ONE TEAM
IN SUPPORT OF
SPECIAL OLYMPICS
MEDIA
GUIDE
CONTENTS
1. WHY THIS LEAFLET
2. ABOUT ONE TEAM
3. ABOUT SPECIAL OLYMPICS
4. ABOUT THE “ONE TEAM IN SUPPORT OF SPECIAL OLYMPICS” ROUNDS
5. ACTIVITIES TO BE RUN DURING THE ROUNDS
6. KEY MESSAGES & MEDIA/TV APPROACH
7. SOCIAL MEDIA APPROACH
CONTENT 1
WHY THIS LEAFLET
1.
WHY
THIS
LEAFLET
This leaflet has been created for all
our media and TV partners to
understand better the concept of
One Team, Euroleague’s Basketball
Corporate Responsibility Program,
and the celebration of the “One
Team in support of Special Olympic” games that will be taking place
at the end of November 2013.
You will find detailed information
about the programme itself; the
participation of our strategic
partner Special Olympics; and the
celebration of these specific games
and the activities that we will arrange in the following pages.
But before you go into that, we
want to encourage your media to
help us promote as much as
possible the integration of people
with intellectual disabilities through
all your different platforms and
channels: internal and external.
Because there are a lot of people in
need in all our communities, and a
small effort from each of us can
make a big difference to their lives.
PAGE 3
CONTENT 2
ABOUT ONE TEAM
PAGE 4
2.
ABOUT
ONE
TEAM
One Team is the Euroleague
Basketball
Corporate
Social
Responsibility
Programme
developed by the League together
with its member clubs and
supported by Turkish Airlines. One
Team has been created by the
best experts in the world of sport
for development to use sport as a
tool for positive social change.
One Team USES THE POWER OF
BASKETBALL TO INTEGRATE
COMMUNITIES by providing its
clubs with the tools to support
groups exclu-ded from society. It
addresses
social issues such as substance
abuse, gender inequality, physical
or intellectual disability and economic disadvantage.
One Team was launched in
February 2012 planning to involve
the 24 Euroleague Teams in three
years’ time. Today, not even two
years after 17 Euroleague teams
participate
in
the
program,
reaching more than 5,000 youths
per year.
www.euroleague.net/one-team
CONTENT 3
ABOUT SPECIAL OLYMPICS
3.
ABOUT
SPECIAL
OLYMPICS
Special Olympics is an international
organization that changes lives
through the power of sport by
empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect
worldwide. Founded in 1968 by
Eunice Kennedy Shriver, the
Special Olympics movement has
grown from a few hundred athletes
to over 4 million athletes in 170
countries worldwide, providing
year-round sports training, athletic
competition and related programs.
Special Olympics takes place daily,
changing the lives of people with
intellectual disabilities all over the
world. Special Olympics provides
people with intellectual disabilities
the opportunity to realize their
potential, develop physical fitness,
demonstrate courage, and experience joy and friendship.
Visit Special Olympics at:
www.specialolympics.org and
specialolympicsblog.wordpress.com
Engage with us on:
Twitter @specialolympics/
Facebook/ YouTube
PAGE 5
CONTENT 4
ABOUT THE “ONE TEAM IN SUPPORT OF SPECIAL OLYMPICS” ROUNDS
4.
ABOUT THE
“ONE TEAM IN SUPPORT OF
SPECIAL OLYMPICS” ROUNDS
One Team promotes the INTEGRATION OF OUR COMMUNITIES.
As every season, Euroleague
Basketball wants to dedicate the
two round days on Nov. 21-22 and
Nov. 28-29 of the Turkish Airlines
Euroleague
to
promote
the
integration, taking the chance of
the celebration of the International
Day of people with intellectual
disabilities which takes place on
Dec 3rd.
To do this, during the Round Day 6,
all the players will were special
playing uniforms displaying “ONE
TEAM” on the back of the t-shirts
replacing the name of each one of
the players.
This is because, as part of the
Euroleague One Team philosophy,
we want to promote that when
talking about community: We are
One Team!!
We compete for the trophy on the
court; but we get together for our
communities. No matter what
colors we wear on our uniforms;
no matter who we are. We are all
the same: We are One Team!
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CONTENT 5
ACTIVITIES TO BE RUN DURING THE ROUNDS
5.
ACTIVITIES TO
BE RUN DURING
THE ROUNDS
Round 6
Special Playing uniforms
Round 6 & 7
• OT/SOEE TV header
• On-Court OT/SOEE stickers
• OT/SOEE LED in all arenas
• OT/SOEE banners for websites
• On-court ceremony with Special
Olympics athletes
(women and men)
• A message in support of SOEE to
be read by the OT Ambassador /
Captain of each team
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CONTENT 6
KEY MESSAGES & TEAMS APPROACH
6.
KEY MESSAGES
& MEDIA/TV
APPROACH
The following messages can be
useful for both the team managers
(Marketing and Media staff) and
the players to understand the links
between sport and Social Responsibility; One Team as a League
programme; how we position One
Team towards our fans and the link
we have with Special Olympics:
When talking about community:
We are One Team
We compete for the trophy; we get
together for our communities. No
matter what colors we wear on
our uniforms!
You Feel Devotion: I Feel One
Team! One Team is our way to
thank our communities and fans
for the devotion they feel for us.
Today we play as One Team to
support people, especially
women, with Intellectual
Disabilities
They are sports people like us and
today we are together for a good
cause.
Sport + social responsibility: a
powerful combination
Creating unique bonds through the
passion our fans feel for basketball
PAGE 8
CONTENT 7
SOCIAL MEDIA APPROACH
7.
SOCIAL
MEDIA
APPROACH
Please upload
videos
about
ceremony.
photos and/or
the
on-court
They are sports people like us and
today we are together for a good
cause.
Different messages for the players
to promote through their Facebook and Twitter accounts:
We are proud to be part of One
Team and support Special Olympics
One Team is the best programme
in support of excluded people, and
through it we want to support our
colleagues from Special Olympics!
When talking about community:
We Are One Team
We compete for the trophy; we get
together for our communities. No
matter what colors we wear on
our uniforms!
You Feel Devotion: I Feel One
Team! One Team is our way to
gratitude our communities and
fans for the devotion they feel for
us.
Today we play as One Team to
support people, especially women,
with Intellectual Disabilities
Today I join @OTEuroelague &
@SpecialOlympics to bring the
power of basketball to women
with intellectual disabilities.
References to use on Twitter:
@OTEuroleague
@SpecialOlympics
#OneTeam
#SpecialOlympics
#Integration
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www.euroleague.net/one-team
www.specialolympics.org