Press Release
Be like the Müllers: earn a Bravo!
Barilla celebrates good times - together with Thomas and Lisa Müller
Cologne, 10 May 2016 - "A Bravo for you!", says the new campaign's slogan with which Barilla
invites people throughout Europe to charm their loved ones with special attention. So, in Germany,
the footballer Thomas Müller and his wife Lisa donned their chef's aprons. With the slogan "Do it
like the Müllers: earn a Bravo!" they are the new faces of the German campaign. Together with
Barilla they urge us to celebrate good times, as well as small and great successes, in our hectic
everyday lives. With a "Bravo" for personal performances, but also for particularly tasty pasta
dishes which - thanks to the proven Barilla quality - always turn out a treat, even with inexperienced
cooks.
The Müllers love pasta
Thomas and Lisa Müller have been married for six years and they are both successful sportspeople
who love Italian cuisine - therefore they are a perfectly suited to the Barilla brand. "Thomas and
Lisa Müller support the values that also characterize Barilla: success achieved through hard work
and passion for one's job", says Claus Butterwegge, Vice President cluster central Europe. "That
is why they are the ideal Barilla partners and we are delighted about this excellent partnership." As
successful sportspeople, eating a balanced diet is very important to both Thomas and Lisa. But
they don't deny themselves the pleasures of food. Both know very well that pasta is not just
delicious, it's also an important source of energy. That is why Lisa always cooks Thomas’ favourite
pasta dish after a successful match – it’s her way of telling him "Bravo" for his performance. "Every
time Thomas wins, we eat pasta. Pasta is simply his favourite dish!", says the dressage rider about
this kitchen ritual. "After a long match the body needs a lot of energy and that’s why pasta is always
on my menu. Luckily I just love Italian food", comments the Bayern Munich player. Even at the
Müllers, regardless of their sporting prominence, cooking means preparing simple and tasty dishes.
Barilla helps them and everybody else to achieve this, with products with the proven Barilla quality
that brings the real taste of Italian pasta.
BARILLA Deutschland GmbH, Gustav-Heinemann-Ufer 72 c, 50968 Cologne
Tel.: +49 (0) 221 84618-0, Fax: +49 (0) 221 84618-380, Internet: www.barilla.de
Press Release
An offer from Italy. What is happening at the Müllers?
Thomas and Lisa Müller are the stars of three new online spots that this year represent the heart
of the Barilla campaign. The first spot takes us into the Müllers' home. Thomas comes home from
training and announces enthusiastically that he has received an offer from Italy. Startled, Lisa drops
her wine glass. With a winning smile Thomas picks up the glass and hands her a packet of Barilla
Spaghetti - Lisa grabs it and smiles back at him. Then she gets Thomas to cook a tasty pasta dish
and in the end she even rewards him with a "Bravo!"
A Bravo for you - on TV as well
The German TV spot, an integral part of the European campaign "A Bravo for you", was launched
on April 28. A father watches anxiously as his daughter performs a dance routine in front of a jury.
At the end of the performance, the jury and the father express their joy about the girl’s success by
shouting an excited "Brava!”. Once home, with the help of Barilla the father surprises her daughter
with a delicious pasta dish. He praises her again with a loving "Brava". By the way: the star of the
new Barilla spots is the German dancer Leonie Brower-Pohlenz. The talented 12-year-old from
Bremerhaven is the HipHopDuo world champion and Solo vice world champion. The campaign
and the TV spot were developed by the Milan advertising agency J. Walter Thompson.
You can download the spot and the high-resolution photographic material here:
Server: https://edelmanftp.box.com/s/zfxz3j248q2bxg4fdfykdm2h90vazygp
Press contacts
Edelman.ergo GmbH
Annika Koch
Barmbeker Straße 4
22303 Hamburg
Tel: +49 (0)40-374798-0
Email: [email protected]
The Barilla Group
Founded in 1877 in Parma as a shop producing pasta and bread, Barilla today is one of the main Italian food groups.
World leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy and
crispbread in Scandinavia, the Barilla Group currently owns 29 production sites - 14 in Italy and 16 abroad - and exports
to over 100 different countries. Every year, its plants produce over 1,700,000 tons of food products that are enjoyed all
over the world, under the following commercial brands: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina and
Vesta, Misko, Voiello, Academia Barilla.
BARILLA Deutschland GmbH, Gustav-Heinemann-Ufer 72 c, 50968 Cologne
Tel.: +49 (0) 221 84618-0, Fax: +49 (0) 221 84618-380, Internet: www.barilla.de
Press Release
The Barilla Group has chosen only one way of doing business: "Good for you, good for the planet." "Good for you" means
constantly improving our products, motivating people to adopt healthy lifestyles and improving access to food and social
inclusion. "Good for the planet" means promoting sustainable supply chains and reducing the amount of CO2 we emit
and the water we consume during production.
For further information: www.barillagroup.com
BARILLA Deutschland GmbH, Gustav-Heinemann-Ufer 72 c, 50968 Cologne
Tel.: +49 (0) 221 84618-0, Fax: +49 (0) 221 84618-380, Internet: www.barilla.de