INCREASING ENROLLMENT, RETENTION, AND PERFORMANCE
WITH THE YOUNGER GENERATIONS
PRESENTER
Mark C. Perna
TFS, Founder/Author
Mark C. Perna is the founder and CEO of Tools for Schools (TFS) in Cleveland, Ohio, a
full-service strategic consulting firm whose mission is to share and support every client’s
desire to make a difference. Mark, a noted expert on Generations Y and Z, has many years of
experience working with Fortune 500 companies and has devoted his career to education
and workforce training. A dynamic public speaker, Mark frequently delivers keynote
speeches across the country and recently spoke at Harvard University by special invitation.
At TFS, Mark heads an energetic team of talented professionals who share his vision
of making a bigger difference. Completely dedicated to education and workforce
development, the TFS team is passionate about supporting educators’ efforts to engage
more of the right students, in the right programs, for the right reasons.
Mark is a John Carroll University graduate and has published numerous next-practice
articles in national publications. In addition, he has recently finished writing his first book to
help parents, employers, and educators connect with Generations Y and Z. Mark is the father
of two successful Millennials and resides in Cleveland, Ohio.
A proud member of ACTE, Mark serves on the Future Horizons Committee and is one
of five founding CTE Master Consultants in ACTE's Consulting Services Division. Together
with the TFS team, Mark partners with schools, districts, businesses, and state organizations
of all sizes nationwide to help them experience significant gains in enrollment, engagement,
retention, and performance rates.
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PowerPoint used during today’s presentation.
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Mark C. Perna
Founder/Author
WELCOME…
Increasing Enrollment, Retention, and
Performance with the Younger Generations
Education/Workforce
PRESENTED BY
Mark C. Perna
The Changing Landscape
TFS, Founder/Author
216-215-8115 I [email protected]
©Mark C. Perna TFSresults.com
@markperna
#careerteched
EDUCATION/WORKFORCE LANDSCAPE
• Performance
Funding Driven By…
Enrollment
Retention
Graduation/Completion/Certification
Positive Placement
oCollege
oEmployment (Relevant)
oAdvanced Training
oMilitary
EDUCATION/WORKFORCE LANDSCAPE
• Skills Gap
Millions Are Unemployed
Millions Of Jobs Unfilled
Employers Need Workers Who…
oShow Up
• On Time
• Consistently
oEmpowered
oTake Ownership
oHave A Positive Desire
• Learn
• Contribute
MILLENNIAL GENERATION
Meet The
MILLENNIALS
… and Generation “Z”
•Lost Generation
1883-1900
115+
•Greatest Generation
1901-1924
91-114
•Silent Generation
1925-1942
73-90
•Baby Boomer Generation
1943-1964
51-72
•Generation X (MTV)
1965-1978
37-50
•Generation Y (Millennial) 1979-2000
15-36
•Generation Z (I-Generation) 2001-????
0-14
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Mark C. Perna
Founder/Author
MILLENNIAL GENERATION
•Generation Y (Millennial)
MILLENNIAL GENERATION
1979-2000
Echo Boom Generation
71 Million Americans Born (Baby Boom 76 Million)
Experience is Everything
•Generation Y (Millennial)
Friends = Family
Prefer Groups to One-on-One Interaction
Nurtured
Unique – Special - Important
Entitled
Celebrate Diversity
Facebook
Twitter
Pinterest
Snap Chat
Instagram
YouTube
High Expectations
Rewrite the Rules
Netflix
Text Messaging
Video Games
MILLENNIAL GENERATION
•Generation Y (Millennial)
1979-2000
Education/Workforce Issues
Team Oriented
Work Well in Groups
Good Multitaskers
Insist on a Stimulating Job Environment
Expect Frequent Rewards
Work to Live NOT Live to Work
Tuned into Their Own Value
Limited Loyalty to Employer
Boss (No) / Coach or Mentor (Yes)
MILLENNIAL GENERATION
Many Do NOT
Feel The
Branch Creak!
1979-2000
Extremely Tech Savvy - Connected
Wi-Fi Enabled Web (Anywhere)
Blogging
Unlimited Options
MILLENNIAL GENERATION
•Generation Y (Millennial)
1979-2000
Education/Workforce Issues
Mentoring Do’s
Supportive Work Environment
Formal Structure Needed
Lots of Challenges – Provide Structure
Breakdown Goals into Steps
Offer Resources & Info to Meet Challenge
Interactive Relationships
High Expectations
Be Prepared for Demands
Complaints = Demands
MILLENNIAL GENERATION
If The “Want To”
Is Strong Enough,
The “How To”
Will Come!
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Mark C. Perna
Founder/Author
LIGHT AT THE END OF THE TUNNEL
Focus On The Light
The Light At The End
Of The Tunnel
1. CAREER
2. LIFESTYLE
3. HOW MUCH
CLOSER?
Copyright ©Mark C. Perna and TFS All rights reserved
TFSresults.com
The Education with Purpose™ Career Tree™ name, image, philosophy, and strategies are copyrights of Mark C. Perna and TFS.
Any use of this intellectual property, whole or in part, without permission is strictly prohibited by law.
LIGHT AT THE END OF THE TUNNEL-CAREER
Education With Purpose®
LIGHT AT THE END OF THE TUNNEL-CAREER
LIGHT AT THE END OF THE TUNNEL-CAREER
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Mark C. Perna
Founder/Author
LIGHT AT THE END OF THE TUNNEL
ENROLLMENT
AND
RETENTION
©Mark C. Perna and TFS All rights reserved
TFSresults.com
Education with Purpose™ and The Career Tree™ name, image, philosophy, and strategies are copyrights of Mark C. Perna and TFS.
Any use of this intellectual property, whole or in part, without permission is strictly prohibited.
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Mark C. Perna
Founder/Author
LIGHT AT THE END OF THE TUNNEL
FOCUS
FOCUS
FOCUS
FOCUS
FOCUS
Start of Relationship >>> Light (Success)
CALL TO ACTION
The WADE Factor
A Call To Action
Jim Lovell
Apollo 13 Commander
• Create a Strong Message of Value
• Drip That Message Consistently
• Guard Your Image/Message
• Work Together as a Retention Driven Organization
• Develop the WADE FACTOR
 You
 Team
“From now on we live in a world where
man has walked on the moon…
it wasn’t a miracle,
we just decided to go!”
 Organization
STAY IN TOUCH
•
EMAIL:
[email protected]
•
PHONE:
216-215-8115
•
FACEBOOK
MarkCPerna
•
LINKEDIN:
linkedin.com/in/markperna
•
TWITTER:
@markperna
•
WEB:
TFSresults.com
Like Us On Facebook
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