Group # 2
Saudi Airlines
Flight Reservation System
(Feasibilty Study / Planning Phase)
Feasibility Study / Planning Phase
Feasibility Study is a tool for making decisions about a new opportunity that we are going to carry
whether we shall accept this opportunity or not, it shows us the positive and negative impacts of this
opportunity.
The importance of the feasibility study phase lays on that the wrong decisions can lead to business
failures a lot of studies shows that a lot of startup business don’t stay for a long of time the reason is the
ignorance of the feasibility study or planning.
In our feasibility studies we shall discuss the flowing about the Saudi Airlines Flight Reservation system
1. Problem definition in terms of
 Existing system strengths and weaknesses
 New system strengths and weaknesses.
2. Project feasibility
3. Project schedule.
4. Project Staffing.
5. Project Launch.
6. We shall include some useful managerial reports.
Problem Definition
First before we address the problem we find that our system Is not going to be a new information
system rather it’s a substantial change to an existing system of Saudi airlines.
We have included a copy of the interface that we can see in the flowing figure so that the ideas will be
clear and will be better to understand our system.
We did not include all the pages that the web based system include rather we showed this first search
page from the flight reservation system in Saudi Airlines web site.
According to the collected information about the existing system of Saudi Airlines we can notice the
following.
For the strengths that the current system is having are:





It’s a web based system
Supports Multilanguage
Very neat design except for the colors.
People are accustomed to use it even people who are switching from other aviation companies
can use it easily.
Includes nice facilities’ like (seat selection – passenger preferences – special needs - hotels).
But for the weaknesses that the current system has are:




Shortage in including ( at least passenger preservation of weight that the passenger can assign
online near the day he is going to travel) which exactly making troubles and a lot of calculation
and preparation before the air craft takes off.
Does not include corporate facilities or payment that corporations can use to book flights for
their employees.
Does not include information about the air craft that can be presented to the customer or can
be put in the customer preferences option( sometimes customers prefer Air bus over Boeing).
The color of the page is not really convenient (dimmed) it needs to be changed to another nicer
color.
That are all the information we have got about the existing system but regarding the proposed new
system we can say that the strengths, and weaknesses are:
First for the strengths
Typically the weaknesses of the existing system will be avoided so it will become strengths in the new
system:



The system will be better designed and organized.
Will include all the information that is missing from the existing system.
Will allow for more flexibility for corporate customers.
Second for the weaknesses:
Our new system will have some weaknesses that can be avoided easily.

