We’re really excited to show you the results of Spektrix’s first aggregate data study. Using these
findings, you’ll be able to benchmark the performance of your arts organisation against other UK arts
organisations across 8 key metrics. Not only do we hope to provide you with some interesting insights,
but we really want you to be able to do something with them afterwards. The point is to provide some
actionable insights that enable the sector to increase audience engagement and generate revenue.
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8
28
8
22
9
15
31
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Re-attendance
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Double your money
Try the Netflix approach
Make the most of your first-timers
Counter data capture
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Kill your walk ups
Who cares?
Right place, right time
Sales channels
Don’t penalise your customers for saving you money
Appraise your website too
Cross-sales
Make your sales team sell things
Nudge customers into spending more
Be multi-cultural
Permission to contact
Target everything
Sell the opt-in
Ask for opt in every time you can
Email open rate
Control, Test, Review, Change, Repeat
Shut up
Retention
Keep track of your customers
Transactions with donations
Make your customers smug
Make sure your website’s asking the right questions
Tell people what it’s for
Thanks for reading!