CallToActionGuidelin..

Call to action for standard I&R:
“Text your zip code to 898211”
The call to action can be placed on any marketing materials as frequently as needed.
For websites, CTIA.org requires the following statement:
Standard msg&data rates may apply. Text STOP to opt-out. For end user privacy and
terms and conditions of texting with 898211, go to:
http://www.preventionpaystext.com/policies/
This should appear one time (per website) typically on the home page or the
primary landing page for your website visitors. The single occurrence satisfies all
other instances. You can create a hyperlink for
http://www.preventionpaystext.com/policies/
Such as: For end user privacy and terms & conditions click here “Privacy Policy”
“Terms and Conditions”
If you have any questions about posting the call to action or strategies used by other
agencies, please send you questions to [email protected]
Example of effective posting of call to action:
http://211info.org/about-211info
Call to action for community programs/educational texts:
The same rules apply.
Instead of “text your zip code” it will be “text (keyword for the program) to 898211
Tip! Add the click to text html code as an option: sms:898211
So, when people go to your website, they can click on the link and then open in
their native text application. Then they just need to type their zip
code/keyword and send!
Now you can text us!
Text your zip code to 898211
And get live help finding food, clothing, shelter, a job,
healthcare, mental health services and so much more!
IMAGE OF MOBILE
PHONE with “TEXT US”
In the address we see
“898211”
In the message we see:
your zip code
Did you know you text us? Same great service, now just a
text away!
How? Simple!
Text your zip code to 898211
Help finding food, clothing, shelter, utility assistance, work,
healthcare, mental health services and so much more!
IMAGE OF MOBILE
PHONE with “TEXT
US”
In the address we see
“898211”
In the message we
see:
your zip code
Are you on hold? Send us a text!
Text your zip code to 898211
Help finding food, clothing, shelter, utility assistance, work,
healthcare, mental health services and so much more!
It’s now easier than ever to contact 2-1-1!
Are you on hold? Text us instead!
Text your zip code to 898211
Help finding food, clothing, shelter, utility assistance, work,
healthcare, mental health services and so much more!
It’s now easier than ever to contact 2-1-1!