Use of information sources
during the purchase process in 2016
(everyone over 12 years)
Cars | Style & Fashion | Travelling | Health & Well-being |
Food & Cooking | Cosmetics & Cosmetic Brands |
Furniture & Decorating | Building & Renovating | Gardening |
Home entertainment electronics & Information technology |
Saving & investing
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
”Which of the following information sources you
use when looking for ideas and tips of different
products / when comparing quality and features of
a product/service / when making a purchase
decision?”
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Cars (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
20
20
19
%
Magazine websites
12
11
12
%
Blogs
2
3
4
%
Newspapers
19
16
16
%
Newspaper websites
7
7
7
%
Television
7
7
6
%
Radio
1
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Style and fashion (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
31
22
19
%
Magazine websites
10
9
9
%
Blogs
9
7
6
%
Newspapers
10
10
11
%
Newspaper websites
3
3
3
%
Television
10
8
6
%
Radio
1
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Travelling (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
28
21
19
%
Magazine websites
13
12
11
%
Blogs
9
7
7
%
Newspapers
17
14
14
%
Newspaper websites
7
6
6
%
Television
14
10
7
%
Radio
2
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Food and cooking (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
39
28
24
%
Magazine websites
23
14
12
%
Blogs
15
9
8
%
Newspapers
19
15
17
%
Newspaper websites
11
7
6
%
Television
20
13
9
%
Radio
1
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Health and well-being (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
29
22
20
%
Magazine websites
10
9
8
%
Blogs
6
6
5
%
Newspapers
14
11
12
%
Newspaper websites
5
4
4
%
Television
11
7
6
%
Radio
2
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Cosmetics and cosmetic brands (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
21
18
16
%
Magazine websites
7
8
8
%
Blogs
7
7
7
%
Newspapers
6
8
9
%
Newspaper websites
2
3
3
%
Television
8
6
5
%
Radio
1
0
0
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Furniture and decorating (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
33
23
20
%
Magazine websites
10
10
9
%
Blogs
7
5
5
%
Newspapers
14
12
13
%
Newspaper websites
4
4
4
%
Television
11
7
6
%
Radio
0
0
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Building and renovating (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
30
22
19
%
Magazine websites
11
9
9
%
Blogs
5
4
4
%
Newspapers
12
12
14
%
Newspaper websites
4
4
4
%
Television
12
8
6
%
Radio
1
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Gardening (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
34
23
20
%
Magazine websites
10
8
8
%
Blogs
5
4
4
%
Newspapers
12
10
12
%
Newspaper websites
3
3
4
%
Television
12
9
6
%
Radio
1
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Home entertainment and IT (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
24
21
19
%
Magazine websites
14
14
14
%
Blogs
5
6
6
%
Newspapers
16
13
15
%
Newspaper websites
6
7
6
%
Television
11
8
6
%
Radio
1
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
Purchase process / Saving and investing money (all)
Which of the following information sources you use when looking for ideas and tips of different products /
when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing /
evaluating
Purchase decision
Print magazines
19
16
15
%
Magazine websites
8
7
7
%
Blogs
3
3
3
%
Newspapers
14
13
12
%
Newspaper websites
5
5
5
%
Television
5
5
4
%
Radio
1
1
1
%
Source: NRS MG + total 2016
n=9 557 , est. 4 462 000
All the results of National Readership
Survey (NRS) for individual magazine titles
can be found in Finnish Magazine Rate
Cards service
www.ratecards.fi