New Business Models in
High Value Manufacturing
Briefing
The Village Hotel, Coryton, Cardiff
Thursday, 7th March, 2013
Dr Malcolm Hannaby
Lead Technologist,
High Value Manufacturing
MakieLab
• A new business model based on User Design and
3D-printing
Tech City
Launchpad
• Makielab is building a platform that will produce
avatars, online games and 3D-printed toys
• Selling Makies, the first ever user-designed, 3Dprinted action doll. Work is underway to enable
users to further customise the digital avatar and
to expand into digital and physical gaming.
• They were funded by TSB in our Tech City
Launchpad competition
• They have recently secured an additional $1.4m
in seed funding, led by early-stage investors
Lifeline Ventures and Sunstone Capital
http://makie.me/
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Business Models Canvas – Alexander Osterwalder
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Business Models Canvas – MakieLab
Based on
3D-Printing
innovation
Link customer
in real & virtual
worlds
Lifeline Venture
& Sunstone
Capital
3D-Printer
Unique
Customer
design
Affluent
Internet savy
Children
Internet
enabled
£99 per doll!
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New Business Models in High Value Manufacturing
• To encourage businesses to explore new business models
supported by High Value Manufacturing innovation
• Up to £500k grant funding for business led Feasibility Studies
• Open to SME alone or in collaboration with other businesses
• Projects of up to £33k with up to 75% project costs funded
• Duration up to 4 months
• One stage application process
• If successful intent to fund Collaborative R&D in 2014 / 15
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Key Dates
• Competition opens
11 March
• Briefing Webinar
26 March
• Registration deadline
17 April
• Application deadline
24 April
• Grants awarded
May / June
• Collaboration Nation
November
Briefing Webinar registration at:https://connect.innovateuk.org/web/new-business-models-in-high-valuemanufacturing-competition-briefing-by-webinar/overview
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New Business Models in High Value Manufacturing
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Questions?
https://connect.innovateuk.org/web/
new-hvm-business-models
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