21st EMAC Doctoral Colloquium
University of Brighton, May 25 - 27, 2008
University of Brighton, Mithras House, Lewes Rd, Moulsecoomb
Sunday, May 25
12:30 – 13:00
Registration
13:00 – 14:00
Lunch
Beginners’ track:
Consumer Behaviour
(Room:to be announced)
Faculty:
Luk Warlop (chair)
Emma Banister
Elisabeth Cowley
14:00 – 14:30
14:30 – 16:00
Beginners’ track :
Management & Modelling
(Room: to be announced)
Faculty:
Jaideep Prabhu (chair)
Rajesh Chandy
Eelko Huizingh
Advanced track:
Advanced track:
Consumer Behaviour
Marketing Management
(Room: to be announced)
& Theory
Faculty:
(Room: to be announced)
Zeynep Gürhan-Canli
Faculty:
(chair)
Andreas Hermann (chair)
Simona Botti
Suzanne Beckmann
Ziv Carmon
Benedict Dellaert
Introduction (Room: to be announced)
Zhong, Jing Yang
Thompson, Alexander
Faculty presentation
Rajesh Chandy & Jaideep Prabhu:
Publishing in business, The business of publishing
(Room: to be announced)
16:00 – 16:30
Coffee Break
16:30 – 19:30
Halkoaho, Jenniina
Jahn, Steffen
Janssens, Kim
Banerjee, Sourindra
Gilde, Christian
Hortinha, Paula Alexandra
Fries, Anne Julie
Guillard, Valérie
Corna, Valeria
El-Manstrly, Dahlia
Advanced track:
Marketing Models
(Room: to be announced)
Faculty:
Tammo Bijmolt (chair)
Peter Danaher
Demetrios Vakratsas
Spuerkmann, Sonja
Bauer, Thomas
Blijlevens, Janneke
Monday, May 26
09:00 – 12:00
Beginners’track:
Consumer behaviour
(Room:to be announced)
Beginners’ track :
Management & Modelling
(Room: to be announced)
Advanced track:
Consumer behaviour
(Room: to be announced)
Advanced track:
Marketing Management
& Theory
(Room: to be announced)
Advanced track:
Models
(Room: to be announced)
Mazzacano D’Amato,
Pierre
Mirosa, Miranda
Monnot, Elisa
Jasmand, Claudia
Hytönen, Kaisa
Konus, Umut
Calabretta, Giulia
Piha, Lamprini
Lakotta, Jan
Möller, Jana
Signorini, Alessandro ?
Gijsenberg, Maarten
Schnittka, Oliver
Singh,Ramendra
Monkhouse, Lien Le
Slabbinck, Hendrik
Schmidt, Mirjam
Schuhmacher, Monika
Lacoste, Sylvie
Meierer, Markus
12:00 – 13:00
Lunch
13:00 – 16:00
Scopelliti, Irene
Van Kerckhove,
Anneleen
Wiebach, Nicole
16:00 – 16:30
Stachow, Grazyna
Coffee Break
16:30 – 18:00
18:30 – 19:30
20:00 Welcome dinner
Faculty Presentation
Solelhac, Virginie
Theotokis, Aristeidis
Rolef, Charlotte
(Room: to be announced)
Plenary session: Tammo Bijmolt, The international marketing science arena (Room: to be announced)
Tuesday, May 27
9:00 – 10:30
10:30 – 11:00
Faculty presentation
Eelko Huizingh: Academic writing
(Room: to be announced)
Smits, Armand
Coffee Break
11:00 – 12:30
12:30 – 14:00
Sweldens, Steven
Closing Speaker: Stefan Stremersch and Don Lehmann, IJRM Editors
Closing statements by the EMAC president József Berács
EMAC Fellows Reception
Schlereth, Christian
PARTICIPANTS:
Beginners track : Consumer behaviour
Halkoaho, Jenniina (University of Vaasa)
Lifestyle-based Media Consumption –Fact or Fiction ?
