Recruiting and Retaining
Cub Scouts
1
Recruiting
Growing Your Pack with New Scouts
Your Recruitment Toolbox
• Unit Recruiting Plan
• Cub Scout Recruiting Workshop
• Recruiting Calendar
• Recruiting Events and Registration Event
• Available Resources
3
Unit Recruiting Plan
Plan should reflect your local community
• Fall Plan
o
o
o
o
Easier and best time of the year to recruit
School visits/communication and registration night
Community outreach
Do not limit your effort to just Tigers
• Spring Plan
o Smaller, concentrated campaign
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Building a Recruiting Plan
Cub Scout Recruiting Workshop
Annual workshop to learn and share recruiting ideas,
methods, and sign up for marketing materials
• Recruiting Methods
o School Based
o Community Based
• Registration Night
• Council Marketing Materials
• Registration Night Sign-up with District Executive
6
Recruiting Calendar
Calendar should reflect your unit’s plan
• General calendar for basic planning
• Pack Recruiting Calendar
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Building a Recruiting Calendar
2010-2011 Pack 552 Recruiting Calendar
Activity
January - Present Pack Recruiting Plan
Begin working on Kindergarten contact list
Den Leader email - ask boys to invite friends
Kindergarten informational email - "please pass on"
Q1
JAN
Q2
FEB
MAR
APR
Q3
MAY
Q4
AUG
SEP
OCT
2/12
3/12
4/16
5/14
Kindergarten reminder - Cub Cart Derby
5/21
4th of July Parade (Fishing Derby in 2011)
JUL
1/15
Kindergarten invitation - Cub Cart Derby
Cub Cart Derby - June Pack Meeting – Recruit new Tiger Den
JUN
6/4
7/4
Kindergarten invitation - Pool party & Open House
8/7
Pool Party
8/22
Open House signs up in school driveway
9/1
Ice Cream Social
9/?
Kindergarten reminder - Open House
9/9
Open House
9/23
Rocket Derby - Reminder to recruit friends
9/26
Tiger Cub Den meeting #1
10/5
Tiger Cub Den meeting #2 (turn over to den leader)
10/19
Pack Meeting - Recognize Tigers & New Cubs
10/21
All Pack meetings – Ask boys to recruit their friends
NOV
DEC
Recruiting Events and
Registration Event
Recruiting
• School Visits
• Community Outreach
Registration Night
• Plan for the evening
• Sign them up!
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Available Resources
• Chief Seattle Website
o Membership Resources
• National Resources
o Marketing Materials
o Membership
• BeAScout Unit Pin Management
o Self help for families looking for a unit
o check it out
11
Put the Tools Together
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Retain
Keeping Your Pack Healthy
Your Retention Toolbox
• Program
• Communication
• Camping Opportunities
• Attitude
• Succession Plan
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Program
• Fun Pack meetings
• Fun Den meetings
o Program delivery method
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Communication
• Pack Calendar
• Emails from Den Leader
• Pack Announcements and Handouts
• Volunteer Involvement
• Technology
o Pack Website
o Microsoft Live or Google Group
o Facebook
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Camping Opportunities
• Pack Camping Event
• Summer Day Camp
• Residence Camp
• Mom and Me
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Attitude
• “We are ALWAYS happy to see you!”
• Parent opportunity to spend one-on-one time
with your son – no standing on the sidelines
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Succession Plan
• Identify and personally invite parent to join
as a volunteer
• Volunteer opportunity is a small identifiable
task
• Opportunity to show your son how an entire
community joins in raising a child
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Recruit
Retain
Enjoy
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