The impact of possessing
multiple intelligences on
success.
As examined in the entertainment
industry.
Why Entertainment?
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Entertainment quantifies success in awards
and sales. This makes it easy to determine
who is successful since we can identify the
recognition they have received.
Gardner’s View
We are supporting his view… he stated
“that creators differ from one another not
only in terms of their dominant intelligence
but also in terms of breadth and the
combination of intelligences.”
 Gardner’s examples:
 Freud- intrapersonal, linguistic
 Picasso- visual/spatial, interpersonal
 Graham- bodily/kinesthetic, linguistic
 Gandhi- interpersonal, linguistic
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Our Entertainers
Michael
Jordan
Rob Siegel
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Tiger Woods
Madonna
Intelligences Examined
 Interpersonal
 Intrapersonal
 Dominant
Intelligence
 Minor Intelligences
Interpersonal
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Michael Jordan
charities/role model
salesman
teammates
Rob Siegel
inescapable
variety of media type
writer camaraderie
Tiger Woods
The Tiger Woods Foundation
tv ratings/appeal of golf
Madonna
business career
influence on others
create controversy/public interest
Intrapersonal
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Michael Jordan
cut from HS team
overcome sickness
comeback
Rob Siegel
personal distress inspire writing
prepared for criticism
Tiger Woods
competitiveness
work ethic
Madonna
understands herself and her limits
spirituality
Dominant Intelligence
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Michael Jordan (bodily/kinesthetic)
little league
body
athletic ability
Rob Siegel (verbal/linguistic)
delivery of unexpected
Tiger Woods (bodily/kinesthetic)
junior level dominance
professional success
Madonna (musical)
variety of music types
vocal talent
Minor Intelligences
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Michael Jordan
verbal/linguistic
visual/spatial
Rob Siegel
visual/spatial
Tiger Woods
scholastic
verbal/linguistic
Madonna
bodily/kinesthetic
scholastic
visual/spatial
Conclusion
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All our entertainers have strong
interpersonal and intrapersonal intelligences
 Examples of wasted talent:
 Kurt Cobain (lack of intrapersonal)
 John Rocker (lack of interpersonal)
 Our findings indicate that interpersonal and
intrapersonal intelligences are necessary for
prolonged success in entertainment.
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