LOC must install a
small stage (2 X 2 meter), on which FIS Marketing AG can set up the
leader board behind the leader chair. The leader board will be provided by
FIS Marketing AG.
Unilateral interview
backdrop /
leader board
Advertising possibility for Local Organizing Committee
Resort logo on installation. The logo will be produced by FIS Marketing
AG, whereas the production costs have to be borne by the LOC. The
sticker shall have a Viessmann orange background with white letters.
Dimensions: 750mm x 136mm.
Technical Instruction
The LOC must install a small stage (2 X 2 meter), on which FIS Marketing
AG can set up the leader board.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.5 Backdrops
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
SPONSOR 4
Press conference backdrop
Advertising Possibility for Local Organizing Committee
Resort logo on installation. The logo will be produced by FIS Marketing
AG, whereas the production costs have to be borne by the LOC. The
sticker shall have a Viessmann orange background with white letters.
Dimensions: 850mm x 155mm
Press Conference Backdrop
At the winners press conference, the official press conference backdrop of the
FIS CC World Cup must be placed in an efficient way on the front-side of the
room. The backdrop will be provided by FIS Marketing AG. The official press
conference backdrop must be used from the day the implementation team
arrives until the end of the event. In front of the press conference table Event
Dressing shall be used for decoration.
Roll-ups
At the team receptions and team captain meetings official roll-ups will be set
up by FIS Marketing AG.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
3.6 Video wall
Advertising Spot on Big Screen
Each sponsor shall have the possibility to show a 30 (Audi 60) second advertisement spot on the
big screen at the FIS CC World Cup event. The advertisement spots of the sponsor shall be
shown several times before, in between and after the races. Please communicate specifics about
the necessary format to FIS Marketing AG, 30 days prior to the event.
3.7 Additional elements
The LOC may place, at its own expense, an advertising element (maximum 4 m X 2 m) to present
the resort near the Cross-Country stadium (in second row).
The position must be determined in agreement between the FIS Marketing AG, the FIS World Cup
Race Director and the LOC.
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4. Bib numbers
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4.1 General information
All bibs will be produced by FIS Marketing AG. FIS Marketing AG will incorporate all logos into the
bib and send it to the LOC for approval. If nothing else agreed, the LOC is covering the production
cost of the bib numbers (except Tour de Ski where the costs will be borne by the FIS sponsors).
The leader of the overall FIS CC World Cup will wear a yellow leader bib and the leader per
discipline will wear a red leader bib. Note, that the overall FIS CC World Cup leader has the
priority, which means, if the leader of a discipline is at the same time the overall FIS CC World
Cup leader, he/she will wear the yellow leader bib for the overall FIS CC World Cup.
Please send the sponsor logo for the upper part of the bib to FIS Marketing AG
([email protected]), the latest 30 days prior to the event.
Bib Distribution
All bibs will be sent to the LOC by FIS Marketing AG or directly by the producer. The shipping
costs are part of the production. The LOC is responsible that the bibs with the correct sponsor
logo are worn by the athletes during the corresponding race. Please be aware that there are
separate bibs for the sprint qualification and the finals. FIS Marketing AG will provide the LOC also
with the leg bibs. Every athlete has to wear a leg bib on each leg at Mass Start and Skiathlon
races, Sprint Finals as well as the anchor men/lady of the Team Sprint and Relay team.
The Velcro bib for the Flower Ceremony has to be handed out by the LOC only to Michael Lamplot
(FIS). It has to be absolutely guaranteed that the correct Velcro with the right sponsor logo is used
for the respective ceremony.
Advertising Possibility for Local Organizing Committees (if applicable)
Sponsor logo on bib number (above number; except Tour de Ski).
Branding of the resort below the number.
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4.2 Starting bib
Sponsor logo:
max. height:
11.2cm (men)
10.0 cm (ladies)
max width:
28cm (men)
26cm (ladies)
Resort max. height: 3cm
Starting bib Individual
Starting bib Relay
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4.3 Leader bib
Leader bib Overall
Leader bib Discipline
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Leader bib Relay
FIS Cross-Country World Cup Marketing Guide 2016/2017
4.3 Leader bib
U23 Leader Bib
The leader (ladies and men) of the U23 World Cup ranking will race at
every event she/he competes in the special leader bib shown above.
