BECOME AN
FPA PROFESSIONAL PRACTICE
YOU’VE TAKEN YOUR BUSINESS
TO ANOTHER LEVEL.
LET PEOPLE
KNOW.
THROUGH our members we
STAND with
AUSTRALIANS
for a BETTER financial
FUTURE.
PURPOSE
To continue to lift standards of professional advice.
CORE VALUES
Integrity. Unity. Making a difference.
PUBLIC BENEFIT
Financial peace of mind.
PERSONALITY
Purposeful. Trustworthy. Energetic.
Giving. Engaging. Encouraging.
BECOME AN FPA PROFESSIONAL PRACTICE | 1
NOT ALL FINANCIAL PLANNERS ARE THE SAME.
NOT EVERYONE SUBSCRIBES TO
THE HIGHEST
ETHICAL & PROFESSIONAL
STANDARDS,
SO IT’S NO WONDER THAT CONSUMERS ARE CONFUSED,
NOT KNOWING WHO TO TRUST.
Becoming an FPA Professional Practice will set your business apart as
a high calibre practice committed to financial planning excellence.
To consumers, this will provide reassurance that your practice is at the
leading edge of the profession, putting their interests first every time.
Your practice has achieved greatness, it’s time to let people know.
2 | BECOME AN FPA PROFESSIONAL PRACTICE
LEADING THE FINANCIAL
PLANNING PROFESSION
AS THE LEADING BODY FOR PROFESSIONAL FINANCIAL PLANNERS
IN AUSTRALIA, THE FPA REPRESENTS THE CHANGING FACE OF
FINANCIAL PLANNING.
We have five key roles to play:
1. R
epresent interests of the public: Our members represent best practice financial
planning that puts the interest of the client first. We actively champion the need for a
clear separation between product sales and advice, because Australians deserve trusted
and transparent financial advice.
2. R
epresent interests of members: With unrivalled influence on Government policy
and regulation in financial planning, we are the collective voice of our members. We
maintain strong relationships with all key stakeholders and fight for fair outcomes that
advance our profession.
3. F
oster high professional standards: We create a professional culture of accountability and
self-regulation, setting and enforcing professional and ethical standards that result in the
highest quality financial advice.
4. F
acilitate world class education: We are the only Australian body licensed to administer
and deliver the CERTIFIED FINANCIAL PLANNER® designation, the international
gold standard and highest certification available to financial planners worldwide.
5. P
rovide professional development: We support our members with a high calibre program
of continued professional development designed to enhance their knowledge and skills,
and support them in financial planning excellence.
BECOME AN FPA PROFESSIONAL PRACTICE | 3
PARTNERING WITH LEADING
ORGANISATIONS
TO RECOGNISE THE PIVOTAL ROLE PLAYED BY QUALITY ADVICE
BUSINESSES IN TRANSFORMING FINANCIAL PLANNING INTO A
RESPECTED PROFESSION, THE FPA CREATED TWO IMPORTANT PROGRAMS.
FPA PROFESSIONAL PRACTICE
An FPA Professional Practice is a financial planning practice that demonstrates the highest
professional and ethical standards through adherence to the FPA Code of Professional
Practice. The practice stands apart as a role model for financial planning in the community
through the use of the FPA Professional Practice branding.
FPA PROFESSIONAL PARTNER
An FPA Professional Partner is an Australian Financial Services Licensee that is recognised
as a promoter of professionalism and a leader in the financial planning community. FPA
Professional Partners are committed to furthering the interests of the profession and
consumers, and helping the FPA to shape the future of financial planning.
4 | BECOME AN FPA PROFESSIONAL PRACTICE
BECOME AN
FPA PROFESSIONAL PRACTICE
BECOMING AN FPA PROFESSIONAL PRACTICE WILL DISTINGUISH
YOUR BUSINESS AS A FINANCIAL PLANNING PRACTICE OF THE
HIGHEST CALIBRE.
Your practice will gain access to new client opportunities
As an FPA Professional Practice, you will be invited to take part in national referral
programs designed to connect Australians with CFP® professionals within your business.
You’ll get higher client and community recognition
The use of the FPA Professional Practice branding in your offices and on your business
stationery will clearly identify you as a high quality financial planning practice. Your
commitment to maintain the highest professional and ethical standards will set your
business apart as a role model in the community.
