Business Simulation
Workshop
EHR2016: Budapest, September 21-22, 2016
Veijo Kyosti
Managing Director, Cesim Oy
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
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Why simulations?
Effective
Learning by failing in a safe
environment
Hands-on and relevant
Motivating and fun
Captain Scott Burke landing his troubled jet. Sept 2005
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
It’s all about learning by doing!
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
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Games are for kids and Finnish men...
- Anonymous encouragement from the early 90’s
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
4
Business Simulation
 Team-based exercise that allows the participants to run their virtual
businesses over multiple rounds while competing against the other
teams in the same market.
 The objective is to engage participants into a real-like business
decision-making experience.
 Typically teams start with similar resources to enable “fair”
competition.
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
5
Core benefits
 Develop holistic business mindset
 Nurture fact-based decision-making attitude
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Link decisions to results
 Cope with uncertainty
 Improve team-work
-
Ability to experiment with the simulation individually also important
 Fun and inspiring learning with modern methodology and tools
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
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Competence development at different levels
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
7
Different implementations
 Full package
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Simulation (off-the-shelf or adapted)
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Facilitation + support
 Simulation only
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Train-the-trainer + ongoing support
-
Trainers can be in-house or third-party consultants
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
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Consider
 Relevance - adaptability
 Format – ftf, blended, online
 Ease of use and overall time allocation
 Support
 Analytics
 Total cost
 Lifetime value
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
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Example of Simulation Training Schedule - Online
Virtual kick off:
1 week prior to Practice Roud Due Date
• Intro email sent
• Login provided
• Video Tutorial
Practice R
Virtual rounds, 1 week intervals,
due dates for (R) Round Decisions
R1
R2
R3
R4
Market Analysis Reports provided after each round by
Cesim virtual facilitators.
Simulation Live Kick-Off:
Simulation introductory session (Live):
• Sim Walk-Through, Q/A
• Practice Review of results
Virtual Wrap-Up:
• Review of Simulation
And Final Round Results
Optional: Individual team guidance
virtual meetings scheduled this week.
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
Dilemma
 Learning is too prescribed – great script but no spontaneity
- Must include elements of play
on the other hand..
 Simulation becomes ”just a game” and participants do not put in a real
cognitive effort
- Proper structure is needed
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
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Case examples
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Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
Cesim Product Portfolio
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Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
Thank You!
For more information:
Veijo Kyosti
Managing Director
[email protected]
+358 40 504 5116
www.cesim.com
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
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Since 1996, Cesim has been transforming business education through simulations
in over 40 countries across 6 continents in more than 20 languages.
Cesim Oy. | Arkadiankatu 21A | 00100, Helsinki | Finland | tel: +358 405 045 116 | www.cesim.com | Confidential | ©2012 Cesim Oy. | All rights reserved
Presented in Full High Definition
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