Letter one

Dear [INSERT CUSTOMER NAME]
As a valued Customer of [INSERT SHOP NAME], we are always committed to ensuring that
your copy of [INSERT TITLE] is with you at the earliest time.
However there may be occasions that we may be unable to deliver on this commitment for
reasons outside our control such as newspapers arriving late at our store due to issues
further up the supply chain, often at the print centres themselves.
On these rare occasions and to ensure you still get a newspaper to read, we are able to
substitute your chosen paper for another similar one if you wish.
If you would like us to substitute your Newspaper please indicate your preferred secondary
choice below and return this letter next time you are passing the store or phone us on
[INSERT PHONE NUMBER]
Thank you for your continued business
[INSERT STORE NAME]
[INSERT STORE ADDRESS 1]
[INSERT STORE ADDRESS 2]
[INSERT STORE ADDRESS 3]
[INSERT POSTCODE]
-------------- -------------------------------------------------------------------------------------------------------Customer to complete and return to store
Customer Name:
Address:
In the event that you are unable to deliver me my regular newspaper the [INSERT TITLE]
I would like you to deliver me to the ___________________________ instead
Signed:
Print Name:
Date:
Dear Customer
Your chosen newspaper was not received at [INSERT SHOP NAME] in time for its usual
delivery to you this morning.
In order to ensure you still have a newspaper to read, I have delivered your chosen
alternative title today.
Instances like this are rare (and unfortunately out of my immediate control) and I look
forward to being able to deliver your chosen paper next time.
I have made any necessary adjustments to your account to reflect any Recommend Price
variance.
If you would like to change your alternative paper please let me know
Yours Sincerely
[INSERT STORE NAME]
[INSERT STORE ADDRESS]
[INSERT STORE PHONE NUMBER]