To your peers, you’ll represent higher professional standards
The quality of your business will be instantly recognisable because at least 75% of your
practitioners are FPA members and at least 50% have achieved CFP® professional status
(or will meet that criteria within three years).
Your practice will become an ‘employer of choice’
Both future and current employees will be attracted by your standing as an FPA
Professional Practice.
The interests of your practice will be supported by the FPA
Through representation and advocacy, together with national consumer advertising,
the FPA is continually promoting the higher standards of FPA members.
BECOME AN FPA PROFESSIONAL PRACTICE | 5
FPA PROFESSIONAL PRACTICE
BENEFITS
YOUR BUSINESS WILL BE IN THE DISTINGUISHED COMPANY OF
OTHER PRACTICES THAT MEET THE SAME HIGH STANDARDS OF
PROFESSIONALISM.
Your practice will receive
an exclusive benefits
package that includes:
• C
ontractual rights for your business to use the FPA
Professional Practice logo.
• A
ccess to national referral programs that will open the
door to new client opportunities.
• A
ccess to complimentary Business HealthCheck
assessment.
• A
ccess to invitation-only events for FPA Professional
Practices.
• Priority contribution to Financial Planning magazine.
• P
referential rates for FPA membership, education
and events:
ff 20% saving on enrolment into the
CFP® Certification Program
ff 10% saving on enrolment into the
LRS® Life Risk Specialist designation program
ff 10% saving on high quality online CPD
programs, for a booking of 10 or more.
6 | BECOME AN FPA PROFESSIONAL PRACTICE
TAILORED PROFESSIONAL INDEMNITY
INSURANCE FOR YOUR PRACTICE
FPA PROFESSIONAL PRACTICES ARE INVITED TO TAKE ADVANTAGE OF
A BROKERAGE SERVICE NEGOTIATED BY THE FPA WITH INSURANCE
BROKING FIRM, JARDINE LLOYD THOMPSON (JLT).
The service offers professional indemnity insurance tailored to the needs of financial
planning businesses.
YOUR PRACTICE WILL BENEFIT FROM:
• A
dvice on policy requirements relating to ASIC RG146 compliance, and assistance with
meeting those requirements.
• Tailored quotation terms on your behalf.
• The best possible outcomes and premiums for your business.
• A
ccess to underwriters who understand what it means to be an FPA Professional
Practice.
• Access to a team that specialises in the needs of financial planning businesses.
• O
ther classes of insurance that your business may require (ie. Directors’ & Officers’
Liability, Office Pack, Investment Managers Insurance, Travel, Crime).
To find out more, contact JLT on 1300 655 931, by email at [email protected] or online at
www.jlta.com.au/proex_planners.aspx.
BECOME AN FPA PROFESSIONAL PRACTICE | 7
BRINGING YOUR FPA PROFESSIONAL
PRACTICE TO LIFE
THERE ARE MANY WAYS IN WHICH YOU CAN INCORPORATE THE
PROFESSIONAL PRACTICE LOGO WITHIN YOUR BUSINESS STATIONERY
TO CLEARLY SET YOUR PRACTICE APART FROM OTHER FINANCIAL
PLANNING BUSINESSES IN YOUR COMMUNITY.
IN YOUR BUSINESS STATIONERY AND OFFICE SIGNAGE
Aron Wainwright CFP®
FPA Professional Practice
Level 1 42 Planner Street,
Plannerville NSW2000
T. (02) 9999 6626
F. (02) 9999 6628
M. 0400 123 645
Dear Sir/Madam,
Where a CFP practitioner belongs to an FPA Professional Practice, both the
CFP logo mark and FPA Professional Practice logo may be used on the same
communication piece.
Where the CFP logo mark and Professional Practice logo is used in the same
document, a CFP practitioner must ensure that the Professional Practice logo
takes priority of appearance on the document.
Yours Sincerely
Anton Wainwright CFP®
PROFESSIONAL PRACTICE
.........................................................................................................
FINANCIAL PLANNING ASSOCIATION of AUSTRALIA
John Smith
CFP ® , B Com (Fin Plan)
123 High Street,
Plannerville NSW2000
Direct 02 999 1234
Mobile 0404 123 456
[email protected]
ABC Financial Planning
Authorised representative of North Star Financial Planning
PROFESSIONAL PRACTICE
.........................................................................................................
