DRAFT PROGRAMME ADVOCACY COURSE
DAY 2
SESSION 5
Developing the strategy
Quiz 3
Choosing objectives for the strategy
SESSION 6
Analyzing our skills
Organizational capacity
Individual capacity
Sound bite 3
63
The proportion of adults in Europe who are
abstainers is:
a.
b.
c.
d.
e.
45%
5%
25%
15%
1.5%
64
On average 10% of the European population consumes
a.
b.
c.
d.
e.
10% of all alcohol consumption
Between 25 and 50% of all alcohol consumption
Less than 10% of all alcohol consumption
Between 50% and 66% of all alcohol consumption
Between 66% and 75% of all consumption
65
The number of European adults drinking at harmful levels
(>40g a day for men and >20g a day for women) is:
a.
b.
c.
d.
e.
5.5 million
25 million
105 million
55 million
33 million
66
The relationship between mean consumption and
proportion of heavy drinkers
a. Is the discredited Ledermann hypothesis
b. Is a statistical artefact and does not mean anything
c. Only applies to alcohol consumption in high consuming
countries
d. Is a general public health finding that applies to
alcohol and other risk factors
67
Compared with drinkers from higher socio-economic
groups, drinkers from lower socio-economic
groups have:
a. Lower mortality rates from alcohol related
conditions
b. The same mortality rates from alcohol related
conditions
c. Higher mortality rates from alcohol related
conditions
68
The proportion of adults in Europe who are
abstainers is:
a.
b.
c.
d.
e.
45%
5%
25%
15%
1.5%
69
AT
BE
BG
CH
CY
CZ
DE
DK
EE
EL
ES
FI
FR
HU
IC
IE
IT
LT
LU
LV
NL
NO
PL
PT
RO
SE
SI
SK
TK
UK
0%
Male
Female
10%
20%
30%
40%
50%
Proportion of abstainers in the population
70
On average 10% of the European population consumes
a.
b.
c.
d.
e.
10% of all alcohol consumption
Between 25 and 50% of all alcohol consumption
Less than 10% of all alcohol consumption
Between 50% and 66% of all alcohol consumption
Between 66% and 75% of all consumption
71
The number of European adults drinking at harmful levels
(>40g a day for men and >20g a day for women) is:
a.
b.
c.
d.
e.
5.5 million
25 million
105 million
55 million
33 million
72
The relationship between mean consumption and
proportion of heavy drinkers
a. Is the discredited Ledermann hypothesis
b. Is a statistical artefact and does not mean anything
c. Only applies to alcohol consumption in high consuming
countries
d. Is a general public health finding that applies to
alcohol and other risk factors
73
% drinking >280g/week
28
26
24
22
20
18
16
14
140
150
160
170
180
190
200
210
220
Mean population alcohol consumption (g/week)
74
Compared with drinkers from higher socio-economic
groups, drinkers from lower socio-economic
groups have:
a. Lower mortality rates from alcohol related
conditions
b. The same mortality rates from alcohol related
conditions
c. Higher mortality rates from alcohol related
conditions
75
Alcohol and social class differences in death
(Swedish men)
% differential due to alcohol
(manual above non-manual)
50
40
30
20
10
0
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
-10
Age (years)
76
Source: Advocacy Center at ISC. http://www.advocacy.org/
77
Through rolling incrementalism, advocates go on to:
 Select strategic goals: Identify key capacities and set
advocacy objectives around them
 Consolidate gains: Recognize and celebrate important
gains that may take place - even during seeming setbacks
- in areas they might not otherwise have noticed
 Fine-tune strategic choices for greatest
effectiveness: Recognize when small gains in multiple
areas may lead to a reassessment and the selection of
new strategic targets
78
“Nine Questions”
1. What do we want? (GOALS)
2. Who can give it to us? (AUDIENCES; KEY
PLAYERS; or POWER-HOLDERS)
3. What do they need to hear? (MESSAGES)
4. Who do they need to hear it from?
(MESSENGERS)
5. How can we get them to hear it?
(DELIVERY)
6. What do we have? (RESOURCES)
7. What do we need to develop? (GAPS)
8. How do we begin? (FIRST STEPS)
9. How do we tell if it’s working? (EVALUATION)
79
Strategy Planning Objectives
1. Do you have both short- and long-term
objectives?
2. Do you have objectives that both look
outward and inward?
3. Do you have objectives focused on action
at multiple levels?
80
ANTICIPATED ADVOCACY OUTCOMES
2
1
Source: Advocacy Center at ISC. http://www.advocacy.org/
3
Citizens are aware of their power,
and use this power to influence
the decision making process.
The decision making process is
changed toward more:
Involvement of citizens
Accountability
Transparency
A problem is dealt with by
having a law amended, a policy
made, decree issued, etc.
81
What objectives - or piece of our vision - will we focus
on?
To choose a set of objectives, think about which piece of your
vision is:
 Important enough?
o To build the support and/or active involvement of those
affected by the issue? Of potential allies? (For example,
is it a priority issue for them? If not, will they at least
support your efforts?)
o To engage the general public?
o To build toward your vision?
 Small enough to achieve in the short-term (six months to two
years)?
 An opportunity to build skills and facilitate grassroots
empowerment?
82
Source: Advocacy Center at ISC. http://www.advocacy.org/
83