The Recruitment Challenge
Who are we?
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Training for Business is part of the NHTA Ltd
group – established 1983
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Deliver business based apprenticeships across
the East Midlands
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Ofsted Outstanding
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We pride ourselves on flexible and high quality
delivery for employers
Times are a changing….
The Present
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Ageing work force
Low unemployment
Competition
New type of person entering/in the
market
• Not just after money – lifestyle is king
• Productivity
Recruitment as a Selling Process
• Sizzle not the sausage
• Value Proposition – what's yours?
• BUT remember expectation
management.. Get them and KEEP
them
What We Do – Value Proposition
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What is our value?
Innovative and different perks
Not focused on traditional benefits
Designed to drive the business forward
Promotion of work life balance and happy
environments
Staff are our greatest assets – let them be
your canaries
What We Do – Value Proposition
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Birthday entitlement
Pub/Afternoon Tea/Restaurant ad hoc events
KPI’s driving the business… with a fully paid
holiday!
Early finishes on the last Friday
Star Employee Awards
Plus Easter egg hunts, advent calendars, flexible
leave around children
Happiness surveys
Staff taking staff meetings and attending
management meetings
Psychometric testing and team profiling
So you have a value proposition – what
now?
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Advert content – sell the sizzle – its your shop
window
LinkedIn
Indeed or online sites
Your own website – does it reflect your values?
Facebook and facebook advertising
Staff referrals
Consistency is key – don’t just recruit roles when
you need to!
Create and nurture a talent pool
Think differently….
https://m.youtube.com/watch?v=k3TRaKG6MzI
Do you have a target personnel?
Example
You have job adverts for job A and job B off Indeed.
In your tables answer the following questions:
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Positives and negatives of each?
What do you feel when you read the advert?
Who would you work for and why?.. What are the main
selling points?
Using video is a great way of making your
possible new staff FEEL
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Staff are people – create something that the right
people for your organisation want to be part of
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Videos engage people more than text.
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You must understand what your value proposition is.
It must have a purpose.
http://www.insidespeedo.com/careers
https://youtu.be/CUljSzjnho0
What else is happening out there?
• Work place environments – google and
the slide, swings, video games rooms
• Open and shared environments – away
from desks
• Flat management structures – Cheetham
Jackson
• Social and community give back days –
Experian
• Unlimited holidays
Thoughts to take away…
Who is your target new personnel?
What is your value proposition?
Do people know and understand your organisations
culture and values?
What is your value proposition?
How could your organisation recruit differently?