NH HIGHLAND
GAMES & FESTIVAL
September 15–17, 2017
COOPERATIVE MARKETING
& SPONSORSHIP OPPORTUNITIES
Discover Scotland–No Passport Required
A Celebration of Scottish Music, Food & Drink,
Athletics, Dance, Heritage and More!
Why Partner with Us?
The NH Highland Games & Festival (NHHG&F) is one of the largest and most diverse events
celebrating Scottish arts and culture in North America. NHSCOT, the non-profit organization that
organizes this event, is offering you valuable sponsorship and cooperative marketing opportunities
that will increase your brand awareness with thousands of people that participate and attend this
event each year.
The NHHG&F started as a clan picnic in 1975, and since that time has grown to attract a loyal
audience of more than 30,000 participants and visitors from the northeastern United States and
Canada and beyond. The three-day event is held annually on the third weekend in September.
Marketing of the New Hampshire Highland Games & Festival
Rack Card
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NNHG&F is marketed through print,
radio, and television throughout New
England, as well as through an online
and social media campaign reaching
35,090,063 visitors in 2016 and on
print and online calendars.
NH
• The website is a key source of
information about the NHHG&F,
with nearly 100,000 visits from
June 1 through mid-September.
• 2016 paid Facebook advertising
reached 1,066,504 people with
482,127 clicks.
• The event attracts participants and
visitors from all Northeastern states,
Quebec, Ontario, Nova Scotia
and beyond.
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Order early
nhscot.org & save at nhscot.org
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• 1-800358-7268
• NHSCOT has a mailing list of
10,000+ e-mail addresses, and
15,000 Facebook Fans.
• Professional marketing firm develops
integrated marketing plan to
broaden awareness of NHSCOT and
NHHG&F; total value of the 2016
Marketing Plan: $382,593.
• The NHHG&F boosts the New
Hampshire economy by $10 million+.
Facebook Ad
1
Unique Advertising Opportunities
If interested, please contact Terri Wiltse, Executive Director of NHSCOT at 603-229-1975 for more details.
Athletics
Competitions – $1,000
ŸŸ Athlete – $1,000
ŸŸ Event – $1,000
ŸŸ Athlete T-Shirts – $500
ŸŸ Trophies – $500
ŸŸ Sheep Dog Trials; Fiddle; Harp; Pipes;
Drums; Drum Major; Dance; Piobaireachd
(classical Highland bagpipe music)
ŸŸ Trophies/Medals (per competition,
costs vary)
Entertainment Venues
Special Events
ŸŸ Concert Tent – $10,000
ŸŸ Parade Ground – $5,000
ŸŸ Octagon Lodge – $1,000
ŸŸ Governor’s Lodge – $1,500
ŸŸ Piper’s Pub – $1,500
ŸŸ Tartan Ball – $1,000
ŸŸ Mixology – $500
ŸŸ Cape Breton Night – $500
ŸŸ Kitchen Ceilidh – $500
ŸŸ Kilted Mile – $500
ŸŸ Harp Concert – $500
ŸŸ Seminars – $500
ŸŸ Youth Program – $1,000
Other Opportunities
Membership Tent – $2,500 • Festival Guide – $2,500 • Caber Club Tent – $2,000 • Guest Band – $2,000
Shuttle Buses – $1,000 • Canvas Tote Bags – $500 • Volunteer T-Shirts – $500 • Golf Carts – $500
2
Sponsorship Packages
Edinburgh Ben Nevis
Castle
$10,000+
$7,500+
Loch Ness Isle of
Skye
$5,000+
$3,000+
Stirling
Castle
Holyrood
Palace
$1,000+
$500+
Advertising and
Relations
PrePre-Event
Event Advertising
andMedia
Media
Relations
Half-page Ad in Festival Guide,
Logo on pre-Games Postcards,
Posters, and Print Advertising1
x
Select Radio Advertisement CallOuts plus Social Media Promotion
x
Listed in Press Releases as a Primary
NHHG&F Sponsor1
x
x
Logo & Link on NHSCOT
E-mail Blasts
x
x
x
Dedicated Facebook Post
recognizing your generosity
x
x
x
x
Logo on pre-Games Posters1
x
x
x
x
Recognition and Link from
Web Site
x
x
x
x
x
x
Use of NHSCOT Logo and tagline
for your website
x
x
x
x
x
x
Promotional Activities on Site
10’x10’ Tent to exhibit
your business2
x
x
x
Your Banner displayed at event
x
x
x
x
x
x
Verbal Recognition during the
NHHG&F throughout event
x
x
x
x
x
x
Your Brochure included in
Member Packets
x
x
x
x
x
x
Company listing in NHHG&F Festival
Guide: 15,000 printed
x
x
x
x
x
x
2
Complimentary Event Admissions
Executive Weekend Admission to
the Grounds & Membership Tent
6
4
4
2
Weekend Admission Tickets –
No Onsite Parking
10
8
6
4
Tickets to Saturday Concert
6
4
4
2
Preferred Onsite VIP Parking
2
2
1
1
2
1
Ability to put sponsors logo on printed materials and ad for Festival Guide and Press Releases is subject to print due dates.
2
Tents are only available upon request prior to July 31, 2017. Tables and Chairs for Tents are available upon request.
