Advertising
Opportunities
from
American Society
of Plant Biologists
and
FASEB AdNet
The Advertising Network for the Life Sciences
FASEB AdNet is proud to announce that we now represent
advertising sales for The Plant Cell and Plant Physiology—
premier publications from the American Society of Plant
Biologists (ASPB). These top ranked, primary research
journals reach plant biologists as well as plant cellular,
molecular, genetic, developmental, and evolutionary
biologists worldwide.
Online and print advertising opportunities are available
for both journals. Additional exposure to this targeted
scientific research community is also available through
ASPB News, a member publication reaching over 5,000
scientists, and ASPB website advertising.
Plant Physiology
www.plantphysiol.org
Editorial Content: Established in 1926, Plant Physiology is an
international journal devoted to physiology, biochemistry, cellular
and molecular biology, genetics, biophysics, and environmental
biology of plants. Plant Physiology is one of the world’s oldest and
most well-respected plant science journals with an impact factor
rating that ranks among the top plant science journals.
Print Circulation: 1,997
Issuance: monthly
Closing: Issues close the 15th of the month before issue month.
Online hits: 538,530 average per month
Email TOC registered users: 9,327
Plant Physiology Advertising Rate Summary
Print rates: 1x, full-page, b/w is $1,475
1x, full-page, 4-color is $2,570
Fractional ad rates start at $670
Premium positions are available
Banner rates: $1,210/quarter or $3,935/year
Inline rates: $2,120/quarter or $6,890/year
Email TOC rate: $300 per sponsorship month,
add logo for $100 per issue
ASPB News
ASPB News is the Society’s bi-monthly newsletter and reports on
subjects including bioethics, public affairs, education, meetings, and
people. This member publication reaches over 5,000 individuals and
is a perfect vehicle for high reach exposure for product, service and
recruitment advertising.
ASPB News accepts only black and white advertising.
Closing: Issues close the 5th of the month preceding the month
of issue.
ASPB News Advertising Rates
Full-page:
½ page:
¼ page:
1x
3x
6x
12x 24x
$ 980
$ 585
$ 355
$ 900
$ 540
$ 325
$ 855
$ 510
$ 310
$ 810
$ 485
$ 295
$ 625
$ 375
$ 230
The Plant Cell
www.plantcell.org
Editorial Content: The Plant Cell publishes novel research of special signifi-
cance in plant biology, especially in the areas of cellular biology, molecular biology, genetics, development, and evolution. The primary criterion for publication
is new insight that is of broad interest to plant biologists, not only to specialists.
Print Circulation: 1,992
Issuance: monthly
Closing: There is an approximate two-month delay between online issues of The
Plant Cell and the corresponding print issues. For example, the January print
issue is published in March and contains all of the articles published online in
January. Advertising deadlines for each print issue are the 5th of each month
before the mail date. This means that the advertising deadline for the January
issue would be February 5th.
Online hits: 355,000 average per month
Email TOC registered users: 10,435
The Plant Cell Advertising Rate Summary:
Print rates: 1x, full-page, b/w is $1,475
1x, full-page, 4-color is $2,570
Fractional ad rates start at $670
Premium positions are available
Banner rates: $1,210/quarter or $3,935/year
Inline rates: $2,120/quarter or $6,890/year
Email TOC rate: $300 per sponsorship month,
add logo for $100 per issue
ASPB Website
www.aspb.org
ASPB’s website receives over a million hits per month from over
40,000 unique visitors. Display advertising is available throughout
www.aspb.org and on the ASPB Job Bank web page. Options include
banner advertising starting at $500 for a 3-month rotation or a
postage stamp size ad starting at $150 for a 3-month rotation.
For rates on other ASPB website run times contact
Jennifer Pesanelli at [email protected].
ASPB Advertising Rate Summary
The Plant Cell—Print b/w rates
Full-page:
½ page:
¼ page:
1x
$1,475
$1,055
$ 670
3x
ASPB News—Print b/w rates:
6x
12x 24x
$1,365 $1,290 $1,225 $ 940
$1,005 $ 960 $ 915 $ 670
$ 610 $ 555 $ 510 $ 390
Full-page:
½ page:
¼ page:
1x
3x
6x
½ page:
¼ page:
1x
3x
$ 980
$ 585
$ 355
$ 900
$ 540
$ 325
6x
$ 855
$ 510
$ 310
12x $ 810
$ 485
$ 295
12x 24x
$1,475 $1,365 $1,290 $1,225 $ 940
$1,055 $1,005 $ 960 $ 915 $ 670
$ 670 $ 610 $ 555 $ 510 $ 390
(for journals or newsletter)
Full Page: $225
½ Page: $125
¼ Page: $100
Online advertising rates for
The Plant Cell and Plant Physiology
The Plant Cell and Plant Physiology color
and premium position charges (add to b/w rates):
Banner ads: $1,210/quarter or $3,935/year per journal site
Black + Standard Color: $415
per journal site
eTOC ads: $300/alert plus $100 additional to include logo
per issue
Black + Match Color: $495
Black + 2 Matched Colors: $990
4-Color: $1,095
Inline ads: $2,120/quarter or $6,890/year (includes banner)
Cover 2: 25%
Online advertising rates for ASPB website:
Cover 3: 15%
Banner ads: $500 for 3-month rotation on www.aspb.org
Cover 4: 40%
$450 for 3-month rotation on ASPB Job Bank
Stamp ads: $150 for 3-month rotation on www.aspb.org
$150 for 3-month rotation on ASPB Job Bank
Opp. TOC: 25%
Others: 10%
F or rates on other ASPB website run times, contact
Jennifer Pesanelli at [email protected]
ASPB Advertising Sales Contacts:
Jennifer Pesanelli
Advertising Sales
[email protected]
Recruitment Advertising
[email protected]
800-43-FASEB ext. 7103
or 301-634-7103
800-43-FASEB ext. 7791
or 301-634-7791
24x
$ 625
$ 375
$ 230
Typesetting charges:
Plant Physiology—Print b/w rates
Full-page:
Veronica Purvis
FASEB AdNet
9650 Rockville Pike
Bethesda, MD 20814
Fax: 301-634-7153
www.faseb.org/adnet