The bib is produced and delivered to the LOCs by FIS Marketing AG.
Leader bib U23 ranking
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4.3 Training, Warm-up and forerunner bib
Athlete Training bib
Warm-up bib
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Forerunner bib
FIS Cross-Country World Cup Marketing Guide 2016/2017
4.4 Service bib
FIS bib
Start/Finish bib
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Team bib
FIS Cross-Country World Cup Marketing Guide 2016/2017
4.4 Service bib
Course 1 bib
Course 2 bib
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Course 3 bib
FIS Cross-Country World Cup Marketing Guide 2016/2017
4.4 Service bib
FIS jury bib
FIS Marketing AG bib
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FIS service bib
FIS Cross-Country World Cup Marketing Guide 2016/2017
4.4 Service bib
Sponsor bib
Photo bib
ENG bib
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LOC service bib
FIS Cross-Country World Cup Marketing Guide 2016/2017
5. TV, Web and print material
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.1 Use of FIS Cross-Country World Cup logo
The use of the official FIS Cross-Country Composite World Cup logo is
subject to a set of guidelines as outlined below. This logo is part of the
corporate identity of the International Ski Federation (FIS). The FIS logo
that it contains, as well as the abbreviation FIS and FIS Ski World Cup are
registered trademarks of FIS.
a)
The organizing committees are not allowed to bring the official World Cup
logo in connection with another sponsor than the FIS World Cup
presenting sponsor, in any manner.
a)
Base logo
b)
Official FIS
Cross-Country World
Cup logo
b)
There are two different versions of the FIS Cross-Country World Cup logo.
The so-called base logo and the official FIS Cross-Country World Cup
logo. The base logo is for use in select cases only where special legal
requirements apply and each use must be approved by FIS Marketing AG.
The official FIS Cross-Country Composite World Cup logo is the logo that
must be included in all tools designed for promotional purposes (posters,
flyers, tickets, the internet etc.).
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.1 Use of FIS Cross-Country World Cup logo
There are two versions of the official FIS Cross-Country World Cup logo.
The primary logo to be used is the portrait (vertical) version. At times, for
space or other reasons, the landscape (horizontal) version of the logo is
required. Please consult with FIS Marketing AG in case of a question in
this regard.
a)
a)
b)
Portrait
Landscape
b)
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.1.1 General Guidelines for use of logo
Size
As a rule of thumb the official FIS Cross-Country World Cup logo must cover 5% of the overall
surface of any promotional tool it is placed on. In any case the size of the logo may not be smaller
than 30 mm (width for the portrait) version of the logo .
Logo Context, Frame, Position, Dimension
The integrity of the official logo must be secured through appropriate context. The official logo may
not be overshadowed by other word marks or logos. Similar but unrelated marks may not be used
in the same context to avoid establishing an inappropriate relationship.
In general use, the logos are without a frame and should be positioned horizontally. As a rule, the
logo is two-dimensional and stands on a white background.
Colors
As a principle, the logo should always be printed in color.
For one-color use, the black and white versions are available on request.
The colors are defined as follows
Typeface
FIS uses the typeface Frutiger in all printed matter. In corporate applications, the official FIS
typeface is Arial.
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5.1.2 Guidelines for logo with resort
The organizing committees may incorporate the resort name into the
official World Cup logo following set guidelines as defined on the left.
a)
a)
Portrait version
resort below
b)
Landscape version
resort below
b)
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.1.3 Guidelines for logo with resort and date
The organizing committees may incorporate the resort name and date of
the event into the official World Cup logo as defined on the left.
a)
a)
Portrait version
resort below
date below
b)
Landscape version
resort below
date below
b)
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.1.4 Official FIS World Cup Titles
English: FIS Cross-Country World Cup presented by Viessmann
German: FIS Skilanglauf Weltcup präsentiert von Viessmann
French: Coupe du Monde FIS de Ski de Fond présentée par Viessmann
Tour de Ski
English: Viessmann FIS Tour de Ski
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.1.4 Logo use for Tour de Ski
The FIS Tour de Ski is a special competition as part of the FIS CrossCountry World Cup. In the last years, the FIS Tour de Ski has established
itself as a highlight event in the international winter sports calendar.
