Pigment Trends
Shane Porzio, Adriano Pinheiro, Sylvia Osti Gracia
Agenda
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Pigment availability by technology / color index
Color trends around the world
BASF Styling Show
Identified customer needs
Technology trends by product segment Pigment Availability Worldwide More availability
Lead Chromate YWL
Monoazo
Isoindolinone/ Isoindoline
Diarylide
BiVa
Phthalo Green
Iron oxide YW/ RD
Lead Chromate RD
DPP
Perylene
Dioxazine
Azo 4B Toner
Phthalo Blue
Indanthrone
Quinacridone
Less availability
Comments • Dyes availability is quite tight
mainly for black and brown
• Effect pigments: no supply issues
• EHS issues continue at Indian
suppliers. Governmental restrictions
slow production and exports, esp. of
phthalos, e.g. PG7 supply.
• PV23 crude price has increased
by 50%. Shortage of Carbazole
expected to persist mid-term
Automotive Color Trend Color popularity of registered cars
1980 ‐ 2008
Germany
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
USA
100%
90%
white
grey
brown
black
yellow
orange
red
violet
blue
green
70%
60%
50%
40%
30%
red
blue
green
other
20%
10%
0%
Japan
South America 2009
Achromatics > 80%
16,0%
White
Grey / Silver
Brown
Black
Yellow
Red
Blue
Green
others
1980
1986
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
teal/aqua
lt. brown
grey /silver
black
yellow / gold
1980
1986
1990
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
1980
1986
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
other
white
purple
80%
31,0%
11,0%
2,0%
0,0%
8,0%
3,0%
1,0%
3,0%
25,0%
green
red
orange
yellow
blue
black
Silver
grey
white
Recent color trends in the automotive
and decorative coatings industry
• Automotive – Share of effect shades still increasing vs. solid shades
– Silver is decreasing after a historical high 2004 / 2005 in all application areas (automotive, decorative coatings)
– Grays, Blacks and especially Whites increasing
– Ongoing trend to sparkling effects
– Smooth appearance and liquid metal effect is seen
as counter trend to sparkling effects
• Architectural market (interior and exterior)
– Trend towards strong colors in the yellow, orange and red area
(mediterranean terracotta shades). – Orange is seen as a warm, inviting and dynamic color.
BASF SA Styling Show, May 2011
Main Colors Voted
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Event showcasing color trends
150 people involved
BASF Customers, Car manufactures, Packaging Designers and Cosmetic Customers. Three styling shows presented simultaneously: Industrial, Deco, Automotive.
Main Colors Shade Voted
8%
6%
8%
15%
6%
11%
18%
18%
10%
Yellow reddish
Red yellowish
Red
Violet
Blue reddish
Brown pearl
White pearl
Silver pearl
Black pearl
Customer needs as drivers
for innovation
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Design departments look
• Technical departments
for differentiation
want „zero headache“
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New effects in general
Higher chroma
Higher Lightness Neutral down‐flop
Whiter whites
Darker and deeper Blacks
Sparkling effects
Liquid metal appearance
Matte appearance
Holographic (3D) effects
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Improved Hiding
Better transparency
Better gloss and DOI (Distinctiveness of images) More narrow particle size distributions
Better durability
Lower viscosity of pastes
Better dispersibility
Better handling (non‐dusting)
Same coloristical properties
in wb and sb‐systems •
Mktg. departments are building brand equity
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Functionality
Aesthetics
Green image
(lead‐free, low VOC)
Sustainability
Purchasing departments seek competitiveness
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Cost reduction
Pigments Major technology trends
– Effect Pigments • New substrates / pigments
• New effects (higher chroma, higher lightness, color variable, sparkle, liquid metal, higher transparency)
• New surface treatments for use in waterborne systems
– Organic and inorganic pigments
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Mature business ‐ usually no research on new chromophores
Improvement of existing chromophores
Mixed crystals of organic chromophores
Lead‐chromate replacement
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