Section 1
Signature Usage
November 2015
Section 1
Signature Usage
Trademark Usage
1.1 Corporate Signature
1.2 Corporate Signature and Tagline
1.3 Corporate Signature Lockups
1.4Signature Color Application: Positive Reproduction
1.5Signature Color Application: Reverse, Fill, and Overprint Reproduction
1.7 Color Applications: Visual Contrast and Legibility
1.8 Signature Minimum Sizing
1.9 Signature Clear Space
1.10 Signature Don‘ts
Trademark Usage
When a strategic brand name is used in the context of a communications document,
the first mention and all prominent occurrences get “™” or “ ” displayed after it
depending on the classification of that particular brand. The Ingersoll Rand name or
other strategic brand names only display a “ ” when used as strategic brands, do
not use a “ ” when the name is referring to the corporate or business enterprise.
®
®
®
I N G E R S O L L R A N D V I S U A L I D E N T I T Y S TA N D A R D S
1.1
Ingersoll Rand Signature Usage
Corporate Signature
The corporate signature is the Company's logo. It is the
simplest and most direct expression of the company’s
message, and therefore is applied to all corporate
communications materials, including annual reports,
corporate advertising, online applications, investor
communications, HR, and recruitment programs.
The Ingersoll Rand signature evokes the notion of
progress and drive through its forward movement and
uniform rhythm.
The alignment and shared momentum of the symbol
and logotype, along with consistent application of
“Ingersoll Rand red,” supports the notion of collaboration.
The subtle distinctiveness among letterforms speaks
to both authenticity and imagination.
Registered Trademark Symbol
Appears everywhere except on
signage applications.
Ingersoll Rand Symbol
The Ingersoll Rand corporate signature comprises the
Ingersoll Rand symbol and the Ingersoll Rand logotype.
The size and position relationships shown above must be
maintained at all times. Never use the symbol by itself,
separate from the logotype.
Ingersoll Rand Symbol
The symbol is most often positioned to the left of
the logotype, sharing a baseline. The symbol can also
be positioned above the logotype, as specified in the
following pages.
Ingersoll Rand Logotype
The logotype is derived from the Lucida Sans typeface
and has been custom italicized to complement the
Ingersoll Rand symbol.
Ingersoll Rand Logotype
Never abbreviate Ingersoll Rand (example “IR“ ).
Also, please note that while the hyphen has been
removed from our communicative name, Ingersoll Rand,
the company's full legal name is Ingersoll-Rand Company,
and must be used as such in all legal documents and
on copyright lines (hyphen included).
Important Note:
Always use approved vector artwork when
reproducing any identity. Never create, recreate,
retype, modify or rebuild artwork.
In any documents related to Ingersoll Rand's financial
performance, or on corporate-level legal documents
or copyright lines, use the full legal name of the
corporation, Ingersoll-Rand plc.
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1.2
Ingersoll Rand Signature Usage
Corporate Signature and Tagline
This is the lockup of the Ingersoll Rand corporate
signature with the Ingersoll Rand tagline. This unit is
comprised of the symbol, the Ingersoll Rand word mark,
and the Ingersoll Rand tagline. The size relationship shown
here must be maintained in all its applications. These
elements, the size ratio of each element to one another,
and their position in relation to one another should never
be altered, resized, redrawn or modified in any way.
Trademark
The registered trademark symbol ( ) is never used
when the tagline in present. The trademark (™)
must be present at all times.
®
Ingersoll Rand Corporate Tagline
Recommended Tagline Usage
All Ingersoll Rand corporate brand communications
material, such as annual reports, corporate advertising,
websites, investor communications, HR, recruitment,
and corporate PowerPoint presentations should
include the tagline.
Trademark
Never show the Ingersoll Rand corporate signature and
tagline without the trademark symbol.
Never abbreviate Ingersoll Rand (example “IR“ ).
Also, please note that while the hyphen has been
removed from our communicative name, Ingersoll Rand,
the company's full legal name is Ingersoll-Rand Company,
and must be used as such in all legal documents and
on copyright lines (hyphen included).
Important Note:
Always use approved vector artwork when
reproducing any identity. Never create, recreate,
retype, modify or rebuild artwork.
In any documents related to Ingersoll Rand's financial
performance, or on corporate-level legal documents
or copyright lines, use the full legal name of the
corporation, Ingersoll-Rand plc.
