Corporate Wellness Workshops – How To “Seal the Deal”
Congratulations! As a professional health coach, you have the knowledge and skills to
help people live a healthier lifestyle. And now with your professional Workshop-to-Go -complete with a PowerPoint presentation and beautifully-designed handouts, recipes,
posters and more -- you’re nearly ready to lead a live workshop. All you need is an
organization to sponsor the workshop so you can engage their members and
employees!
We created this package to help you “Seal the Deal” and gain sponsorship for your
workshop.The materials are designed for you to use after your initial conversation with
an organization’s health and wellness manager or Human Resource director, or, for
smaller companies, with the owner or CEO. Don’t limit your universe to companies;
these materials can be easily tailored to any organization with members who would
benefit from health coaching, including community organizations, church groups,
synagogues, health clubs, gyms, pilates studios, physician’s offices, book clubs, etc. We
recommend starting with local groups or companies where you already have a
connection. The materials in your “Seal the Deal” package are written to help you “pitch”
the right person and demonstate the value of your Workshops. They are fully
customizable and the informtion works both together, individually and in whatever order
you feel is most relevant to the person you’re talking with.
In this packet you will find:
1. Sample letter to prospective organizations. Customize it to fit your needs!
2. “Why Wellness Workshops Work” fact sheet. Include with your letter!
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The latest research on the rising cost of health care
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Statistics regarding the return on investment of health and wellness
programs
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Benefits of Wellness Workshops
3. About My Workshops. Include with your letter!
4. Workshop-to-Go descriptions (what you offer and pricing). A must-include!
We at Crave Marketing are cheering you on to live your dream!
Sandy
Sandy Dalis, CHHC, AADP
Crave Marketing
www.cravemarketing.net
YOUR LOGO/LETTERHEAD
[ADDRESSEE]
NAME, TITLE
COMPANY/ORGANIZATION
ADDRESS/CITY/STATE/ZIP
DATE/YEAR
Dear [NAME],
Thank you for talking with me about [organization’s] health and wellness goals. You are
on the forefront of a health movement in our country! Last year, the number of
organizations offering wellness programs nearly doubled, to a total of 70% of all U.S.
companies. Why the rapid growth? The latest studies show that wellness programs not
only help improve employee health, productivity and satisfaction; they also have an
excellent return investment (ROI), literally paying for themselves. For every $1.00 an
employer spends on wellness programs, the company saves an average of $5.81;1 and
employee sick day costs drop by $2.73.2 That’s why I am so excited to support your
[employees/members] with my health and wellness Workshops.
As a board-certified Health Coach and member of the American Association of Drugless
Practitioners, I work with organizations to design and deliver group wellness programs
and Workshops that help [employees/members] improve nutrition and increase their
overall health. The results are often significant -- lower healthcare costs; happier,
healthier, more engaged employees; less absenteeism, and improved productivity. I’ve
also seen first-hand the positive impact on individual morale and self-confidence.
I received my training at New York’s Institute of Integrative Nutrition, and I have been
providing health and wellness programs individually and through wellness Workshops for
[#] years. I am able to provide professional advice in manageable steps, with
knowledgeable support and insight regarding the obstacles that may be keeping a
person from reaching his/her goals.
Included with this letter you’ll find an overview explaining my programs, including a list of
the health and wellness Workshops I offer. Please note that each of my Workshops can
be tailored to [name of organization’s/your] individual goals.
I look forward to supporting you and your [employees/members]. I will contact you [next
week/specific date] to discuss which of my Workshops best meets your needs. If you
would like to talk sooner, please feel free to contact me at my contact information
included below.
