Marketplace: A Winning
Strategy for Your Business
Presented by: Jesse Richardson
And Vivek Garg
See the Marketplace in action:
cratejoy.com
Meet Us!
Connect with us!
Jesse Richardson
Vivek Garg
The Marketplace:
https://www.cratejoy.com/
Free Resources & Videos
www.subscriptionschool.com
SubscriptionSchool.com
GM, Marketplace
Please note:
Webinar is being recorded & will be available!
Facebook Group
www.facebook.com/groups/subscriptionschool
Facebook Page
www.facebook.com/subscriptionschool
Cratejoy Knowledge Base
help.cratejoy.com
Overview:
• What is the Marketplace & How it Works
• How we market your box
○ Holiday Stuff!
• Best practices for listings
• Assignment!
Part 1: What is it
& How it Works
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What is it? Why is it awesome?
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Listings, Categories, Reviews
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Marketplace Gifting
The Marketplace: What does it do.
The #1 problem our merchants report: customer acquisition.
They want...
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Help with understanding how to acquire subscribers
More marketing opportunities & channels to reach new potential
subscribers
The Marketplace (and our MP team) tackles this head on.
The Marketplace: What is it?
The Marketplace at Cratejoy is the Amazon/Etsy of subscription
boxes. We make it easy for people to discover amazing new
subscriptions.
How do we do it:
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Super awesome listing pages
Category searches
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“Collections”
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Eco, Beauty, Geek, Food, etc
Most-Loved, Summer Boxes, Back to School
Trending & Hot Subscriptions
The Marketplace: Subscriber Reviews!
Another big perk of the marketplace? Subscriber reviews. It’s easy
for your subscribers (and potential subscribers) to find & leave
reviews on your box.
The Marketplace: Gifting! (Coming Soon)
Cratejoy is always improving features, like Gifting! With the latest
release, you can allow subscribers to choose if gifts renew.
(Soon, this will be available on the Marketplace!)
First: CoCA. What’s CoCA? & Why CJ
Commission is a (ridiculously) good deal.
Part 2: How We
Market Your Box
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Ads, influencers, organic traffic
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Box Insider
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Email Marketing
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And more!
Cost of Customer Acquisition: What is it?
“CoCA” stands for Cost of Customer Acquisition.
And it’s a big deal.
Facebook: $20-200
Youtube: $15-150
Organic Content: Tons of Time!
With the Marketplace - you pay for PERFORMANCE.
How We Market Your Box: FB Advertising
Merchant sales from our Facebook ads are growing 20% MoM. Some examples:
How We Market Your Box: Box Insider
Cratejoy’s Box Insider is a popular
blog that features over 50+ boxes
each month.
It has its own team talented writers
crafting interesting content, which is
then promoted through FB,
syndication & emails
How We Market Your Box: Box Reviewers
There are some major box review sites out there.
We’ve partnered with them.
Why is that great?
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They give priority to Cratejoy boxes
They can hard to get a hold of, negotiate, and pressure to
complete reviews
We are always adding more!
How We Market Your Box: Influencers
One of the newest ways we market our partners is with
influencers. This exposes you to a huge, captive audience that’s
already loyal to niche-driven channel:
How We Market Your Box: Email Marketing
Cratejoy has nearly 100,000
email subscribers -- all
interested consumers who
love subscription boxes.
(Growing at 30% month over
month)
Based on themes and
collections.
How We Market Your Box: Yes, even more.
Plus, we’re doing tons of other interesting things to grow interest in
subscription boxes. And that means more potential subscribers for you.
SPECIAL: The Holidays Are Here!
It’s the best time ever to get in on the Marketplace… because we have
some holiday promotions planned!
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Days of Giving:
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Every day for 12 days, we will promote a different group of merchants who offer
prepay options.
Gift Guides:
○ 12-20 Holiday Themed Gift Guides
Sendable Wish List:
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Users will able to create and share wishlists with their loved ones, so that the latter
can buy subscription boxes for them. Think gift registries or Amazon wish lists that
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you can share. Users will also be able to create multiple wish lists for themselves or
loved ones.
Extra PR: Podcast, Paid Emails, Direct Mail Testing. Lots of cool stuff!
Part 3: Best
Practices & What
Merchants Think
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What do high-performing listings
have in common?
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What do active merchants think
about the Marketplace?
Best Practices: Maximize conversions
Want to maximize conversions on
your marketplace listing? Build a
listing that works for you.
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High-quality product pictures
Great description that sells
your product and what’s
inside
Honest & positive reviews
from subscribers
Other good examples:
● The Bookish Box
● Love+blessed
Testimonials: Here is what people think
What are you waiting for?
Assignment: NEXT Thursday!
• It’s October 20th. By October 27th, you should have your marketplace
listing live and ready for public consumption!
• Explore the Cratejoy Marketplace
• Edit and optimize your listing based on the advice here
• Submit your listing for approval
• Next up… let us do some work for you and focus on building your
business!
How it Works: Setting Up Your Listing
Setting up your listing is super easy. Like really, really easy!
Commonly Asked Questions
Can I do my own marketing?
What if I want to work with these partners directly?
When do I get charged for the 10% fee?
Is 10% higher than I would normally pay?
Why is the fee recurring?
Why are there subscriber reviews on the
Marketplace?
● How do I get more exposure with you?
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Q+A
Add some questions to the right panel. Let’s chat!
Recap: We take on the overhead &
operations, so you can build your
business. We take the risk, you pay
Action Item
Reminders
performance.
1.
Check out the marketplace & see
what we’re doing!
2.
Submit your listing for approval
3.
Contact [email protected] for
more info.