Dear Community Friend,
The Albany Farmers’ Market is excited to be continuing and expanding the kids program,
PoP (Power of Produce) Club, for a second year at the 2017 markets.
The purpose of the PoP Club is to empower kids to make their own food choices by giving
them purchasing power. We will also provide fun activities that encourage healthy choices in
food and activity.
Here are the basic PoP Club details:
 the 2017 program will run June 24 – September 16
 PoP Club is open to ALL kids ages 5 – 12
 there is NO cost to participate
 registered kids receive $4 in market tokens for each market attended during the
program
 participants may use their tokens to purchase fruits and vegetables, dried beans, nuts
and seeds, and plants that produce food
We are actively seeking sponsors.
Any donation will be beneficial, but we invite you to consider the three levels listed below.
$100 “PoP Friend” Sponsorship Package:
 recognition on market website and social media
 recognition on a sponsor listing sheet at PoP Booth
 receive a summary report at end of 2017 program
$400 “PoP Partner” Sponsorship Package:
 recognition on market website and social media
 recognition on a sponsor listing sheet at PoP Booth
 option to host the “PoP Club Booth” at one market
 ability to display some business-related literature and/or a sign or banner (PoP
banner will be at the top of the tent so kids will know where to check in)
 booth staff can wear sponsor’s branded shirts
 option to provide a market-approved activity
 receive a summary report at end of 2017 program
$2500 “PoP Marquee Sponsor” Sponsorship Package:
 recognition on a banner displayed at PoP Club booth during entire 2017 program
 recognition on market website and social media
 option to host the “PoP Club Booth” at a number of markets agreed upon by the
sponsor and the market
 ability to display some business-related literature and/or a sign or banner (PoP
banner will be at the top of the tent so kids will know where to check in)
 booth staff can wear sponsor’s branded shirts
 option to provide a market-approved activity
 receive a summary report at end of 2017 program
Our program is modeled after the Oregon City Farmers Market PoP Club. This program began
in 2011 and has spread to farmers’ markets across the country. Here is a wonderfully
engaging video made by Oregon City Farmers Market explaining the
program: http://youtu.be/JkXZATbO3Pg
The Albany Farmers’ Market PoP Club registered 500 kids in 2016, with an average of 108
attending each week. Here is a slideshow highlighting our program:
https://splice.gopro.com/v?id=eJB4mvlpG
Let’s work together to develop the next generation of healthy eaters.
Please contact us with your questions. We are excited to build on the successes of our Albany
Farmers’ Market 2016 PoP Club program!
Vonda Peters
Aliesje King
Event Coordinator
Corvallis-Albany Farmers’ Markets
[email protected]
541-990-5474
Market Manager
Albany Farmers’ Market
[email protected]
971-373-3503
Corvallis-Albany Farmers’ Markets
PO Box 2602
Corvallis, OR 97339
CAFM is a 501(c)(6), which means that donations to PoP are not tax deductible as charitable contributions from
individuals. Businesses may determine such donations are a valid promotional expense. Consult with your tax
professional.