Boston KM Forum
Increasing Knowledge Transfer
By
Adapting Information Presentation Styles
On the Fly
A Little About Me…
Joseph Carrabis has authored 23 books and over 300 articles in five areas of expertise. His books
have covered cultural anthropology, database technology and methods, information mechanics,
language acquisition, learning and education theory, mathematics, network topologies, and
psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge
modeling, equine management, knowledge studies and applications, library science, martial arts,
myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal
behavior, and social interactions in NYC and more. He’s currently a columnist for
iMediaConnections.
Carrabis has been a lead speaker, guest presenter and panelist at several industry and trade
conferences and conventions, most notably The MIT Enterprise Forum (May 2003), The
KnowledgeNH Technology RoundTable (Sept 2004), Progress Partners Forum 2005, MCAN Fall
2005 and the Boston KMForum (Aug 2006) His knowledge and data designs have been used by
Caltech, Citibank, DOD, IBM, NASA, Owens-Corning and Smith-Barney among others. He's been
everything from butcher to truckdriver to Senior Knowledge Architect to Chief Research Scientist.
Currently Carrabis is Chairman and Chief Research Officer of NextStage Evolution, LLC, and coFounder and Chief Research Officer of NextStage Global. He's also founder of KnowledgeNH and
NH Business Development Network, and inventor and developer of Evolution Technology. In his
spare time he plays various musical instruments, flies many different kites, practices obscure
languages, walks his dog and kisses his wife. He's currently working on Reading Virtual Minds, a
book on how people interact with new information technologies. You can reach him at
[email protected].
A Little About NextStage…
NextStage Evolution and NextStage Global specialize in
helping companies better their marketing efforts and
understand customer behavior via kayesology, the
science of consumer response.
NextStage “…works at the intersection of business
intelligence and web analytics and pulls amazing
information out of data.” – Robbin Steif, CEO,
Lunametrics and co-Chair, Marketing, WAA
You can reach NextStage Evolution at 603 577 4575 and
NextStage Global at 905 564 6929 or via
[email protected].
Overview
1. Attached WebSight tool to websites
2. Matched employee id to collected data
3. Revealed group specific communication
and navigation
4. Created group specific versions of training
materials
5. Cognition, retention, etc., went high
6. Mentoring, internal communications,
expertise exchange
Now the Details…
Cognitive Effort
climbs in
relation to
complexity of
material
presented
What was really
interesting was this…
So we did a little
experiment…
And Applied this finding to
their website…
And as modality richness
increased…
So we wondered…
And the outcome was
this…
Average Increase in Company
Specific Knowledge - 7
Average Increase in Policy
Specific Knowledge - 4
Average Increase in Job
Specific Knowledge - 20
More Details…
Average increase – 4gp
And the Last Details…
NDP gained 33%, “best showing ever”
ReCap
1.
2.
3.
4.
5.
6.
Attach WebSight tool to websites
Wait for gloms to appear
Group specific communication and navigation
Create group specific versions of training
materials (either TargetTrack or WebSight)
Cognition, retention, etc., go high
Mentoring, internal communications, expertise
exchange
One Such Use
And if you’re not
interested in KM and KT?
•
•
•
•
•
Web uses
Commerce uses
Training uses
Security uses
…
Boston KM Forum
Thanks!
Increasing Knowledge Transfer
By
Adapting Information Presentation Styles
On the Fly
(find out more)