7C Social PR Framework™ Audit Worksheet
Relevant C
Audit Guide (examples)
Audit Detail
Workflow Priority
Low
Corollary
• What’s the business imperative for your campaign?
• Have you configured your ideal customer profile?
• Have you identified & prioritized your target audiences?
Creativity
• Who are your brand’s “characters”? Story arc?
• What emotions do you want your audience to feel?
• What connects your brand and audience?
Content
• What are your key messages and proof points?
• What purpose does your content serve?
• Is your content versatile, SEO-friendly, and shareable?
Conversation
• What’s your listening program & workflow?
• Which conversations do you need to be a part of?
• What conversation mechanisms are you using?
Community
• What’s your “community quotient”?
• What resources will you provide your community?
• What are your community rules of engagement?
Collaboration
• What tech tools will you use to collaborate?
• What internal/external resources can you draw on?
• How will you work smarter, not harder?
Calibration
• What are your metrics of progress? Success? Why?
• What data gathering/analysis mechanisms will you use?
• What insights will you look for in analytics? Why?
© Copyright 2016 | Shonali Burke Consulting, Inc. | All Rights Reserved
Med
High
How to Use The Worksheet
1. For each “C” in Column A, come up with a list of questions
that will help you do a realistic assessment of how your program
or campaign currently performs in that area. Column B (the
Audit Guide) has a few examples to get you started.
Note: you are welcome to replace the sample questions with your own, and make as many copies of this worksheet as needed.
2. Write out your answers in Column C (Audit Detail). Make as
many notes as you need to. You may not have the answers in
some cases; that’s ok. That’s why you’re doing this audit in the
first place!
3. Now, in Column D (Workflow Priority), assign a priority to
EACH of the elements you have uncovered as a result of your
audit. Use that to populate your team’s workflow & assignments.
CONGRATULATIONS! You just got started with the 7Cs!
© Copyright 2016 | Shonali Burke Consulting, Inc. | All Rights Reserved