We assumed that the passengers are accustomed to use the old system so they can switch to
the new system with careful design that supports ease of use.
Project Feasibility
As we mentioned earlier the feasibility study is very good tool that lets us decide whether to carry-out
the proposed project or not based on real facts .
For our feasibility study we will address the costs that we can face in the development of our system and
the amount for each cost and we shall address also the benefits that we can gain after getting the new
system running.
So we are going to make a budget for all our costs and then we are going to explain each cost item and
why we need it.
Saudi Airlines Flight Reservation System Budget
Cost Item
Flyers Costs
Budgeted amount
200000.00
Online survey
2000.00
Transportation
800.00
Accommodation
10000.00
Development Costs
20000.00
Deployment costs
10000.00
Total Costs
242000.00 SAR
As we can see from our small budget that the costs we have are small except for flyer costs as it’s the big
issue in our analysis because the survey will be with the passengers through emails which is typically
costs none because it will be added to the cost of using the internet only so we did not included any
mailing costs because that will be add whether we used the emails or not we shall pay the money for
the internet usage.
And also survey has other methods like ads through the web site itself which needs some programmers
who well develop new online survey which we add to the online survey it will be a one page for 2000.00
For some reason we are going to transport and accommodate the team (Who will develop the system
we assume one programmer and database designer) so we assume that the two will stay in the hotel for
about 4 nights for 900.00/night and the remaining of the budgeted accommodation will be allotted to
the meals. And the transportation from the hotel to the company we assume that the cost of this
transportation will cost 800.00 all.
The development costs will be assigned to the new pages that are designed which are 7 web pages that
we are going to make so it will cost us about 14000.00 the remainder of the web site will be allotted to
the database new tables costs.
All the deployment costs will be 10000.00 as the deployment will be assigned for both the database and
the website.
Secondly we are going to look at the benefits that we can gain from our new system or the company
Saudi Airlines can benefit from this new system in terms of both Quantitative and Qualitative benefits
o
o
Quantitative Benefits
1. Increased per seat sales by 10 SAR For Passenger for all the items mentioned in the
sales of meals , car rental, hotel reservation, luggage for about 1000 passenger/day.
2. Costs of the staff of operation will be cut and it will be go down we assume that the
salaries of the staff will be about 30000/month.
3. The calculation will be as follows
1000 * 10 * 30 = 300000.00 increased sales/month
Qualitative Benefits
1. Customer loyalty is the best and first benefit to consider.
2. Good and better time organization
3. Best for operational management.
So we have now are determend that the benefits exceeds costs now we are going to make a project
schedule for it.
Project schedule
Project schedule is that contains a detailed project tasks that can be fulfilled with a
determination of the time the project start and the time the project will finish.
We would like to mention the resource that we shall need here because its convenient to do so
here.
The resource are mainly will be
1. Microsoft visual studio for developing web pages.
2. Microsoft access to design the database ( exactly for demo purposes in our project but
for the limitations posed upon Access in reality we use another Database Management
System – SQL Server 2008 for example).
3. We need a System Analyst, Database Developer, Web Designer.
4. System Administrator who will responsible for the system implementation.
Saudi Airlines Flight reservation development schedule
2013
Tasks:
System Investigation
February
1
10
2
Summary
3
4
Responsibility
Hours
10
Percent
25.0%
System Analyst
System Design
6
6
12
30.0%
Programmer & Database Developer
System Testing
4
4
8
20.0%
Programmer & Database Developer
10
10
25.0%
System Administrator
10
40
100.0%
System Completed
Implementation
Hours
10
10
10
Initial Design: Reports /Outputs
Our new system will provide management with very useful reports
For the summary of reports we can show the following.
Report Name
Frequency
Type of User
Type of Information
Flight Sales
Daily
Manager
Operational
Flight Reservations Daily
Manager
Operational
Special Needs Sales Monthly
Manager
Tactical
Corporate Sales
Monthly
Manager
Tactical
Aircraft Sales
Annual
VP
Strategic
Operational
Daily
Flight#
SVN500
SVN507
Saudi Airlines Flight Sales
Seats
Date: 17 Dec, 2012
Luggage
Meals
Hotels
Car Rental Total
200000
30000
2000
4000
1000
237000
250000
90000
5000
7000
2300
354300
Saudi Airlines Special Needs Sales
Monthly – Tactical
Special Needs Item
Meals
Car Rental
Hotel Bookings
Luggage Sales
Disability
Total Sales
Jan
Feb
Mar Apr May Jun Jul
Aug Sep Oct
Nov
Dec Total Year
20000
20000
17800
17800
3400 1990 899
9
28897
35195
4335 555 89990 8890 999
104769
99998
99998
20000 21200 1990 899
9
0 28897 4335 555 89990 1E+05 999
277762
Saudi Airlines Corporate Sales Report
Monthly-Tactcal
Company name
Jan-13
Number of Seats
Price/Seat
Total Sales
Marriott International
2
1500
3000
Hertz Rent A Car
3
1350
4050
###########
0
##########
0
Total Sales
5
7050
Annual-Strategic
Saudi Airlines Aircraft Annual Sales
2013
Aircraft Type
Boeing###
Airbus###
Total
Total Annual
Seat Sales
Special needs sales
Total Sales Seats
Avg
28000000
5000000
33000000
70000 471.4
30000000
6000000
36000000
80000
450
58000000
11000000
69000000
150000
460