NTT DATA welcomed Dell Services
into the family in 2016. Together,
we offer one of the industry’s most
comprehensive services portfolios
designed to modernize business and
technology to deliver the outcomes
that matter most to our clients.
Predict Customer Behavior and Deliver Optimal
Business Outcomes
NTT DATA Single Score
Gain insight into a new generation of customers with end-to-end tools
and services
Today’s customers are socially connected and mobile. Driven by the always-on nature
of smartphones and tablets, they want to interact with peers and companies — when
and as they need it — and expect an almost-immediate response. But most business
systems don’t currently offer the level of insight needed to gain a complete, accurate
view of their customers.
NTT DATA Single Score can help. Our solution generates insights using real-time
digital sources of personal information not found in your organization’s current systems
and combines this data with traditional business information and metrics to deliver
predictable business outcomes. These new real-time sources can be categorized as:
• Engagement: Digital data primarily generated from an engagement — such as
purchases, research, inspiration, employment and education
• Psychographic: Data primarily generated from social media interaction, including
personal expression, likes, needs, wants, affinity and clout
• Physiological: Data generated from smart clothing and accessories, otherwise
known as wearables, such as smart glasses, watches and fitness trackers
• Consumption: Data generated by tapping into the network of devices that
customers own like mobile devices, automobiles and home entertainment systems,
otherwise known as the Internet of Things (IoT)
Key benefits:
• Create qualified leads and
tap into new markets with
increased access to life events,
customer interests and a
proven digital engagement
methodology
• Increase customer loyalty by
responding to potential issues
before they become problems
• Reduce costs with the ability
to easily understand customer
needs and quickly respond to
feedback
NTT DATA Single Score
Get a comprehensive, real-time view
of your customers with Single Score
Single Score uses natural language
processing techniques to synthesize
customer information and create in-depth
360-degree profiles of customers that
include:
• Prediction indictors that determine a
customer’s likelihood to engage with
your business
• Lifestyle attributes that provide
insight into customers’ interests and
passions
• Brand sentiment that identifies
customers’ feelings about your brand
• An affinity network that influences
buyer decisions
Single Score is complemented by a host
of solutions, offering implementation
services, solution hosting and
infrastructure support, and can also be
customized to your specific needs. We
help you develop a business case and
design a customer engagement strategy
as unique as your business model.
Consumer information
Business system data
Data you own
Behavioral: information collected
from past engagement
transactions
Third-party information
Data you don’t
Mobile and IoT engagement
Psychographic (social)
Direct: information collected
from real-time, direct
engagement with the customer
Physiological (wearable)
Life events, diary and mindflow
Derived: information derived from
findings of real-time, direct
engagement with the customer
Affinity relationships and networks
Figure 1: Customer information used to derive actionable insights
About NTT DATA Digital Business
Services
Digital Business Services enables digital
transformation for clients by taking a
business-first approach. We use a robust
consulting methodology to create digital
strategy roadmaps for organizations,
enabling new revenue models,
exceptional customer engagement and
superior operational excellence. Our
services utilize digital technologies, such
as analytics, mobile, social media, cloud
and IoT, to deliver end-to-end client
solutions.
Visit nttdataservices.com to learn more.
NTT DATA partners with clients to navigate the modern complexities of business and technology, delivering the insights,
solutions and outcomes that matter most. We’re a top 10 global IT services and consulting provider that wraps deep
industry expertise around a comprehensive portfolio of infrastructure, applications and business process services.
© 2016 NTT DATA, Inc. All rights reserved. December 2016 | NTTD1149-single-score-fact-sheet.indd | Rev. 1.0