Jahn, Steffen (Chemnitz University of Technology)
Animosity effects on self-brand connections
Janssens, Kim (K.U.Leuven)
The effect of advertising on materialism
Mazzacano D’Amato, Pierre (Royal Holloway, University of London)
Consumption as Voting and Morality
Mirosa, Miranda (University of Otago)
From recreation-gastronomy to eco-gastronomy: an investigation into how and why the ideologies of the slow food movement have changed over time
Monnot, Elisa (Université Paris-Dauphine)
Consumer learning and experiences in product usage: customer education and competencies development
Scopelliti, Irene (Bocconi University)
Shock Them or Not? How Mode of Presentation Affects New Design Acceptance
Van Kerckhove, Anneleen (Ghent University)
Uncovering the common cause of the mere measurement and self-prophecy effect
Wiebach, Nicole (Humboldt University Berlin)
Product Elimination and customer transfer
Beginners track : Management and Modelling
Banerjee, Sourindra (Imperial College)
Going Global: Why Some Firms from Emerging Markets Succeed at International Expansion While Others Fail
Gilde, Christian (University of Bath)
The Impact of Retail Design on Shopping Behavior: Employing Virtual Design Software to Explore the Relative Effect of Motivational Orientation
Hortinha, Paula Alexandra (ISCTE Business School, Lisbon)
The Impact of Innovation Capabilities on Export Performance under the Moderating Effects of Integration Mechanisms and Market forces
Jasmand, Claudia (Maastricht University)
Generating Sales while providing service – Antecedents and performance effects of ambidextrous behavior
Lakotta, Jan (ESCP-EAP Berlin)
Antecedents and Consequences of Customer Confusion in Service-to-Business Markets
Piha, Lamprini (Athens University of Economics and Business)
Brand Orientation: Antecedents and Consequences
Schnittka, Oliver (University of Hamburg)
Brand Image Effects of Sports Sponsorships
Singh,Ramendra (Indian Institute of Management Ahmedabad)
What Determines Salespersons’ Effectiveness? : A Study of Salespersons’ Sales Call Length and Sales Call Frequency on Salespersons’ Effectiveness.
Stachow, Grazyna (Loughborough University)
Retail Image of Town and City Centres
Advanced track : Consumer Behavior
Fries, Anne Julie (University of Cologne)
Analyzing the Success Drivers of Cause-Related Marketing
Guillard, Valérie (University Paris Dauphine)
Consumer Reluctance to Get Rid of Objects
Hytönen, Kaisa (RSM Erasmus University)
How do prior experiences influence our current decisions? Brain mechanisms underlying choice behavior
Möller, Jana (Free University Berlin)
The Assumed Effectiveness of Ads - Biases and Heuristics as Sources of Ineffective Ads –
Monkhouse, Lien Le (Leeds University)
Perception of Luxury Goods under the Influence of Cultural Values: the case of the Confucian culture (East Asia)
Slabbinck, Hendrik (Ghent University)
Comparison between the usefulness of Implicit Association Test and quantitative projective techniques as a measure of implicit attitudes in consumer
behaviour research.
Solelhac, Virginie (University Pompeu Fabra)
CSR communication strategies and attitude change after a crisis
Sweldens, Steven (RSM Erasmus University)
A Re-Evaluation of Evaluative Conditioning: Referential versus Intrinsic Learning of Affective Valence
Zhong, Jing Yang (City University)
The bi-directional effects of consumption and well-being; An empirical examination
Advanced track : Marketing Management and Theory
Corna, Valeria (IESE Business School)
Value co-creation in new product development processes: understanding consumers’ and producers’ interplay
El-Manstrly, Dahlia (University of Glasgow)
The Moderators and Mediators of the Four Stages of Loyalty
Konus, Umut (University of Groningen)
Multi-Channel Customer Behaviour: Antecedents, Consequences and Management Strategies
Lee, Chia-Lin (Bielefeld University) – cancelled : replaced by Signorini, Alessandro ?
How Do Consumer-Driven Characteristics Influence the Formation of A Co-branding Alliance
Schmidt, Mirjam (Maastricht University)
B2C Advice on Complex Service Products via Video Calls
Schuhmacher, Monika (University of Mannheim)
Customer integration in innovation development
Smits, Armand (Radboud University Nijmegen)
Managing market learning for discontinuous new product development in incumbent firms: A comparative case study in the polymeric materials industry
Theotokis, Aristeidis (Athens University of Economics and Business)
Attitude towards Technology-based Retail Services: The Role of Customer-Technology Contact
Thompson, Alexander (Imperial College)
Ethnography as Ritualistic Expression : The Uses of Participant Observation in Market Research
Advanced track : Models
Bauer, Thomas (University of Erlangen-Nuernberg)
Differentiated Targeting of Direct Mailings - Development of a Decision Automation Model Concerning Budget Allocation and Mailing Recipients in Brick
and Mortar Retailing
Blijlevens, Janneke (Delft University of Technology)
Consumer Perception and Evaluation of Product Appearance
Calabretta, Giulia (ESADE)
A historical analysis of factors affecting the diffusion of green technologies
Gijsenberg, Maarten (K.U.Leuven)
Understanding the timing and magnitude of advertising spending patterns
Lacoste, Sylvie (La Sorbonne University)
The "hybrid" relationship exchange from Key Accounts' point of view with their suppliers
Meierer, Markus (University of Trier)
Managing an internationally standardized corporate brand – Country specific differences in perception, of effects and control factors
Rolef, Charlotte (Maastricht University)
The impact of trial promotions on customer base lifetime value (CBLV) in the context of consumer services
Schlereth, Christian (University of Frankfurt)
Optimal pricing of services
Spuerkmann, Sonja (University of Cologne)
Multi-item promotions