Special rules apply to organizers of the FIS Tour de Ski as part of the FIS
Cross-Country World Cup regarding logo use. During the Tour de Ski, both
logos of the FIS Cross-Country World Cup and of the FIS Tour de Ski must
be included. Organizers of the FIS Tour de Ski should consult with FIS
Marketing regarding the proper use and balance of the two.
Pantone GOE 19-1-6 C
The official FIS Tour de Ski sponsor logo is defined as follows and must be
used in this format by the FIS Tour de Ski organizers. As a general rule it
should be printed in color on a white background.
Pantone Reflex Blue C
Pantone 130 C
with fade
FIS Tour de Ski
sponsor logo
Pantone Reflex Blue C
with fade
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.2 FIS Cross-Country World Cup
promotional material
FIS Marketing AG will provide the organizing committees with templates for the FIS Cross-Country
World Cup promotional material.
All event related promotional materials have to contain the official FIS World Cup logo, the logos
of all FIS sponsors (incl. data and timing sponsor) and the name of the FIS website www.fisski.com. Event related promotional materials include, but are not limited to, posters, programs,
start and result lists etc.
All logos and templates will be available from FIS Marketing AG.
Advertisement in Official Program
The FIS sponsors have the right to place a one page advertisement DIN A 4, 4-color (or B/W in
case of B/W program/result journal) in the official program/result journal for advertising purposes.
Please communicate the size of the advertisement page in the official program to FIS Marketing
AG a minimum of 20 days before printing the program.
Event Advertisement Material and Roll-Ups
If the organizing committee is producing any event advertisement material or an event roll-up, the
official FIS World Cup logo as well as the FIS Cross-Country World Cup sponsors have to be
included.
Approval
All event related print materials must be sent to FIS Marketing AG a
minimum of 10 days before production for approval.
Benjamin Seifert
Email: [email protected]
Tel: +41 44 224 69 64
No excuses are accepted! This approval is a critical point in the
contractual agreement and is expected to be followed in order to
receive the full amount of the licensee fee.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.2.1 Design guideline
Official Poster
To provide a consistent appearance for the FIS Cross-Country World Cup in the promotional
efforts world-wide, the organizing committees are required to use the official poster design which
is depicted on the next page. However, to cater for local needs, the design can be adjusted.
Official Poster for FIS Tour de Ski Organizers
Special design guidelines for poster apply to the organizers of the FIS Tour de Ski. The official
Tour de Ski sponsor logo must also be included on the poster, along with the URL
www.fis-ski.com
Please view examples on the next two pages.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.2.1 Design Guidelines
Official World Cup Poster
Explanation:
Zone 1:
Heading Zone
Zone 2:
Image Zone
Zone 3:
Info Zone
SPONSOR 4
Zone 4:
Sponsor Zone
51
Zone 1: The Heading Zone can be adjusted with the
resort name and date. The official logo is required.
Zone 2: The Image Zone is up to local choice within the
space constraints. The LOC is responsible for clearing the
copyright for the image of their choice. NordicFocus, the
FIS Official Partner for images in Nordic Skiing is happy
to be of service (www.nordicfocus.com). The organizing
committees should respect the exclusivity of the official
FIS sponsors in their choice of images.
Zone 3: The Info Zone can be adjusted with local details.
The logos of the LOC and the National Ski Federation can
be added on the left side in the white frame.
Zone 4: The Sponsor Zone must include the logos of the
official sponsors. The logos of the event sponsors (4) can
be added by the organizing committee. Sponsor logos
should not be higher than the Le Gruyère AOP or wider
than the Viessmann logo.
FIS Cross-Country World Cup Marketing Guide 2016/2017
5.2.1 Design Guidelines
Official Poster for FIS Tour de Ski Organizers
Tour logo in
Zone 1
Zone 1: The Heading Zone can be adjusted with the
resort name and date. The official logo is required.