Thank you for your consideration. In good health,
YOUR NAME, CHHC, AADP
YOUR COMPANY
[email protected]
WWW.YOURWEBSITE.COM
YOUR LOGO
The Facts: Why Wellness Workshops Work
The cost of health insurance for both employers and employees continues to climb:
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During the last 10 years, health insurance premiums have increased 119%.1
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The CDC projects that health insurance premiums will reach $20,000 per covered
employee by the year 2020. 2
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Last year, the number of companies that offer wellness programs nearly doubled, to
70% of all U.S. companies.3
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Wellness programs are a proven way to reduce health care costs, with an excellent
return investment (ROI). In fact, they more than pay for themselves:
o
2012 findings by the American Journal of Health Promotion show that for
every dollar an employer spends on wellness programs:
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o
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The employer saves an average of $5.81.4
Employee sick day costs drop by $2.73. 5
A recent 2013 study shows that wellness programs can reduce medical costs
by more than 18% per worker.6
Health and wellness programs can improve work force productivity and morale, as
well as individual health and satisfaction.7
These are the key reasons why organizations are implementing wellness programs at an
increasing rate. Organizations as varied as Google, Target, Citibank and Johnson &
Johnson – among thousands of others -- are finding value in sponsoring Wellness
workshops, incentive programs, healthy lifestyle activities, lunch-and-learns, after-work
fitness classes, onsite health fairs, friendly competitions and more. That makes
everybody “The Biggest Winner!”
1
2
Kaiser Foundation's Employer Health Benefits 2008 Annual Survey
www.cdc.gov
3
Health Policy Brief, May 2012
4
The American Journal of Health Promotion’s analysis of 56 published studies on work site health programs, July 2012
5
2010 Harvard Wellness Program Meta Study Health Affairs
6
7
The American College of Occupational and Environmental Medicine, January 2013
Gettheworldmoving.com
Success Stories in the Workplace
Do health and wellness initiatives and educational workshops really work? The evidence
shows that they do. Here are a few success stories:
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Nationwide Financial has offered its 30,000 associates wellness programs for
several years; in 2011, the company’s health care costs decreased for the first time
ever, and its plan is now 38% lower than similar organizations. In addition,
employees pay 20% less out-of-pocket costs compared to the rest of the industry.
The company attributes much of these results to its focus on employee health and
wellness, including educational, incentive and reward programs. (Foxbusiness.com,
2012)
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Motorola reports that its return on investment from health and wellness initiatives
total $3.93 for every $1 spent, for $6.5 million in annual savings related to medical
expenses for lifestyle-related diagnoses. (Chiphealth.com, 2013)

Citibank estimates its return on investment is $4.56 per $1 spent on health and
wellness programs. (LivingWell.com)

The St. Tammany Parish School System Wellness Program improves the health
and well-being of employees, reduces absenteeism, and encourages high-quality
performance. Employees are encouraged to adopt healthier lifestyles and take
advantage of the programs to enhance their quality of life. (www.stpsb.org)

Coors Brewing Company reports that employees who participated in their workplace
wellness programs reduced their absentee rate by 18%. (Wellnessproposals.com)

Since its focus on health and wellness programs, the percentage of Johnson &
Johnson employees who smoke has dropped by more than 65%; those with high
blood pressure have declined by more than 50%. Over the past 10 years, the
company estimates that its wellness programs have saved the company $250
million in health care costs. (www.harvardbusinessreview.org)
Corporate America is filled with stories of success for their employees and their bottom
line, through the design and implementation of health and wellness programs. Your
organization can be healthy and successful, too.
YOUR LOGO
About My Health and Wellness Workshops for
Employees, Clubs and Small Groups
Health and Wellness Workshops are a win-win, helping employers reduce healthcare
costs and employees improve their health and happiness. These programs also make
your organization more attractive to high-achieving employees and top candidates.
I provide professional, high-quality, educational Wellness Workshops that demonstrate
how simple changes can have profound positive effects on a person’ life. For
employees, the benefits include reduced stress and fatigue, fewer health problems,
more energy, and even improved relationships at home and at work. For organizations,
Workshops are an excellent part of an overall health and wellness program, because
they are easy to implement and provide employees with information they can begin
using right away.
The workshops I offer are highly interactive, with lively presentations and discussions
about healthy living and “good, better and best choices.” My goal is to empower people
to take control of their health and make personal, positive changes one day at a time.
