Sections
Department
Marketing Tips for
Success:
Newsletters & E-Blasts
Bre Binder
Meetings & Events
State Bar of Texas
Sections Department
Newsletters
– Required by Board Policy
– Know your level of commitment - design
the newsletter that’s right for you.
– Worship your editor!
– Graphics – $45 per hour
– Do not mail newsletters in May or June!
Electronic Newsletters –
Best Practices
Download Full Version PDF
Also Download Individual Articles
Brevity: Begin Articles with a Title
Case Citations and Other Ancillary Info Hyperlinked
Table of Contents Linked to Articles & “Jump to TOC”
Basic Section Newsletter
Cove Page
Table of
Contents
(TOC)
Chairs &
Editors
Messages
Articles &
Cases
Upcoming
Events
Council
List
“The Pieces” above are provided by the Newsletter Editor &/or Section
Chair. We do not edit or proof, but we can help you with best practices.
Newsletter Process
Final
Approval
from Chair
& Send!
ALL
Content
Received
Combine All “the
Pieces” (PFD &
Word Documents)
into 1 PDF
Create
E-Blast
Editor
Review &
Approval
Post to
Website
full & split
articles
Build Cover
Page & TOC
Send to
CaseMaker
for case citation
hyperlinks
Hyper-link
TOC Links
Newsletter Examples
Simple
Graphics
Title
E-Blasts
– Easy way to communicate with section members
– Emails are for Section & State Bar related
business only
– Section members are opted in every other month
– Communicate at least once every other month
– PROOF (we proof 3 times at SBOT)
– Approval (from Section Chair and/or sender)
– The final product is your responsibility!
E-Blast Draft Process
(allow at least 48 hours +)
Text for
E-Blast
provided by
Chair
Final draft
sent to
Chair for
approval
We proof 3
times!
We construct
the E-Blast,
format & create
hyperlinks
E-Blast draft
returned to
sender
Membership Drives
– Remind members to renew at the end of
the bar year.
– Remind your non-renewals after dues are
in.
– Can you E-Blast the entire Bar? NO!
– 1 member-drive E-Blast per year to
practice area and similar practice areas.
E-Blast Examples
Networking Invitation
Non-Renewals
Thank You!
Bre Binder
State Bar of Texas
Sections Department
[email protected]
512.427.1419