Getting Started
with Individual
Giving
MaryBeth Bunge
Development Director
Alternatives Impact/FCU
Who’s in the Room?
-
Board Members?
Staff?
Askers?
Donors?
Believers?
Why Individual Donors Matter
 Reliable
(BELIEVERS)
 Diversification of “Giving Portfolio”
 Easy Reporting Requirements
 Bequests!
Raising Money from Individuals is
a Process

Identification

Cultivation

Solicitation

Stewardship
Source: Al Cantor Consulting
Start with Yourself

a) Why are you involved in this organization—
why do YOU care?

b) Why is this organization important to the
community?

c) What is this organization doing NOW that is
especially exciting to YOU?
Source: West-Wind Consulting
Who (Else) Cares?
Your Circles of Influence Exercise
Prospect Possibilities

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
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
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Board-Current/Former
Donors/Funders-Current/Former
Customers, Members, Subscribers, Patrons
Neighbors
Staff
Vendors
Synergistic Sympathizers
Friends and Family
AND their suggested prospects, too
Now What?!
 Top
Prospects: 1, 2, 3 rankings
 Communicate as THEY wish
 “Practice” AND Practice
 Take A Buddy
 Follow-up!
Trends to Keep in Mind
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White Americans  Minority Status
Women Gaining Economic Power
Youth and Their Hunger for Impact
Baby Boomers
Lesbian and Gay Donors
The Rise of the Secular Donor
Source: The Chronicle of Philanthropy, August
15, 2013 SPECIAL EDITION: Tomorrow’s Donors
Fundraising Truisms That are
Actually True
 People
Give to People
 Start with Your Board
 80-20 Rule… Or is it the 90-10 Rule?
 Grassroots Fundraising…in its place
 “Top Down, Inside Out”
 To ASK, one must GIVE
MB3’s Favorite Resources
 Chronicle
of Philanthropy
 AskingMatters.com
 Association of Fundraising Professionals
 Reference Librarians
 Funders
To Do List…
 Review
your Prospects—PICK ONE
 Who’s your BUDDY?
 What’s your PLAN?
 Start
where you are, get where you can
 Success leads to success…
 Try it, you’ll like it…AND raise $$$!
Thank You!
Mary Beth Bunge
Alternatives Impact
Alternatives Federal Credit Union
[email protected]
(607) 273-4611
www.alternativesimpact.org