Participants often share stories and support each other’s achievements and challenges,
which is why workplace Workshops often have greater success than programs
employees initiate on their own. Every Workshop includes current research, practical
tips, healthy recipes and an opportunity for your employees to ask questions about their
unique concerns and challenges.
Workshops run 60 minutes and include15 minutes for Questions and Answers. I can
offer the same Workshop multiple times so that employees who work different
schedules/shifts are able to attend with minimal work disruption. My Workshops can be
customized to meet your organization’s goals, topics and individual employees’ needs.
Workshop participants learn:
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Small changes to reap big health improvements
How common food ingredients could be sabotaging their health
Easy tips to choose better foods, whether at home, at work or on the road
How to reduce stress and achieve more balance
Opportunities for one-on-one support through health coaching.
You provide long-lasting advantages to employees when you offer professional health
and wellness guidance. Benefits to employees include:
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Healthier eating habits
Weight loss
Reduced stress
Lower blood pressure
Increased productivity
Less fatigue and more balanced energy
Improved sleep, mood and self-confidence
Improvements in other areas of their life!
YOUR LOGO
Workshop Topics For Employees and Groups
I deliver engaging and professional onsite Wellness Workshops. Choose from my most
popular topics that have helped hundreds of men and women begin living healthier lives!
 10 Keys for Healthy Eating
Ten easy ways to improve diet, manage weight, boost energy level, and prevent
disease. Simply, I de-mystify healthy eating! We all hear conflicting reports about what
we should and shouldn’t be eating. Doesn’t it seem as if one day a food is “in,” the next
week it’s “out?” What makes super foods “super,” anyway? Your employees will learn to
separate food facts from fiction by attending this popular workshop.
 Cold-Busters: Nutrition Strategies to Boost Your Immune System
Are your employees afraid of catching this season's flu bug? Want to reduce the
severity of cold symptoms on your workforce productivity? This Workshop delivers
easy-to-use, proven health strategies that enhance the body's immune function. I will
show your employees how to protect themselves, their families and their co-workers and
stay healthier this season! I share super foods that boost the immune system.
 Detox to Jumpstart Your Health and Fitness
More people are interested in Detoxing than ever before; and the New Year as well as the
beginning of summer are excellent times to offer this Workshop. Your employees will learn the
benefits of Detoxing, understand how to eliminate other “toxins” in their life, receive group support
for the 10-day Detox program, and enjoy a day-to-day menu plan and more than 20 recipes! The
Detox Workshop is fun, and helps jumpstart weight loss and health and fitness commitments!
 Beating the Sugar Blues
The growing number of people with diabetes and obesity is crippling our communities
and workforce, not to mention employers’ health insurance costs. Sugar can zap your
energy, compromise your immune system and make you less productive on the job. I will
provide simple steps and proven strategies to help your employees understand why they
crave sugar (hint: it’s not their fault!) and to break the habit. I share real-life success
stories, the latest information on sugar alternatives, and recipes and fact sheets so your
employees can keep learning long after the Workshop.
 High Energy Eating
One of my most popular Workshops, “High Energy Eating,” offers three easy steps
employees can take right now to boost their energy the healthy way! I also show
employees how to sleep better and make simple food changes for overall life
improvement. Employees love learning how to take control of their nutrition (and the
secret I reveal regarding why a certain morning ritual could be the #1 thing that is
making them tired!) Real-life success stories, myth-busting tips and exercises with other
participants make this a high-energy Workshop!
Workshop Fee
My Workshop fee is [$___] per workshop. Multiple workshops on the same topic (to
accommodate different schedules and shifts) are priced at a discounted rate. Fees
include all materials and handouts.
[OR -- IF YOU DO NOT WISH TO INCLUDE A PRICE, USE THE PARAGRAPH BELOW INSTEAD]
For further information and availability, please contact me at 888-888-8888 or
[email protected]
(YOUR NAME), CHHC, AADP
CERTIFIED HOLISTIC HEALTH COACH
(YOUR COMPANY) WWW.YOURWEBSITE.COM