Zone 2:
Image Zone
Zone 2: The Image Zone is up to local choice within the
space constraints. The LOC is responsible for clearing the
copyright for the image of their choice. NordicFocus, the
FIS Official Partner for images in Nordic Skiing is happy
to be of service (www.nordicfocus.com). The organizing
committees should respect the exclusivity of the official
FIS sponsors in their choice of images.
Zone 3:
Info Zone
Zone 3: The Info Zone can be adjusted with local details.
The logos of the LOC and the National Ski Federation can
be added on the left side above the FIS logo.
Zone 4:
Sponsor Zone
Zone 4: The Sponsor Zone must include the logos of the
official sponsors. The logos of the event sponsors (4) can
be added by the organizing committee. Sponsor logos
should not be higher than the Le Gruyère AOP or wider
than the Viessmann logo.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.2.1 Design Guidelines
Cover Pages for the Official Program
For reasons of consistency, FIS Marketing AG also provides the organizing
committees with templates for the design of the cover pages for the official
program. As in the case of the official poster they can be customized for
the resort & date, image and event sponsors. The Media and Team Guides
will be designed by FIS with the same look and feel as the Program.
Start and Result Lists
The top and bottom banners for the start and result lists will be delivered
directly to the Timing and Data Service provider by FIS Marketing AG.
Additional templates for further promotional materials can be made
available on request. Please contact FIS Marketing AG with your
specifications.
SPONSOR 4
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.2.1 Design guideline
Accreditation Card
The accreditation card is a personalized card which confers on its holder the right to take part in a
World Cup Event. It establishes the identity of the card holder and specifies the access rights and
other privileges of the card holder for a particular World Cup Event.
Since the season 2010/2011 a FIS season accreditation card has been developed and will be
issued to a select group of individuals. This card will be valid at all World Cup Events. All other
individuals will need to apply for a local accreditation.
To ensure branding consistency across the FIS season accreditation card and the local
accreditation card, each LOC will be provided with a template that is to be used to produce the
local accreditation card. The design is similar to the FIS season accreditation card but with slight
modifications to allow for the needs of the LOC.
Specifications of the Accreditation Card
The dimensions of the accreditation card should be approximately: 12.5 x 9 cm. The card can be
printed on cardboard/paper and laminated or produced directly as a plastic card.
The principal elements to be visible on the card are:
• The official 2016/17 FIS CC World Cup logo
• The official event logo
• The name of the event host and the date of the event
• A recent color photograph of the card holder
• Personal information about the card holder (Name, Function, Responsible
Organization)
• Numerical codes (1 -16) determining the zones to which the card holder is entitled to
access. If the LOC has additional access areas they can be added in this section
• Sponsor recognition through logos at bottom of the card (front and back)
• Disclaimer (if necessary)
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.2.1 Design Guidelines
Process for Design and Approval of Accreditation Cards
Each LOC has to use the template provided by FIS Marketing AG as the
basis for the design of the local accreditation card.
Where it is not possible to use the exact template provided by FIS
Marketing AG, the LOC can develop their own layout but must work within
the FIS Marketing AG guidelines. The photo on the card is optional.
Each LOC must present their accreditation card design to FIS Marketing
AG for approval before the card is produced.
Accreditation
Card
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.2.1 Design Guidelines
•
•
•
•
•
•
•
Parking cards
FIS will print Cards mainly for Team 1, Team 2 and FIS Service. The LOCs
are responsible for also printing the Cards for Media and TV. Each LOC
has the right to print their Resort Name on the designated white space
(Arial, color: black, size: 30 pt). There are 5 different groups (Team 1,
Team 2, FIS Service, TV, Media)
Team 1 (color: yellow)
Limitation: according to size of the team
Premium Parking - close to Team
Service Village
Free of charge
•
Team 2 (color: orange)
Limitation: remaining team-related cars
Parking hors course but close to
stadium
Free of charge
•
•
•
•
•
FIS Service (color: red)
FIS, STS; FIS Marketing AG
Limitation: max. 15 Stickers
Parking everywhere
Free of charge
•
•
•
TV compound (color: grey)
Limitation: according to site
inspection/space requirements
Parking free of charge
•
•
•
•
Media (color: green)
Limitation: Parking Media
Parking close to the Media Center
Free of charge
Please send your layouts to FIS Marketing AG a minimum of 10 days
before printing for approval.
