Topic of the day
Energy Networks in Otaniemi
Group 3
Pauli Autio
Antti Kuusiniemi
Tuomas Nuutilainen
Genku Kayo
Salla Jäntti
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Our target
Ongoing plan by ACRE
Branding and Value Creation
Possibility of Solar Energy, Now and Future
Real Estate Approach
Renewable Energy
Solar Enery
Geothermal Enery
City Branding by Energy
Self Sufficient Campus 2030
Energy
Technology
2.5.2016
Densification
Branding
http://www.aalto.fi/en/about/campuses/future_campus/
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Main points
Challenges and weaknesses
ACRE’s Plan: Ecocampus 2030
• Energy efficiency is the key to enable self-sufficiency
• Location of Otaniemi campus in urban environment and
near protected environmental area limits the use of some
technologies
• Economically the most viable self-sufficient options are
solar power in electricity generation and ground source heat
pumps in heating and cooling
• These initial findings provide the basis for more detailed
building level planning
• The plan doesn’t take into account the human aspect –
how to manage behavior to cut energy usage?
“Heating and Electricity amount to 45 % of the property
maintenance costs, some 6 M€ per year.”
“Cost of district heating is on the rise. By the year 2030 the
energy bill will be 100 M€ or more if no actions are taken.”
• The plan focuses on University buildings, but the Campus
is more than that – no serious collaboration between
stakeholders
• The plan fixates on technological issues– no value creation
by brand development
Kankaala, 2014 // openenergy.fi
Branding & Value Creation
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What is our perspective?
What are the benefits of our brand, what values it offers?
What is the target audience?
Is there competition on the area considering our brand?
Starting Point
• User cannot see energy in everyday life, it is “invisible” and
easily ignored (not attractive)
• It is difficult to influence on the individual behavior, since
already learned habits are hard to replace (no interest to
change present activities)
• Renewable energy technology cannot be eligible solution
for tenants at the moment. Economic benefit is still
negative so their motivation is still less.
Branding Goals
• Add value to Otaniemi energy network in the sense of
renewable energy
Gain publicity, how to “be on the map” with energy issues
(make renewable energy visible & information available)
• Give new and strengthen the present identity of
individuals as sustainable consumers (not so much as
individuals but more as a part of a trend / community ->
support communality)
• Attract stakeholders, innovators etc. by creating image
based on sustainable energy values
• Stand out by creating something new, authentic and
innovative
Less in Winter and More in Summer
Less after Sunset and More before Sunset
Summer
Holiday
Autumn
Semester
Active hour
Primary Energy Use
Spring
Semester
Energy Perspective
Reducing by floor area
Increasing by inviting companies
Solar Enery
2010
http://www.gaisma.com/en/location/helsinki.html
Increasing
by inviting
companies
now
Covered by
Renewables
Reducing
floor area by
40%
2020
2030
2040
2050
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Solar PV Market Perspective
World is in drastic transition
Solar PV Cell gets cheaper
http://yle.fi/uutiset/raportti_tassa_ovat_15_keinoa_metropolin_viherryttamiseksi/7872316
2.5.2016
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Coercive means
Real Estate Approach
Inducements
Regulations through city planning
Dynamic pricing of rents
Weighting energy innovative solution
on public design competitions
Branding
Increasing awareness
https://into.aalto.fi/download/attachments/18585396/Aaltoyliopistokiinteistot_still_w700px.jpg?version=1&modificationDate=1426063979179&api=v2
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Stakeholders
Property
Owner
ACRE
Tenant
Companies
2.5.2016
Real Estate Approach
Work space
Energy from Renewables
Students
Aalto
People
Tenant
Companies
Property
Owner
ACRE
Visitors
Entrepreneurs
Rent Fee
(Dynamic pricing)
https://into.aalto.fi/download/attachments/18585396/Aaltoyliopistokiinteistot_still_w700px.jpg?version=1&modificationDate=1426063979179&api=v2
Entrepreneurs
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