Edinburgh Castle Level Sponsor: $10,000+
ŸŸ Half-page, full color ad (2.75”x4.25”) in the Festival Guide, valued at $250
ŸŸ Logo included in print advertising, including posters and postcards
ŸŸ Select radio advertisement call-outs
ŸŸ Social Media promotion: 15,000+ Facebook Fans
ŸŸ Listed in Press Releases as a primary NHHG&F sponsor
ŸŸ Logo and link included with e-blasts to 10,000+
ŸŸ Dedicated Facebook post recognizing your generosity
ŸŸ Recognition and link on sponsor page of NHSCOT website
ŸŸ Use of NHSCOT logo and tagline for your website for one year
ŸŸ 10’x10’ tent for booth/display space, if requested, valued at $400
ŸŸ Your banner placed strategically for maximum visibility
ŸŸ Verbal recognition during the Games
ŸŸ Your brochure included in member packets
ŸŸ Listing in the Festival Guide: 15,000 printed
NHHG&F Weekend Benefits
ŸŸ 6 Executive admission badges with access to
Member’s Tent and Governor’s Pavilion, valued at $900
ŸŸ 10 Employee/Guest Weekend tickets, valued at $500
ŸŸ 6 Executive tickets to Saturday concert, valued at $150
ŸŸ 2 Executive onsite parking passes, valued at $100
4
Ben Nevis Level Sponsor: $7,500+
ŸŸ Listed in Press Releases as a primary NHHG&F sponsor
ŸŸ Logo and link included with e-blasts to 10,000+
ŸŸ Dedicated Facebook post recognizing your generosity
ŸŸ Logo included on 200 posters
ŸŸ Recognition and link on all sponsor page of our website
ŸŸ Use of NHSCOT logo and tagline for your website
ŸŸ 10’x10’ tent for booth/display space, if requested, valued at $400
ŸŸ Your banner placed strategically for maximum visibility
ŸŸ Verbal recognition during the Games
ŸŸ Your brochure included in member packets
ŸŸ Listing in the Festival Guide: 15,000 printed
NHHG&F Weekend Benefits
ŸŸ 4 Executive admission badges with access to
Member’s Tent and Governor’s Pavilion, valued at $600
ŸŸ 8 Employee/Guest Weekend tickets, valued at $400
ŸŸ 4 Admission tickets to Saturday concert, valued at $100
ŸŸ 2 Executive onsite parking passes, valued at $100
5
Loch Ness Level Sponsor: $5,000+
ŸŸ Logo and link included with e-blasts to 10,000+
ŸŸ Dedicated Facebook post recognizing your generosity
ŸŸ Logo included on 200 posters
ŸŸ Recognition and link on sponsor page of our website
ŸŸ Use of NHSCOT logo and tagline for your website
ŸŸ 10’x10’ tent for booth/display space, if requested, valued at $400
ŸŸ Your banner placed strategically for maximum visibility
ŸŸ Verbal recognition during the Games
ŸŸ Your brochure included in member packets
ŸŸ Listing in the Festival Guide: 15,000 printed
NHHG&F Weekend Benefits
ŸŸ 4 Executive admission badges with access to
Member’s Tent and Governor’s Pavilion, valued at $600
ŸŸ 6 Employee/Guest Weekend tickets, valued at $300
ŸŸ 4 Admission tickets to Saturday concert, valued at $100
ŸŸ 1 Executive onsite parking pass, valued at $50
Isle of Skye Level Sponsor: $3,000+
ŸŸ Dedicated Facebook post recognizing your generosity
ŸŸ Logo included on 200 posters
ŸŸ Recognition and link on sponsor page of our website
ŸŸ Use of NHSCOT logo and tagline for your website
ŸŸ Your banner placed strategically for maximum visibility
ŸŸ Verbal recognition during the Games
ŸŸ Your brochure included in member packets
ŸŸ Listing in the Festival Guide: 15,000 printed
NHHG&F Weekend Benefits
ŸŸ 2 Executive admission badges with access to
Member’s Tent and Governor’s Pavilion, valued at $300
ŸŸ 4 Employee/Guest Weekend tickets, valued at $200
ŸŸ 2 Admission tickets to Saturday concert, valued at $50
ŸŸ 1 Executive onsite parking pass, valued at $50
6
Stirling Castle Level Sponsor: $1,000+
ŸŸ Recognition and link on sponsor page of our website
ŸŸ Use of NHSCOT logo and tagline for your website
ŸŸ Your banner placed strategically for maximum visibility
ŸŸ Verbal recognition during the Games
ŸŸ Your brochure included in member packets
ŸŸ Listing in the Festival Guide: 15,000 printed
NHHG&F Weekend Benefits
ŸŸ 2 Executive admission badges with access to Member’s Tent
and Governor’s Pavilion – no onsite parking, valued at $300
Holyrood Palace Level Sponsor: $500.00+
ŸŸ Recognition and link on sponsor page of our website
ŸŸ Use of NHSCOT logo and tagline for your website
ŸŸ Your banner placed strategically for maximum visibility
ŸŸ Verbal recognition during the Games
ŸŸ Your brochure included in member packets
ŸŸ Listing in the Festival Guide: 15,000 printed
NHHG&F Weekend Benefits
ŸŸ 2 Employee/Guest Weekend tickets – no onsite parking,
valued at $100
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Partnership/Sponsorship Form 2017
YES, I want to support the NH Highland Games & Festivals, as a:
oo Edinburgh Castle Level Sponsor: $10,000+
oo Ben Nevis Level Sponsor: $7,500+
oo Loch Ness Level Sponsor: $5,000+
oo Isle of Skye Level Sponsor: $3,000+
oo Stirling Castle Level Sponsor: $1,000+
oo Holyrood Palace Level Sponsor: $500+
Name of Sponsoring Organization/Indivdual:______________________________________
Contact Name:________________________________________________________________
Address:______________________________________________________________________
City:_______________________________State:________ Zip Code:____________________
Phone:_____________________________Email:_____________________________________
Please return completed form to:
NHSCOT
25 Triangle Park Drive, Suite 4
Concord, NH 03301
t: 603.229.1975
f: 603.223.6678
[email protected]
Questions:
Contact Terri Wiltse
NHSCOT Executive Director
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