Dinner RuSh
Nicole Topic, Jillian Kerry, Ashley Zutz, Connie Weidner
What is for Dinner?

The first meal assembly centre
serving the Saskatoon area ...
In less than two hours, the time
it typically takes to shop,
prepare, and clean up after one
meal, you could leave Dinner
Rush with 10 fabulous familysized meals.
Let’s Get Cooking ….
ASK
- Term Loan - $40,000
RETURN
- Interest - 6.5%
Market
Target Market
 Couples - late 20’s to early 40’s
 Busy schedules
 Health conscience
Value Proposition
 A place where people with busy
schedules can create home-cooked,
ready-to-serve dinner entrees without
the stress and mess.
Market Position
Number of
dinners
Cost
Cost/dinner
Cost per person
Dinner Rush
12
285.00
23.75
5.94
Servings
12
298.00
24.83
6.21
From Scratch
10
389.40
38.94
9.74
Dashing Dishes
12
245.00
20.42
5.10
Cooks Corner
12
250.00
20.83
5.21


Average price per meal at Dinner rush is $6.00
Priced aggressively with fast food competitors
Dinner Rush
Healthy convenient food at a low cost
No more excuses for not going healthy
Competitive Advantage

Dinner Rush - a place to …
 assemble
or pick up healthy
dinner entrees
Removes the stress, time and energy in
dinner preparation
 ensure
all dietary and nutritional
needs are met
People
Industry Experts
 Certified Nutritionist
 Expert chef
 Chartered Accountant
 Small Business Management
Dinner Rush
Personally invested
Passion for health conscience cooking
Revenue Model
5-year Forecast Revenue, Expense, Gross Maring
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
2011
2012
2013
Total Revenue
Average
COGS
Net Profit Margin
Gross Profit
Margin
6%
50%
2014
2015
Gross Profit
Return on Assets Return on Equity
21%
25%
A Good Investment
Worst Case
Base Case
Best Case
37
46
55.2
Orders Per Week
NPV
IRR
$
(3,787)
$
13.11%
Min Investment – Strong Return
Assets
91,950
Owner's Equity
56,000
Long Term Debt
40,000
Total
96,000
Extra Funds
4,050
246,522 $
58%
496,830
96%
A Great Investment Opportunity
Dinner Rush – We are your solution for
what’s for dinner tonight
Questions ?
Dinner Rush - Your Meal Assembly Center