FINANCIAL PLANNING ASSOCIATION of AUSTRALIA
North Star Financial Planning is an FPA Professional Practice
North Star Financial Planning 123 High Street, Plannerville NSW2000 Australia
8 | BECOME AN FPA PROFESSIONAL PRACTICE
BRINGING YOUR FPA PROFESSIONAL
PRACTICE TO LIFE ONLINE
ON YOUR COMPANY WEBSITE
PROFESSIONAL
PRACTICE
.........................................................................................................
FINANCIAL PLANNING ASSOCIATION of AUSTRALIA
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BECOME AN FPA PROFESSIONAL PRACTICE | 9
WHAT SOME OF OUR FPA PROFESSIONAL PRACTICES HAVE SAID:
“The FPA Professional
Practice designation is a
way of illustrating to clients
the professional standards
within our firm in a way that
is marketable and easy for the
consumer to understand.”
Craig Green CFP®, Green Associates
“We greatly value the professional
recognition and accreditation awarded to us
by the FPA. We see it as being the result of
many years of doing the most professional job
we can to assist, advise and guide our clients
toward achieving their particular lifestyle and
financial goals.”
Rob Pyne CFP® FFPA, HPH Solutions
“ Delivering consistent value
and quality advice is a
team game in a financial
planning practice. Our FPA
Professional Practice status
tells our clients and colleagues
that the financial planners at
Eureka are technically skilled,
put the client first, and that we
follow the professional code.”
Greg Cook CFP®
Eureka Financial Group
10 | BECOME AN FPA PROFESSIONAL PRACTICE
RECOGNITION
IN THE COMMUNITY
WHEN YOUR BUSINESS BECOMES AN FPA PROFESSIONAL PRACTICE,
WE WILL PROVIDE YOU WITH A MEDIA RELEASE TO ANNOUNCE
THE NEWLY APPOINTED STATUS OF YOUR PRACTICE TO THE
LOCAL COMMUNITY.
We will also promote your
FPA Professional Practice
to consumers on our ‘Find a
Planner’ online directory.
BECOME AN FPA PROFESSIONAL PRACTICE | 11
RECOGNITION
IN THE PROFESSION
WE SHOWCASE FPA PROFESSIONAL PRACTICES WITH PRIDE THROUGH
PROFILES AND PRIORITY CONTRIBUTION.
GREEN ASSOCIATES
Craig Green CFP®
“The Professional Practice
program sets an industry
benchmark for providing
high quality financial advice.
Green Associates has been evolving as most businesses do. This meant we had planners
with different competencies and education levels. However, all our planners were more
than willing to commit to further education, and with this positive attitude, it meant that
meeting the education requirements of the criteria has not been difficult.
When we were granted use of this brand, we promoted the brand to all of our clients in
our newsletter. We also actively promoted the brand and our Professional Practice status at
community events and other business networking opportunities.”
12 | BECOME AN FPA PROFESSIONAL PRACTICE
YOUR FPA PROFESSIONAL
PRACTICE OBLIGATIONS
TO QUALIFY FOR FPA PROFESSIONAL PRACTICE STATUS, YOUR
PRACTICE WILL NEED TO MEET A NUMBER OF CRITERIA.
• 7 5% of your practitioners are FPA members; either Financial Planner AFP® or
CFP® professionals.
• 5 0% of your practitioners are already CFP professionals or will be within three years
of initial commitment.
• You commit to upholding the FPA Code of Professional Practice.
• Y
ou agree to take part in a three-yearly review to confirm adherence to the criteria
described above.
We will of course support you with high quality education, technical and practice
management resources. We will also help you keep the financial planners within your
practice up to date on the FPA Code of Professional Practice, by bringing the Code to life
in many of our initiatives.
FIND OUT MORE
If you would like to find out more about the FPA Professional Practice program, please
contact the Advice Partnerships team.
BY PHONE
02 9220 4517
BY EMAIL
[email protected]
OR VISIT
www.fpa.com.au/professionalpractice
ABN 62 054 174 453
GPO Box 4285
Sydney NSW 2001
Phone 1300 337 301
© 2016 Financial Planning Association of Australia Limited
[email protected]
www.fpa.com.au