READ IT AND EAT: CREATE
CONSIDERS THE FUTURE OF
FOOD
14 : 12 : 2008
Ultra Foodist : Restaurant Trends : Branding
London – Today’s culinary experience doesn’t stop at the edge of the plate – it encompasses, rather, the continually
changing ways we consume food. crEATe: Eating, Design and Future Food, a new book by The Future Laboratory,
explores this ultra foodist environment, from the latest trends in restaurant design to the branding and consumption of
food itself. A section on future solutions considers what is new, next and about to dominate food debates in 2009.
Based on extensive research carried out for The Future Laboratory’s ‘Food Futures’ report (email James Brooke
at [email protected] for further details), crEATe is a 208-page offering divided into seven chapters,
each one containing detailed analysis of and insight into a particular food-related subject. Topics include food
spaces, food packaging, food art, and whole and wellness foods. New and emerging consumer typologies include
Food Thrifts, Armchair Explorers, Ethical Eaters and Cultural Chasers.
crEATe is part of an ongoing series of reports and books published by The Future Laboratory on a variety of themes
ranging from luxury to travel, retail, leisure and packaging.
Find out more about crEATe: Eating, Design and Future Food on the Gestalten website.
Seed
Page 1 of 3
READ IT AND EAT: CREATE CONSIDERS THE FUTURE OF FOOD
crEATe Cover
Seed
Page 2 of 3
READ IT AND EAT: CREATE CONSIDERS THE FUTURE OF FOOD
crEATe Packaging Typography
crEATe Food Thrift Typology
Seed
Page 3 of 3