SWOT:
SIMPLE
VERSION
FOR
BRAINSTORMING
GOOD
BAD
STRENGTH
WEAKNESSES
INTERNAL
OPPORTUNITIES
EXTERNAL
THREATS
SWOT:
STRATEGY
EVALUTATION
STRENGTH
WEAKNESSES
W‐O
S‐T
W‐T
THREATS
OPPORTUNITIES
S‐O
Guidance:
S-O strategy - pursue opportunitiesDOLJQLQZLWK \RXUVWUHQJWKV
WO strategy - overcome weaknesses to pursueWKHVH opportunities
S-T strategy - ILQG ways tR use strengths to reduce LPSDFWRIWKUHDWV
W-T strategy - UHGXFHZHDNQHVVHVWRUHGXFHWKUHDWLPSDFW