Campus Reps Handbook
Background and Vision................................................................................................................... 1
Essential Staff ................................................................................................................................. 1
Expansion and Growth .................................................................................................................... 2
Building the Campus Rep Role....................................................................................................... 2
Budget....................................................................................................................................................... 2
Incentive Structure.................................................................................................................................... 2
Dates ......................................................................................................................................................... 2
Clear expectations for what they are working to achieve and when? ..... Error! Bookmark not defined.
Build out lead lists in MailChimp ............................................................................................................. 3
Campuses Targeted................................................................................................................................... 3
Collateral .................................................................................................................................................. 3
Website interface for Enrollment.............................................................................................................. 3
Managing Campus Reps ................................................................................................................. 4
Web forms ................................................................................................................................................ 4
Calendar .................................................................................................................................................... 4
PDF Path ................................................................................................................................................... 4
Submit for points/cash .............................................................................................................................. 4
Webinars ................................................................................................................................................... 4
Background and Vision
ThinkImpact’s Institute alumni (called Innovators) are the best equipped to be ambassadors of
the program, identifying qualified leads for our travel offerings throughout the academic year,
and promoting ThinkImpact generally on campus.
The key to success with this effort is identifying the incentives that will motivate alumni to take
actions on campus that effectively promote the Institute, generating qualified leads. ThinkImpact
will have to supplement alumni with support collateral, web forms and other tools to make the
role of Campus Rep both seamless and fun.
Ultimately, the vision is for Unleesh to completely power the work that these alumni
ambassadors do on campus. They will complete actions and in so doing will earn points for their
efforts, which are good for cash. Whether or not the technology is ready for them as soon as this
Fall, ThinkImpact will need a staff member who manages
Essential Staff
Marketing Coordinator: Responsible for Management of all travel marketing and lead generation
(500 leads in Fall 2013), Management of Abroad 101 account and ads (lead gen), Management
of ThinkImpact alumni student reps (lead gen), Blog/Content Management during programming,
Social media management to compliment marketing campaigns, Develop and implement email-
marketing campaigns, Manage lists and segments in MailChimp, Post ThinkImpact Institute job
opportunities to relevant sites and lists,
Strategic Engagement Manager: Manages the Marketing Coordinator. Responsible for following
up with all leads, yielding a better than 20% lead-to-scholar conversion.
CEO: Sets the budget.
Video Creator?
Expansion and Growth
ThinkImpact must reach out directly to every alum of our Institute across the United States and
support each of them to pursue creating a massive campaign to recruit participants on our
Institute during the Winter, Spring and Summer.
ThinkImpact will produce a Path, based on the Path Statement: Generate 100 qualified leads for
the Institute by learning to engage the target audience.
Generating leads will result from completing individual actions along the path. The campus reps
working through the path will be supported by ThinkImpact’s collateral, web tools and guides.
Alumni referral guide
Building the Campus Rep Role
Budget
ThinkImpact is willing to allocate $10,000 toward campus recruitment efforts.
Incentive Structure
There is a two-tier structure for campus reps to earn compensation. They are all paid as
independent contractors on a monthly basis.
They will be paid for:
1. Hours worked
2. Points Earned through Path (Unleesh)
Dates
Specific timeframe for completing Paths per recruitment cycle:
Winter Leads: August 15-November 15
Spring Leads: January 5-February 28
Summer Leads: March 1-May 15
Campuses Targeted
Excel document, called “Campus Reps College Reach.xls” clearly defines the schools we are
reaching and who the representatives are for the given campus. We can support up to 5 Reps per
campus.
Collateral
With each action, Campus Reps are encouraged to share collateral, their personal stories and
utilize simple tools to bring people into the ThinkImpact community. Here are some tools we
will need to build for Alumni to use:
1. Easy form on iPad or iPhone, etc. that alumni can use to sign people up for more
information. (what form site will we use? Wufoo looks pretty darn good)
2. Post cards that they can pass along to their friends on campus with interest form easily
accessed.
3. Posters to show the impact and value of the experience
4. Easy tools to book appointments with content to provide about the programs to friends
they are meeting with.
Build out lead lists in MailChimp
All interested students should fill out the form at http://bit.ly/ti-interest
This list includes the following critical fields (those with * are required)
1. Email*
2. First Name*
3. Last Name*
4. University*
5. Phone
6. Subject (type of program of interest)
7. Campus Rep (lead source)
8. Birthday (mm/yy)
Website Interface for Enrollment
Need to create the following changes for the Institute Site:
1. Clearer link to blog
2. Add LatAm country to list with info
3. Change homepage text to reflect year round programs and that we go beyond Africa
4. Possible change to main background photo
5. Change “Apply” to “Enroll” and offer Apply button on the image below the menu
specifically for University Partner schools.
6. Create popup interest form that shows after 5 seconds to gather visitor information.
7. Ideally some "apply function" will still be used for our university partners. I would love
to have a tab that says "universities" or "partners" or something that directs them to that
apply option where they can scroll through the schools we work with.
a. But something that may be even more visually interesting would be to have
almost a media page wall of all the universities we work with. They can click the
icon and go to that particular apply or enroll page. Something people are really
impressed with is our partners and your currently cannot access those partners
easily, other then their logos at the bottom of the page.
Managing Campus Reps
Web forms
MailChimp signup forms.
Calendar
8/16
8/19
8/23
8/30
9/12
10/3
Campus reps, signup & save the date
“Share your story and make money doing it”
Campus reps program overview
“How to start NOW”
Travel Collateral Language
Travel Design Complete (Program Calendar 8.5x11 and 11x17, Postcard, Poster 11x17,
Stickers, Sunglasses, Pens, Coupons (info session and coffee)
Confirm participation at Huddle for Reps
Huddle Begins
PDF Path
-
Saul to create Actions for Path
Ideas include:
1. Host an info session (pizza, $50 coupon, sunglasses)
2. Coffee Talk: one-on-one (free coffee, $50 coupon)
3. Emails to profs and friends
4. Student Activities Fair to collect emails
5. Study abroad fairs
6. Getting posted in a school wide newsletter
7. Passing out flyers
8. Making a massive poster on campus with the link to ThinkImpact
9. Showing 60 second video to 20 people and writing down their reaction.
10. Telling their story before a class
11. Telling their story before a club
12. Speaking to Career Services to get it listed with flyers all around
13. Speaking to Study Abroad office to get it listed all around
14. Getting their story in the campus paper/website
15. Post opportunity across social media
Submit system for points/cash
Webinars
Alumni get points for attending webinars