Todd Rockey Design 280 Main
I N G E R SStreet,
O L L R A N DLittle
V I S U AFalls
L I D E N TNew
I T Y S TA
Jersey
NDARDS
1.3
Ingersoll Rand Signature Usage
Corporate Signature Lockups
Standard Corporate Signature
This is the preferred version of the corporate signature.
Use the signature on all Ingersoll Rand corporate
communications, including annual reports, corporate
advertising, websites, investor communications, HR,
and recruitment materials.
Standard Corporate Signature
Preferred Stacked Signature
These versions of the signature should only be used
when an application does not allow adequate space or
scale for the standard (horizontal) signature.
Preferred Stacked Signature
Standard Corporate Signature with Tagline
Note: Never use corporate tagline with preferred
stacked signature.
Alternate Stacked Signature
This version of the signature should only be used when
an application does not allow adequate space or scale for
the preferred stacked signature.
Alternate Stacked Signature
Note: Never use corporate tagline with alternate
stacked signature.
Important Note:
Always use approved vector artwork when
reproducing any identity. Never create, recreate,
retype, modify or rebuild artwork.
Todd Rockey Design 280 Main
I N G E R SStreet,
O L L R A N DLittle
V I S U AFalls
L I D E N TNew
I T Y S TA
Jersey
NDARDS
1.4
Ingersoll Rand Signature Usage
Signature Color Application: Positive Reproduction
Corporate Signature
Pantone 485 Red
Pantone Cool Gray 11
Black
Pantone Cool Gray 11
Black
Corporate Signature with Tagline
Pantone 485 Red and Pantone Cool Gray 11
Pantone 485 Red
Shown above are acceptable color treatments for positive
reproduction of Ingersoll Rand signatures. The primary
color palette, shown at right, must be applied to the
signature whenever possible.
Pantone 485
Pantone Cool Gray 11
Black
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I N G E R SStreet,
O L L R A N DLittle
V I S U AFalls
L I D E N TNew
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1.5
Ingersoll Rand Signature Usage
Signature Color Application: Reverse, Fill, and Overprint Reproduction
Corporate Signature
Pantone 485
Reverse
Pantone Cool Gray 3
Knockout and fill Pantone 485 Red
Pantone Cool Gray 3
Overprint Black
Pantone Cool Gray 9
Reverse
Corporate Signature with Tagline
Pantone 485
Reverse
Pantone Cool Gray 3
Symbol and Logotype: Knockout and fill
Pantone 485 Red
Tagline: Overprint Cool Gray 11
Pantone Cool Gray 3
Pantone Cool Gray 9
Reverse
Overprint Black
Shown above are acceptable color treatments for reverse
and overprint reproduction of Ingersoll Rand signatures.
The primary color palette, shown at right, must be applied
to the signature whenever possible.
Pantone 485
Pantone Cool Gray 9
Pantone Cool Gray 3
Black
White
Pantone Cool Gray 11
Todd Rockey Design 280 Main
I N G E R SStreet,
O L L R A N DLittle
V I S U AFalls
L I D E N TNew
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NDARDS
1.6
Ingersoll Rand Signature Usage
Signature Color Application: Reverse, Fill, and Overprint Reproduction (continued)
Corporate Signature
Black
Black
Knockout and fill Cool Gray 3
Knockout and fill Pantone 485 Red
Black
Reverse
Corporate Signature with Tagline
Black
Symbol and Logotype: Knockout and fill
Pantone 485 Red
Tagline: Knockout and fill Cool Gray 9
Black
Black
Reverse
Knockout and fill Cool Gray 3
Shown above are acceptable color treatments for reverse
and overprint reproduction of Ingersoll Rand signatures.
The primary color palette, shown at right, must be applied
to the signature whenever possible.
Pantone 485
Pantone Cool Gray 9
Black
White
Pantone Cool Gray 3
I N G E R SStreet,
O L L R A N DLittle
V I S U AFalls
L I D E N TNew
I T Y S TA
NDARDS
Todd Rockey Design 280 Main
Jersey
1.7
Ingersoll Rand Signature Usage
Color Applications: Visual Contrast and Legibility
Darker Shades
Lighter Tints
Ingersoll Rand Color Palette
+ 40% Black
+ 20% Black
50% Tint
25% Tint
Avoid using lighter tints for Ingersoll Rand Red.
