MISY4332: Systems Analysis and Design
Section 201
Part 1: Initial Project Proposal
Group #1
Alanood AlShehry
ID#200900285
Hadeel AlEisa
ID#200801009
Maryam AlKhalifa
ID#200801068
Miznah AlMansour
ID#200900258
Luluwah AlBinali
ID#200800313
Luluwah AlHazzani ID#200801363
Group Leader: Luluwah AlBinali
e-mail: [email protected]
Submitted to:
Dr. Blaine T. Garfolo
Due Date: 26th of September, 2012
I.
The Purpose:
Our purpose is to please our customers with our healthy, fresh, organic, just like it was
made at home sandwiches, at a competitive price. We care about our customers’ busy lives, and
we want to spare them the lost time when preparing their own sandwiches. Trust is an important
element to our success, and this is why we care about the products we provide, and will live up
to our customers’ expectations. Satisfying and meeting our customers’ needs, will help grow our
market share and that is our main purpose.
II.
III.
The Objectives:
 To gain trust and loyalty of our customers.
 To provide fast and excellent services.
 To conduct our business with a high standard of hygiene in our shop.
 To grow our market share and expand our shops through the Kingdom.
 Continuously looking for development and innovation.
The Volume of Business:
We sell on average 250 sandwiches per day. We also gain new 5 to 6 customers per
month. We noticed that recently, the volume of business is increasing, for that we need the
following software applications to manage our business properly and help us grow even more.
IV.
The Potential Software Application:
Our business stands in a very crowded market; we need to spend more effort on attracting
as much customers as we can and keep them loyal to our restaurant by keeping them satisfied
with our services. We also need to increase the efficiency and productivity of our workers to be
able to increase our profit. Thus, we need software that helps us to reach those objectives. We
need three main services out of the software, which are sales tracking system, food inventory
system, and customer tracking system. Those three applications will be beneficial in managing
the income and the outcome, as well as supporting the decision making process of the
developments and improvements for the restaurant. In addition, for a better customer service, we
are planning to provide our loyal customers with rewards and discounts in return for their
loyalty. That is why we need a system that tracks our customers' preferences so we can provide
them with discounts on their favorite meals, gift them with free meals or membership cards to
collect points and receive promotions.
To reach the stated objectives, we need flexible systems that are adjustable to updates and
extensions, because we are likely to expand our business and open several branches around the
Kingdom. Thus, the system needs to be expanded in order to suit our needs and requirements in
the future.
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Our business needs advance software, which will have a significant effect to increase the
productivity of the business. The main softwares that we will use to help us achieve our
objectives that previously mentioned are the Point of Sale system and the Customer Tracking
system.
The Point of Sale (POS) software is huge and very advanced software that can
accomplish different tasks. POS can simply define as a software and hardware linked together to
track all the sales and transactions that made through the computer. From speeding up the
customers queue through the checkout line, to avoiding overtime spent in calculating daily sales,
POS software is the solution and the powerful tool to improve productivity. All the functions by
the POS will guide and support the decision makers to obtain the perfect decision for the
business.
The other software we will be using in the shop is the customer tracking system. The
main purpose for this software is to gather information about the customers of the restaurant and
after the information being organized we can easily provide a high quality customer service. This
application will help improve the restaurant’s capability to analyze and understand the
differences in customers’ behavior, preferences, habits and needs, therefore create opportunities
to provide a better service.
V.
The Application’s Managerial Information Output:
The first application we are proposing is Point of Sale (POS) system, where it will enable
the management to monitor and control every operational function of the shop, including the
front-office, back-office and kitchen administration. This software will provide the shop with the
touch-screen menus, remote ordering and printing, automated billing, staff supervision and much
more. That includes managing the wait staff by identifying the best employees for each job, and
that could be done by reporting on average revenue per table, cash register, or any other key
metrics. Moreover, this system can alert marketing to promote specific products on certain days,
depending on a multiple factors, such as seasonality, trends, etc. Also, a POS system can
instantly generate detailed sales reports, provide inventory tracking records and much more all
resulted in providing fast customer service and great order management. The POS can be
programmed to suit the shop needs, it can create and print the guest checks, send orders to
kitchen for preparation and process all kinds of payment cards. In short, time-consuming tasks
such as creating and storing checks, tracking tables’ servers, forwarding orders to the kitchen,
scheduling, tracking inventory, detailed sales reports are not a big concern anymore with the
POS since all these daily operations will be done quickly and electronically.
Since customers are the lifeblood of this business, customer relationship is number one
priority. The other application to propose is a customer-tracking system, as this application will
identify and understand the methods and procedures conducted to improve customer’s
satisfaction and maximize profit. In other words, it is all about understanding, anticipating and
responding to customers’ needs. Besides, this application will shift the focus from product to
customers, and streamlining the offer to what the customer needs/wants rather that the shop can
make.
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The main output of this application is the collection of the right information about the
customers and the organization of collected information for proper use, analysis and action. Once
this important information is well organized, customer analyses can be performed better and
errors can be minimized. Most importantly, sales trends can be easily determined because this
application will provide data that can be further analyzed to allow the shop to be more
competitive in reaching the right markets. Furthermore, customers’ accounts and contacts are
manageable using this software as it provides a quick search and query options. When
maintaining a database of which customers buy, when, and how often they make that purchase,
their preferences etc., this sandwich shop will be able to know what new products to promote to
each customer, what preferences may swing the sale and when would it be the perfect time to
target each customer. The ultimate purpose of such application is to increase profit, and capture a
larger market share. A good customer tracking system not only improves the service provided to
customers, it will also reduce costs, wastage, and complaints.
We believe that these suggested applications would increase efficiency and productivity.
That because all the important information is in once complete and integrated system, which will
provide reports of all the needed information to make the right decisions.
VI.
The Application’s Advantages:
To operate a sustainable business, we need a good system, which allow our employees to
spend more time on the floor helping our customers and less time behind the counter. Having
such these automated applications will have a significant effect to provide adequate performance
and insure database integrity, security, and recoverability. There are several benefits to
automating our store with a Point of Sale System instead of doing it manually, such as:
 Providing a better amount of data such as item sales details, customer purchase history,
inventory status reports, and that will lead to
o Reduce inventory expenses
o Improve relationships with supplier with timely inventory information
o Forecast routine demand statistically
 Help to measure the shop performance
 Simplify communications between the kitchen and the wait staff
 Reduce paperwork
 Help in preparing payroll
 Process information more quickly
 Having a high accuracy and speed in the preparation of
o Documents and reports
o Managing the accounts
o Performing calculations
o Implementing accounting procedures such as: registration processes, analysis,
generating accounts statement
 Saving time and effort
 Reduce the size of the computational errors
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Additionally, having a customer-tracking system is a great way to organize our customer
information; so we can provide high quality customer services which will result in making our
shop runs smoothly and more efficiently. Here some advantages of using customer-tracking
system:
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It enables management to see the larger picture of customer interactions
Accounts and contacts management become easier with this software because it provides
a quick query and search options
Easily scheduling individuals and groups orders with monthly, weekly, and daily
calendar reviews
Easily tracking and managing the sales opportunities which resulting to more profit.
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