Green Business
UCSC
November 30th 2007
What is “Green” Business?
• A business that minimizes the
environmental impact of its activities?
• A business that offer environmentally
friendly products/services?
• A business that supports “green” causes?
Reasons for going “Green”
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Government Regulations
Consumer preferences/pressure
Strategic advantage
Risk management
Ethical considerations
How do businesses go “green”
• Social and Environmental Auditing
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Triple Bottom Line
Global Reporting Inititative (www.globalreporting.org)
ISO 14000
SA 8000
CERES (www.ceres.org)
Today most major companies audit and report on at
least parts of the E & S performance
Ranking “green” businesses
• Dow Jones Sustainability Index
• FTSE4Good
Green business in practice
• Reducing environmental impact
– Minimizing waste
– Minimize resource input
– Minimize use of hazardous materials
Green business in practice
• Adding value
– Product differentiation
– Improve the environment
– Adding value to people
– Adding value to society
Green business in practice
• Green as innovation
– Innovation in process
– Innovation in products/services
– Innovation in value chain organization
– Innovation in input materials
– Innovation in recycling and reuse
Green business development
• Nakskov,
Lolland,
Denmark
Reinventing the economy
Recycling, heat, water treatment
Attracting Green Business
Attracting green business
Lolland CTF
Green Energy = Green Business
Green energy
Green energy
New businesses
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Green cement
Bio-ethanol
Bio-diesel
Zero-energy modular housing
Water treatment