(use Ingersoll Rand Gray)
Ingersoll Rand Red
Ingersoll Rand Gray
Thermo King Blue
Club Car Gold
Trane Red
When placing the Ingersoll Rand signature on a color,
the value of the background determines whether the
signature is knocked out to white or overprinted in
black. The above matrix illustrates acceptable signature
application based on adequate contrast and legibility.
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1.8
Ingersoll Rand Signature Usage
Signature Minimum Sizing
Minimum Sizing for Standard (horizontal) Signatures
Minimum Sizing for Stacked Signatures
Corporate Signature with Tagline
Corporate Signature, No Tagline
32mm
25mm
Corporate Stacked Signature
Alternate Stacked Signature
12mm
19mm
Minimum reproduction sizes are provided to help
maintain signature integrity and legibility. Reproducing
signatures at sizes smaller than those recommended
above is not acceptable.
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1.9
Ingersoll Rand Signature Usage
Signature Clear Space
Clear Space for Standard (horizontal) Signatures
X
X
X
X
X
X
X
X
Clear Space for Stacked Signatures
X
X
X
X
X
X
X
Clear space specifications are provided to help
maintain signature integrity and presence when placed in
proximity to competing visual elements. Positioning text,
graphic elements, or other logos within the recommended
clear space is not acceptable (i.e. placing the logo within
a sentence or phrase instead of just the name
Ingersoll Rand).
X
=X
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1.10
Ingersoll Rand Signature Usage
Signature Don‘ts
For over a century,
Ingersoll-Rand has...
Don’t use the symbol
by itself
Don’t hyphenate Ingersoll Rand in the logotype
or in body text
Don’t lock up segment, strategic business unit,
or product names with the signature
Access
For many customers,
IR Access has...
Don’t use the Ingersoll Rand
logotype by itself
Don’t use the symbol as part of a product or
department name in any form, including as a
logo or in body text
Don’t use unapproved taglines, including those
of strategic business units
The above “signature don’ts” are provided to help
prevent common signature usage violations.
Todd Rockey Design 280 Main
I N G E R SStreet,
O L L R A N DLittle
V I S U AFalls
L I D E N TNew
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1.11
Ingersoll Rand Signature Usage
Signature Don‘ts (continued)
Don’t center the symbol
over the logotype
Don’t change the arrangement of the
stacked signature
Don’t change the proportion and
arrangement of the signature
Don’t enclose the signature
within a shape
Don’t condense the signature
Don’t stretch the signature
Don’t rotate the signature
Don’t rotate the signature
Don’t warp or distort
the signature
Don’t change the size
of the tagline
Don’t change the position
of the tagline
Don’t rearrange
the tagline
Don’t re-typeset
the logotype
Don’t change the color of any
parts of the signature
Don’t change the color
of the signature
Don’t apply a gradation to
the signature
The above “signature don’ts” are provided to help
prevent common signature usage violations.
I N G E R SStreet,
O L L R A N DLittle
V I S U AFalls
L I D E N TNew
I T Y S TA
NDARDS
Todd Rockey Design 280 Main
Jersey
1.12
Ingersoll Rand Signature Usage
Signature Don‘ts (continued)
Don’t lock up strategic brands
with the signature
Don’t lock up strategic brands
with the signature
Don’t create unapproved color combinations that may compromise signature legibility
Don’t apply a drop shadow
Don’t render the signature in 3-D
Don’t place the signature on top of distracting patterns or blends
Don’t place the signature on top of distracting photographic textures
The above “signature don’ts” are provided to help
prevent common signature usage violations.
Note: When the Ingersoll Rand signature is used as
the endorsement (secondary identifier) on strategic
brand collateral, it will appear knocked-out (k/o) of the
cover image. The image area behind the signature should
be dark enough and less complex to allow for maximum
legibility. See Section 3 Extended Visual System for
application examples.
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O L L R A N DLittle
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Contacts
Questions About Standards Application and Strategy
Access Brand Information, Standards Documentation, and Graphic Assets
Ingersoll Rand Brand Center
http://company.ingersollrand.com/ircorp/brandcenter.html
Guidelines Help Desk
[email protected]