Press releases
The press release
Headline
Intro
Body
Quotes
Contact details
Notes for editors
The headline
Clear and to the point
Short and snappy
Attention-grabbing
Write it last
St John’s Methodist/URC Church
in Stone moves to new home at
Walton Community Centre
Stone church
moves to new home
The intro
One sentence
Short summary of the story
WHO | WHAT | WHEN | WHERE
St John’s Church in Stone is
moving to a brand new home
next month after five years at a
school in the town.
The body
Key details and facts
Be concise
Most important stuff first
[350-400 words]
New home at Walton Community Centre
Services will be held on XXXXXX
Move from Granville Terrace in 2012 to Walton
Community Centre
Church is part of the community (CAMEO) and
thriving. Has congregation size grown?
Quotes
Only use one or two
Chance for opinion and colour
NAME and TITLE said: “We’re very much looking
forward to moving to Walton Community Centre.
We’ve had five happy years at the middle school and
are so grateful for their friendship and support. We’ll
certainly be maintaining our links with them.
“We’re a friendly and welcoming congregation and we
would love to welcome local people to St John’s at our
Sunday services.”
Contact information for
members of the public
Notes for editors
Contact details for journalists
Short summary of your organisation.
Links to website and social media
The power of a good photo
Send your own if you can
Invite photographers to events or set up photo
opportunities
Include contact info in your press release
The press release
Headline
Intro
Body
Quotes
Contact details
Notes for editors
HEADLINE
Ballot boxes
at the ready
for lager election
INTRO
Staffordshire’s Lymestone
Brewery is inviting people to
cast their votes and help them
choose their first ever lager at a
blind tasting event in December.
CONCISE
Less than 400 words
Event description
Human interest
Quotes
Contact details
QUOTES
Sarah – who will be producing her own range of ales and
lagers in 2017 at the brewery under the Stray Cat name –
wanted to bring something different to Lymestone. She
said: “We’ve all been working really hard on the lager and I
can’t wait to see what people think of the six varieties –
and which one comes out on top.”
Head brewer Ian ‘Brad’ Bradford added: “It’s great having
Sarah on board and a Lymestone lager was top of her list
for what she wanted to get stuck into first. We’ve all been
sampling the six varieties she’s produced and to be honest
we’re not sure which one’s best. So it’s time for an
election.”
PHOTOS
Sending your press release
Email
PRESS RELEASE: Headline
Press release in the
body of the email
Use logo if possible
Who are you going
to send it to?
Local media: The Sentinel | Staffordshire Newsletter | Express
& Star | Radio Stoke | A Little Bit of Stone | Stone Gazette |
The Stone Local | Stone Radio | Stone Life
Specialist titles and websites
After sending it out
Follow up if necessary
Speak to journalists
Monitor coverage – keep cuttings and save any online
coverage
Maximise coverage
Be proactive and
look for opportunities
Plan and look ahead
Look at regular features in local media
– how could you be involved?
‘Newsjack’ – be alert to stories in the media and how you could
use them to your advantage
National awareness events