Parking cards
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5.3 TV and Web
FIS Cross-Country Website (www.fis-ski.com/cross-country)
The FIS Cross-Country website gives each LOC the opportunity to promote their World Cup event
and region. Please see: http://www.fis-ski.com/cross-country/events-and-places/venues/
To update your event site on the FIS Cross-Country website please contact
Michal Lamplot at [email protected].
Local Organizer’s Website
All FIS Cross-Country World Cup Organizers are obliged to promote the FIS Cross-Country
website on their Local Organizer’s website. The promotion includes the integration of the following
banner onto the Local Organizer’s website:
FIS Cross-Country World Cup Event and Sponsor Banner
FIS Marketing AG will provide a FIS Cross-Country World Cup event and sponsor banner to all
LOCs which shall be placed visibly on the homepage of the LOCs website. The FIS Cross-Country
World Cup banner will contain a hyperlink that links directly to www.fis-ski.com/cross-country.
On page 64 please find a helpful checklist with the content that should be available on the LOCs
website.
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FIS Cross-Country World Cup Marketing Guide 2016/2017
5.3 TV and Web
Logo Presentation
All logos (official World Cup logo and sponsors logos) have to be on a
white background and must have the same size in relation to each other.
For the presentation only use the official labeling (see the template).







58
World Cup logo:
Viessmann logo:
Audi logo:
Helvetia logo:
Le Gruyère AOP:
Liqui Moly logo:
Polar logo:
www.fis-ski.com/cross-country/
www.viessmann.com
www.audi.com
www.helvetia.com
www.gruyere.com
www.liqui-moly.com
www.polar.fi
FIS Cross-Country World Cup Marketing Guide 2016/2017
6. Organizer Checklist
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FIS Cross-Country World Cup Marketing Guide 2016/2017
6.1 Marketing material for LOC and FIS Sponsors
Advertisement material
Size/ material
Time
Status
Vector based file with information of color
code
30 days before production
BIB numbers
Email sponsor logo to FIS Marketing
AG
Print material
Send all event related print material
to FIS Marketing AG for approval
10 days before printing
Communicate size for advertisement
page in official program to FIS
Marketing AG
20 days before printing of program
Stadium banners (start and finish)
Clear the entire stadium (area in TV
range) from any advertisement
Produce sponsor banners (contact
FIS Marketing AG to join production)
Done at arrival day of implementation team
Approx. 14 pieces: (5 x 1 meter)
Hard plates only, no soft banners are
accepted!
To be ready at arrival day of implementation team
Approx. 4 pieces (4 x 1 meter)
Approx. 3 pieces (4 x 1,5 meter)
To be ready at arrival day of implementation team
On course banners
Produce sponsor banners (contact
FIS Marketing AG to find out exact
amount!)
Advertisement spot
Ask LOC sponsor for 30 sec.
advertisement spot for big screen
Email specifics about format of the
spot to FIS Marketing AG
30 days before the FIS CC World Cup
Local Organizer website
Integrate World Cup banner onto
website
Ask Michal Lamplot ([email protected])
for banner
Contact: Benjamin Seifert / [email protected]/ +41 44 224 69 64
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FIS Cross-Country World Cup Marketing Guide 2016/2017
6.2 Requirements of FIS Marketing AG
Requirements
Time
Status
Event Tickets per day
50 event tickets for FIS Marketing AG
Ready to be picked up at arrival day of implementation team
VIP tickets per day (incl. Event tickets and top hospitality package)
25 VIP tickets
Ready to be picked up by company representatives or FIS
Marketing AG on site
10 VIP tickets for FIS data/timing partner
Ready to be picked up by company representatives or FIS
Marketing AG on site
Accreditations
For FIS CC World Cup sponsors
Amount and list with names will be communicated to the LOC
by FIS Marketing AG prior to the event
Hotel rooms
6 hotel rooms (single rooms with half board, lunch in
stadium) for FIS Marketing AG, in the FIS hotel
Arrival day until departure of implementation team
Support crew
4 fit people to help the implementation team of the FIS
Marketing AG
Arrival day until departure of implementation team
FIS Marketing AG implementation crew
4 parking spots next to the event venue (incl. 2 big vans)
Ready at arrival day of implementation team
Tickets & overall accreditations
Ready at arrival day of implementation team
Snowmobile for the exclusive use of FIS Marketing AG
Ready at arrival day of implementation team
Heated container/room close to finish area with electric
power / outlets inside, 2 tablets and 6 fold-up chairs
Ready at arrival day of implementation team
Contact: Benjamin Seifert / [email protected]/ +41 44 224 69 64
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FIS Cross-Country World Cup Marketing Guide 2016/2017
6.3 Technical Infrastructure and power supply
Infrastructure & Supply
Placement
Time
Status
Area next to start
Arrival day of implementation team
Contact FIS Marketing AG to find out
exact amount and placement!
