Getting Georgia Covered
Danté McKay
Georgia State Director
© 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
5-13-2015
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Agenda
I. Introduction
II. Digital Tools
III. Health Insurance Literacy (HIL)
© 2015 Enroll America and Get Covered America
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5-13-2015
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INTRODUCTION TO
ENROLL AMERICA
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5-13-2015
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Introduction to Enroll America
Enroll America is an independent,
nonpartisan, nonprofit 501(c)(3)
organization that provides
coalition-building and technical
assistance support to 4,600
partners in all 50 states and the
District of Columbia in service of
our mission to “maximize the
number of Americans who enroll in
and retain health coverage.”
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5-13-2015
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II. DIGITAL TOOLS
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5-13-2015
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Get Covered Data
• Database that tracks individual consumers
• Built for outreach staff and volunteers
• User friendly
• Packaged with outreach tools to help
streamline your program
• Pre-loaded with records of over 200 million
consumers, nationwide
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5-13-2015
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Get Covered Data
Name
Address
Phone
Number
Age
DOB
Gender
Uninsured
Propensity
Race
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Calculator
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Get Covered Connector
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Get Covered Connector
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5-13-2015
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Get Covered Connector
States Appointments
Offered (OE2)
NC
39,398
Scheduled
Appointments
15,191
Completion
Rate
70.77%
FL
122,203
14,928
66.36%
SC
108,685
9,335
94%
TN
6,793
1,412
60.59%
GA
19,367
911
70.02%
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5-13-2015
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HEALTH INSURANCE
LITERACY (HIL)
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5-13-2015
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What is HIL?
HIL measures whether individuals can:
• Evaluate information about health plans
• Select the best plan for their needs and
budget
• Use the plan once enrolled
Source: Consumers Union, Measuring Health Insurance Literacy: A Call to Action, February 2012.
Available on-line at: http://consumersunion.org/pub/Health_Insurance_Literacy_Roundtable_rpt.pdf
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5-13-2015
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Knowledge Gaps
14%
Only 14 percent of all
respondents accurately
understood these four
concepts: deductible,
copay, coinsurance and outof-pocket
maximum.
Sources: Adapted from Enroll America & Consumers Union
Presentation; Loewenstein, “Consumers’ misunderstanding of
health insurance,” Journal of Health Economics, September
2013; Kaiser Family Foundation, Survey of Health Insurance
Marketplace Assister Programs, July 2014
Nearly half of assister programs
had seen people who did not
understand how to use
insurance.
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5-13-2015
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Themes explored:
About the survey:
• Web-based survey of 1.2
million consumers on the
Get Covered America
email list
• 1,617 respondents (more
likely to be over 55,
female, and White)
• Not nationally
representative
• February 28-March 4,
2015
1.
Consumers’ interest in receiving
information about health insurance
terms and concepts
2.
The best times to expose consumers to
information about health insurance in
order to positively affect their behavior
3.
What messengers consumers want to
hear from about health insurance and
how to use coverage
4.
How consumers are interested in
receiving new information
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5-13-2015
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The Uninsured and Marketplace
Enrollees Want More Information!
Source: Enroll America, A Guiding Framework on Health Insurance
Literacy for the Outreach and Enrollment Community, May 2015
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5-13-2015
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Who the Uninsured Want to Hear From
About Health Insurance Basics
43%
43%
40%
21%
17%
16%
11%
In-person
assister
Health
Non-profit City or local Insurance
insurance organization government agent or
company
broker
Doctor
Friend or
family
member
Source: Enroll America, A Guiding Framework
on Health Insurance Literacy for the Outreach
and Enrollment Community, May 2015
© 2015 Enroll America and Get Covered America
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5-13-2015
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Who Marketplace Enrollees Want to
Hear From About Using Coverage
54%
42%
33%
31%
19%
Health
insurance
company
In-person Non-profit
assister organization
Doctor
18%
15%
Insurance City or local Friend or
agent or government
family
broker
member
Source: Enroll America, A Guiding Framework on Health
Insurance Literacy for the Outreach and Enrollment
Community, May 2015
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5-13-2015
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Share, Learn & Evaluate
Visit Enroll America’s HIL Resource Hub
http://www.enrollamerica.org/hil/
• Find consumer-friendly tools by
topic and type
• Rate posted materials
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5-13-2015
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CLOSE
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5-13-2015
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2015 State of Enrollment
Conference
Join Enroll America at
the State of Enrollment
Conference in
Washington, D.C.,
June 10-12:
http://stateofenrollment
.org/
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5-13-2015
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Contact
Danté McKay, JD, MPA
State Director, Georgia
Enroll America
(404) 443-8578
[email protected]
www.getcoveredamerica.org
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EnrollAmerica.org | GetCoveredAmerica.org
5-13-2015
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