4.1: Identify Primary Users.
Your evaluation will eventually be used to inform the future actions of your steering committee,
as well as the future actions of other primary users. Begin by identifying and bringing together
your primary users and stakeholders to share in decision-making about the evaluation.
Identify the 3
types of user
groups for
your activities.
Use your
action plan to
identify
specific user
groups.
Type
Who is carrying
out the strategic
action(s)?
Who is affected by
the strategic
action(s)?
Examples
Management, program staff, partners,
funding agencies, and coalition members.
Clients, customers, patients, advocacy groups,
community members, and elected officials.
Community partners, funding agencies,
Who will use the
coalition members, and the general public or
evaluation results?
taxpayers.
These groups can vary depending on the dimension and the type of activity:
 Local program administrators, staff, and volunteers
 Municipal council
 Local seniors’ association
 Law enforcement and legislators
 Transit operators
 Employers and volunteer coordinators
 Health care providers
 Urban planners and developers
 Local business owners
 Advocacy groups
Use this worksheet by the CDC to guide questions for brainstorming.
Use this overview on Understanding Primary Users by Community Tool Box to
guide you in recognizing and engaging user groups.
Define roles
for each
primary user
group.
Depending on the stakeholder, their role may be to:
 Define the activities that are being evaluated;
 Focus the design of your evaluation by helping to choose the methods
and indicators;
 Justify the conclusions of the evaluation by providing context; or
 Ensure use of the evaluation findings in future actions.
Visit www.sagelink.ca/AFC-guide for more resources.
Step 4: Implementation and Evaluation
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