Arrival day of implementation team
Sprint Start
7 heavy cement blocks (max. size
35 x 35 cm)
City Sprints
18 heavy cement blocks to tie the
3 arches on (min. weight 50kg)
Mixed zone
1.20 meter high fences, preferably
LISKI design (http://www.liski.it)
Arrival day of implementation team
Ceremony area
Fenced off corridor for athletes in
finish area
Arrival day of implementation team
Stage for media
Arrival day of implementation team
Leader board & leader chair
Construction of stage (2 x 2 m) for
leader board and leader chair
2 Plexiglas sign-in boards (one per
race) and 1 Leader chair (interval
starts only)
Arrival day of implementation team
Plexiglas size:
110x140x1 cm
Arrival day of implementation team
According to FISMAG banner plan
Completely mounted at arrival day of implementation
team
Cross-Country stadium
Firm banner fence with a height of
120 cm above the top of the snow
Construction of stage for sign-in
board (for interval start only)
Arrival day of implementation team
Contact: Benjamin Seifert / [email protected]/ +41 44 224 69 64
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FIS Cross-Country World Cup Marketing Guide 2016/2017
6.3 Technical Infrastructure and power supply
Infrastructure & Supply
Placement
Time
Status
Mobile banner fence for Cross-Country
Frames:4 x 1.0 m and 4 x 1.5 m
Posts: 150 X 7 X 7 cm
(length X width X height)
200 X 7 X 7 cm
(length X width X height)
Latch: 12 X 2.4 cm
(width X height)
According to FISMAG banner plan
Ready at arrival day of implementation team
Additional frames and posts, amount
according to FISMAG banner plan
Ready to be picked up at arrival day of
implementation team
According to FISMAG banner plan
Ready at arrival day of implementation team
Inflatable arches on course
3 electric sockets (220 V),
4 during Tour de Ski
8 wooden euro pallets to sustain
the arches
Contact: Benjamin Seifert / [email protected]/ +41 44 224 69 64
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FIS Cross-Country World Cup Marketing Guide 2016/2017
6.4 Ideas for the LOC website
Content
Comment
Status
General Information
Maps & Profiles
Competition & training courses, points of interest (wax cabins, press center, race
office, entrances, grandstands…)
Race Program
Competition program, side events
Contact Information
Race office, press center, waxing area
News Section
Behind The Scenes
Preparation, FAQ, information about the venue
Tickets
Prices, points of sale, link to online shop
Transport & Accommodation
Contact information, fares, schedules, pick-up and drop-off points, rental car offer,
etc.
Teams
Team Invitation
PDF Version (pages from Team Info book)
Team Captains Meeting
PDF Version
Competition Information
Program changes, official trainings
Important Deadlines
Link To Entry System
Media
Media Invitation
PDF Version
Download Section
Logos, Pictures
Opening Hours
Press and sub press center, accreditation, race office, etc.
Internet Connection Information
Up- and Downstream , Wi-Fi, LAN, rates, networks
Sponsors (mandatory!)
Official World Cup Logo
With hyperlink to FIS Website
FIS Sponsor Logos
With hyperlink to Sponsors` websites.
Social Media Hub
Facebook, Twitter, Instagram, Youtube
LOC’s social media plug-ins, FIS social media channels plugins
Contact: Benjamin Seifert / [email protected]/ +41 44 224 69 64
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