NATIONA(A)L EXPO//STORE – A SHOWCASE FOR BELGIAN CREATIVITY - FROM 8TH TO
17 MAY
Nationa(a)l: What is it ?
Eyes widen with surprise every time we look at a home-grown artistic initiative. Maybe it is
because, when it comes to its cultural and artistic heritage, Belgium is not affected by that kind of
inappropriate pride which reduces everything to a cliché-oriented expectation on the final product.
The Belgian artist does not strive to reach his own excellence. Instead, he plays around with that
misconception, makes fun of himself and lets his public decide independently on the quality of the
product he offers. Art in Belgium is not a mere reinterpretation of the past that leads to a vulgar
combination of modernity and tradition. The Belgian artist gets inspired by the world heritage in its
entirety, and there lies his strength. Driven by his playfulness and absurdity, he re-invents and
transforms in an unsettling manner what would be normally perceived as mediocre or poor,
turning it into an innovative artistic expression. Flemish tapestries turn into factories of tattooed
pigs in China, Bruges lace becomes the icon of an avant- garde couture, while our music praises
Jaques Brel poetry's cynical spirit through a techno-rap mix. Then what remains – which can also
be seen as the common denominator with our past – is our knowledge of quality, our simplicity,
humility, and ability to create beautiful things with few resources.
Belgium and its emerging creative talents are the central topics of our debate. The richness of this
nationally spread cultural event lies in the event itself, and it is even more interesting to notice how
this event actually reflects reality. We also see Nationa(a)l as a proponent of an intelligent
exhibiting and curating process. Nationa(a)l stands for first-rate and carefully selected content that
comes to life. Nationa(a)l is a guarantee for quality in the cultural sector and works with the simple
and pure aim of letting you discover it. - John Stargasme
More info on our website www.nationalstore.be
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The Nationa(a)l Expo//Store, why?
Belgium has an enormous creative potential and the Belgian talents are acclaimed abroad for their
« Belgian touch ». If Belgian creatives are endowed with incredible artistic skills, few of them have
the business and communication skills necessary to establish their own brand or spread it to the
world.
Through Nationa(a)l Expo//Store, the organisers convey a new solution to support and help
develop the Belgian creative and cultural economy
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Nationa(a)l’s Expo//Store objectives ?
Guarantee each year the highest ARTISTIC QUALITY and convey a sense of EXCELLENCE on
Belgian creativity.
COMMUNICATE about our Belgian qualitative pool of talents in Belgium and abroad. By
increasing our communication and press relations strategies, we aim at reaching both national
and international media.
BOOST THE BELGIAN CREATIVE ECONOMY by helping Belgian creative talents develop their
activity, their clients, opportunities, as well as press and partners network.
IMPROVE BELGIUM’S BRAND IMAGE abroad and attract qualitative TOURISM and
INTERNATIONAL investors.
Nationa(a)l Expo//Store 2015 Ambassadors and their selection?
THE AMBASSADORS AND THEIR SELECTION
Our Ambassadors are internationally renowned Belgian creators and professionals chosen by
Nationa(a)l to make a personal selection of emerging artists. By contributing their aura and media
visibility, they help casting lights on the talents they most appreciate and ensure a coherent artistic
direction of the works in the exhibition. What is their vision on Belgian up-and-coming artists? That
is what you are going to discover at Nationa(a)l Expo//Store.
FASHION
AMBASSADOR - CATHY PILL
The selection:
Control Studio – Florence Coenraets – Lore Van Keer – OMSK – R+HUBERTY – Marie-Laurence
Stévigny by Agnelle – Stéphanie Anspach – MariekeN Meeuwssen - Piece of Chic
Control Studio
Lore Van Keer
Florence Coenraets
OMSK
R+HUBERTY
Marie-Laurence Stévigny by Agnelle
Marieken Meeuwssen
Stéphanie Anspach
Piece of Chic
AMBASSADOR 2 – LINDA VAN WAESBERGE
The selection:
Gerhild Kirschner - Comme les Loups – Ilke Cop – Kool Sugar Mamy – La Petite Gervaise – Elisa
Lee – Ilse Acke – Lena Lumelsky – Marie Martens
Passerin-Nonpareil
Comme les Loups
La Petite Gervaise
Kool Sugar Mamy
Gerhild Kirschner
Ilke Cop
Elisa Lee
Marie Martens
Lena Lumelsky
NATIONA(A)L’S FAVORITE
Léo – Passerin-Nonpareil
Léo
Passerin-Nonpareil
DESIGN
AMBASSADOR 1 - DOORZON
The selection:
Flore de Maillard – Jonas Van Put – Sara Plantefève-Castryck – Fanny Vanmansart – Felicie
Aymard
Sara Planefève Castryck
Jonas Van Put
Fanny Vanmansart
Flore De Mailard
AMBASSADOR 2 - JULIEN DE SMEDT
The selection:
Atelier Belge – Coralie Miessen – Felicie Eymard – Valentin Van Ravestyn – Jonas Van Put
Atelier Belge
Carolie Miessen
Valentin Van Ravestyn
Felicie Eymard Ericsdottir
NATIONA(A)L’S FAVORITE
Avandi – Capu-Line
Avandi
Capu-Line
LIGHT DESIGN
AMBASSADOR - KOERT VERMEULEN
Selection:
Pavla Beranova
Pavla Beranova, under Koert Vermeulen’s supervision, will develop all the lighting design of the
exhibition. She will shed the lights on our artists’ works by creating a subtle lighting both for the
exhibition and the happenings.
