ENGINEERING
TUTORIAL
TUTORIAL PLAN
6:10-6:15 Competition Overview
6:15-6:30 How to crack a case
6:30-6:40 Slides and Presentation
6:40-6:45 Engineering specific components
6:45-6:50 Q&A
6:50-7:00 Social time and wrap up
COMPETITION
OVERVIEW
• Cases distributed: 10:00-12:00 Saturday
• 24 hours to work on case + presentation
• PowerPoints need to be emailed through
at least half an hour before presenting
• Presentations are 10 mins, Q&A 10 mins
• Presentation rooms: 403-401 : 403-404
see us in the foyer beforehand
• Top team from each division (4-5 teams)
progresses to the finals
COMPETITION
OVERVIEW
• Finals are Monday night, presentations to
start at 18:00
• All teams are welcome to attend
• Food and drinks (full catering, not just
pizza!) will provided when presentations
end
• Networking time with judges, other
teams, and MCC members from 7:30
onwards
TIMELINE EXAMPLE
Role
Timing for 3 hour case
Read the Case
40 minutes
Individual Matrix
10 minutes
Consolidate the Matrix
20 minutes
Strategy and Key Issues
30 minutes
Subgroup and Slides
30 minutes
Reality Check
5 minutes
Finishing Off
25 minutes
Practice
20 minutes
Total
3 hours
MATRIX
Member 1
1. Case Question
2. Purpose
3. External
4. Internal
5. Money
6. Trend
7. Customers
8. Competitors
9. Other Stakeholders
10. Resulting Key Issues
Member 2
Member 3
Member 4
VECTOR CASE STUDY
Vector is a distributor of electricity and gas in
New Zealand, with 700,000 customers. It is
100% owned by the Auckland Energy
Consumers Trust (AECT) – so its profits are
returned to Auckland homes. Vector are
concerned about staying relevant with the
distributed energy revolution, and want to
provide steady dividends to AECT. New
projects include Smartmeters, and SolarGenie.
The industry is highly regulated, with profit
margins fixed by regulators.
DECONSTRUCTED MATRIX
1. Case Question
2. Purpose
Stated in the case
Why does the business exist?
Usually at the front or back
Often to make money
Can be more than one question
DECONSTRUCTED MATRIX
3. External
4. Internal
Industry insight
Values of business
Competition
Position in market
Size
Core competencies
These are potential key issues
DECONSTRUCTED MATRIX
5. Money
6. Trend
Financial standing
Industry as a whole
Key metrics
Market trends
Any issues?
Future technologies
These are potential key issues
PART 1: THE MATRIX
1. Case question: use S.M.A.R.T
“How can Vector invest in new technology, and grow
customer engagement to stay relevant with consumers, and
maintain steady dividends of 20C per share by 2020?”
2. Internal, External, $s, and Trends
AECT ownership; data use; fixed margins; distributed energy
3. Customers?
End-consumers of electricity
5. Stakeholders?
4. Competitors?
AECT, Govt, generators, retailers
None in electricity, some in
LPG, many in distributed
energy
KEY ISSUES
Issue
Meaning
Impact
Generate as many as possible, discuss
then choose two key issues
PART 2: STRATEGY
1. What we suggest you do
Explain the actions they should take
2. Why we suggest you do this
Relate back to Case Questions and Key Issues
3. Ensure the strategy is clear
If the presentation ends at strategy, the
judges should know what you intend to do
PART 3: IMPLEM
AND FINANCES
1. How is the strategy going to be
implemented? What resources,
relationships, organisational changes
need to take place?
2. What are the quantitative impacts of the
strategy, in terms, of users, market share,
costs, revenue, profit, dividends,
company value, productivity...
TIPS TO SUCCESS!
Insightful Key Issues
Strong Strategy linked to Key Issues
Believable finances and metrics
Clear, Concise Conversational delivery
Presentation Timeline
We propose our strategy
Our Aotearoa
Sharing Taonga
Introduction
Analysis
New Whanau
Strategy Overview
Strategy 1
Strategy 2
Conclusion
The value of content platforms is driven by the number of users
Dominant
Platform
USERS
Critical Mass
2nd place
TIME
There will only be one platform like yours in New Zealand
Implication
Introduction
Analysis
Strategy Overview
Strategy 1
Strategy 2
Conclusion
Over the first 2 months select Iwi to work with to preserve and share
their stories
Potential Tribes Criteria
Large Iwi
Tourist and Historical Areas
Other Locations
Northland
East Cape
Ngati Whatua
Auckland
Tainui, Waikato
Well Funded
Start
2
months
Contact trust to put forward
idea, outline benefits
Introduction
6 months
Locations finalised and
timing for filming
Analysis
12 months
5 tribes, content filiming,
videographer contracted
Strategy Overview
Strategy 1
5 tribes, 360 videos, 9 hours
of content
Strategy 2
Conclusion
Our Aotearoa will help you reach 215,000 users by 2018, reaching critical
mass with 23% of addressable tourist market
# downloads
250000
200000
150000
100000
50000
0
2016
Airline
Introduction
Analysis
2017
Backpackers
Strategy Overview
Strategy 1
2018
Social Media
Strategy 2
Conclusion
ENGINEERING
SPECIFIC COMPONENTS
The case will feature technical products
and/or services:
• Analyse the strengths and weaknesses of
these
• Recommend the product types or
technologies you think will be the best
choice based off your technical analysis
ENGINEERING
SPECIFIC COMPONENTS
• Is distributed energy going to take over?
• Should Vector be investing in solar
power?
• If so, do they invest in panel technology,
distribution technology, or
complementary services?
ENGINEERING
SPECIFIC COMPONENTS
• What is going to happen to the market
for natural gas?
• Should Vector be winding down gas
operations, or finding alternative
suppliers?
ENGINEERING
SPECIFIC COMPONENTS
• Is the switch to Smartmeters inevitable?
• How can the design of Smartmeters be
improved to provide the most use to the
energy industry, and its consumers?
• How should Smartmeters interact with
Smartphone applications?
FINAL NOTES
Registrations close on Wednesday
Tutorial Materials will be made available online
Development Program Application
Questions?
ENGINEERING
TUTORIAL