CASE STUDY: AA TELECOM
Retail Store Recharge: A unique solution for the
booming calling card industry.
Client:
AA Telecom
Location:
New York, United States
Product:
PINless and Calling Card
THE CHALLENGE
AA Telecom is a New York based company that offers many different
VoIP services to their customers. New York's booming tourist industry
offers many unique challenges for local businesses. AA Telecom saw this
as an opportunity and required a unique solution to adapt their VoIP
services to customers who were often seeking temporary solutions while
on vacation. They wanted customers to be able to go to a retail store and
purchase PINless calling services without the hassle of registering for an
account, since they would only need the service for a short time.
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“Agents also have the unique
ability to recharge customer's
accounts over the phone through
IVR (Interactive Voice Response),
allowing service providers to sign
up agents that may not have
access to a computer or internet
at their retail locations.”
THE SOLUTION
IPsmarx reviewed AA Telecom’s challenges and decided that in order to
satisfy the demand of the market, AA Telecom would need a Retail Store
Recharge system. So IPsmarx’s R&D team went to work developing just
such a solution. With this feature, Payment Based Resellers (Resellers
paid through a commission calculated on customer payments) can sign
a customer up with little more than their phone number. Customers can
go to any shop offering this service and provide the clerk with the phone
number for the phone they will be making calls from. The clerk then
checks the system for this number. If the number has not been added
before, it will be automatically registered and the customer can make a
payment and begin to make VoIP calls from their cell or landline phone
without having to enter a PIN. If the number has already been entered
into system, the customer simply makes a payment to recharge their
account. This allows a much faster solution for registering customers in
a fast-paced retail environment. And because customers are only using
the service temporarily, it is the perfect solution for tourist destinations.
Administrators will also have access to reporting features for details
about payments, profit, and other information; all by simply entering the
customer's phone number.
Agents also have the unique ability to recharge customer's accounts over
the phone through IVR (Interactive Voice Response), allowing service
providers to sign up agents that may not have access to a computer or
internet at their retail locations.
Since only a phone is needed to complete the transaction, this new
system enables service providers to open up a non-traditional network of
PINless agents such as ethnic grocers, restaurants and small
convenience stores. This solution is also beneficial for customers who do
not have access to the internet or credit cards as an alternative to buying
prepaid calling cards or online PINless services.
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ABOUT AA TELECOM
AA Telecom provides prepaid telephony services including Calling Card
and PINless services to customers in the New York City area.
ABOUT IPSMARX
Established in 2001, IPsmarx has proven itself a leader in VoIP and
communications technology, equipping service providers in 80 countries
with the solutions they need to adapt to evolving markets and drive
revenue. IPsmarx systems make use of mature technology integrated
with the latest innovations to provide competitive prepaid telephony and
VoIP solutions. These include the IPsmarx International Mobile Top Up
Solution, PINless and Calling Card Solution and Breeze Mobile VoIP
Solution. With over a decade of experience deploying more than 1000
systems for a wide range of applications and companies–from
international hospitality brands to tier 1 telecom operators–the IPsmarx
team is expert at adapting these solutions to clients’ specific needs and
opportunities.
http://www.ipsmarx.com