MUSIC
AMBASSADOR 1 – GIRLS IN HAWAII
The selection:
Clare Louise – Thibet – Empty Taxi – Roselien – Leaf House
Clare Louise
Empty Taxi
Roselien
Leaf House
Thibet
AMBASSADOR 2 – FOCUS LE VIF
The selection:
A/T/O/S – Alaska Gold Rush – The Scrap Dealers – Stuff – Témé Tan – Leaf House – Clare
Louise
Alaska Gold Rush
Scrap Dealers
Témé Tan
A/T/O/S
Stuff
NATIONA(A)L’S FAVORITE
Sonnjford
PUBLISHING
AMBASSADOR 1 – ANTOINE WAUTERS
The selection:
Fiston Mwanza Mujila – Christine Van Acker – Belgium Bordelio – Julie Remacle – David
Besschops – Pascal Leclerc – Gérard Mans
AMBASSADOR 2 – PETER VAN HEIRSEELE
Peter Van Heirseele is currently working on his selection.
La Librairie Filigranes, Nationa(a)l’s partner this year, made their own selection of art’s
publishing and comics.
They will also organise a roundtable on independent publishing in Belgium, as well as an
illustration workshop with Loïc Gaume ! Dates will be announced on www.nationalstore.be
NATIONA(A)L’S FAVORITE
Marc Thomasset
VISUAL ARTS
AMBASSADOR - PIETER VERMEERSCH
The selection:
Claire Andrzejczak - Julien Auregan - Benjamin Installé - Juan Pablo Plazas - Paulien Föllings
Benjamin Installé
Paulien Föllings
MOVIE
AMBASSADOR 1 – BILALL FALLAH & ADIL EL ARBI
The selection:
Jonas Govaerts – Pieter Van Hees
AMBASSADOR 2 – VINCENT PATAR & STÉPHANE AUBIER
The selection:
Emma de Swaef – Olesya Shchukina – Pieter Vandenabeele – Bruno Tondeur – Daniel Daniel –
Jérôme Le Maire
Some of their shorts and full-length features selection will be projected during the events.
Movie section is managed by CINEMA GALERIESCINEMA GALERIES.
GASTRONOMY
AMBASSADOR 1 – SANG-HOON DEGEIMBRE – AIR DU TEMPS
The selection: Ugo Meli from from Ugo Restaurant in La Louvière
AMBASSADOR 2 – PHILIPPE LIMBOURG - GAULT&MILLAU
Ludovic Vanackere from l’Atelier de Bossimé in Loyers
NATIONA(A)L’S FAVORITE
Tom Van Lysebettens from Cochon de Luxe in GHENT
Under the guidance of Sang-Hoon Degeimbre, the 3 young chefs together created the following
menu, which will be served exclusively for Nationa(a)l 2015, Saturday 16th May from 7:30pm.
MENU
Starter by UGO MELI from Ugo restaurant
Sea bream salad
Seasonal fruit and vegetables, cream cheese with Indian celery.
Main dish by LUDOVIC VANACKER from l’Atelier de Bossimé
Rack of veal
Carrot mousse with dill and fresh green peas, emulsion of potatoes and buttermilk, veal stock.
Dessert by TOM VAN LYSEBETTENS from Cochon de Luxe
Kitchen sponge
Carrots and orange, coconut crumble, lime gel and cardamom mousse.
Do not miss the opportunity to taste the culinary creations of these three promising chefs on
Saturday, May 16th at 19:30pm .
Ugo Meli
Nationa(a)l Expo//Store, practical.
LOCATION:
Wolstraat 68 - 1000 Brussels
Ludovic Vanacker
Tom Van Lysebettens
OPENINGS HOURS NATIONA(A)L EXPO//STORE :
Press preview – 7th May at 11am
Friday 8th May
At 11:30 AM – Exhibition opening
At 7pm – Door’s opening for the opening Show (reserved platform for journalists available)
EXHIBITION
11:30pm - 7pm everyday (closed on monday)
RESTAURANT LUNCH/ROOFTOP/GOURMET
Lunch: 11:30am – 2:30pm.
Gourmet restaurant: from 7:30pm on Saturday 16th May. Rooftop/bar : 11:30am – 11:30pm.
OTHER EVENTS (CONCERTS, PUBLISHING WORKSHOPS, BRUNCH WITH ARTISTS...):
For more info and to buy your tickets on www.nationalstore.be
ENTRY FEE
Admission fee at Nationa(a)l Expo//Store: 6 € (entitles you to a 6€ discount for any purchase from
20 euros in Nationa(a)l Expo//Store.)
Public opening show: 20 €
CONTACTS
To book a seat on the press platform during the opening show, please contact:
Stijn Verlinden & Gaelle Van Lede - press agents
[email protected] - +32 474 43 54 37
[email protected] - +32 475 53 03 03
For more information about Nationa(a)l or to interview the artists, please contact Gaelle or Stijn.
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